What is the most suitable content to include in a feather flag?

The secret to a successful feather flag that effectively advertises your business lies in not just the design. You need to have the right content printed using the right fonts and colors.

A feather flag that is well designed but lacks the information it should provide readers will not serve its purpose. For example, if you are advertising about the opening of your new store. Your feather flags should contain more than your business name, colors, and tagline. It should also include other information like the date, timings and perhaps a bit about your services or product.

Remember, you are printing these signs to tell people what you do and offer, so your flags must contain the relevant information.

Essential content to include for an effective feather flag

There are three standard contents each feather flag should contain. You don’t necessarily have to put them in all your feather flags. You have to decide based on the purpose and location of the banners. These common content elements are:

1.      Company logo

The company logo is a must on the flag. It’s what your customers will easily remember you with and is usually the most attractive. You may have to use them in feather flags announcing the opening of a new venture or if you are part of a chain. Y

You need it for new ventures because people tend to remember logos well. And it’s logical that as part of a chain, the logo identifies your brand when people see your banner.

Just remember to print it to size, preferably based on the size of the feather flag. It will have to be proportionately smaller for shorter flags so that there’s enough space to print other content. Similarly, it has to be proportionately larger in taller banners to be visible amongst other content.

2.      Slogan

Your company slogan or tagline is another essential piece of content for your banner. Once again, you need to add it to the flag if people remember and recognize you by your slogan. Or, in other words, include the slogan if it is catchy and trendy.

This way, anyone who sees the slogan will immediately associate it with your company. You could use slogans in feather flags printed to announce an event or release of a new product.

You could also use it in directional banners in a trade show to help direct people to your stall. Famous slogans are also an excellent addition to flags put up at sports meet, where many people will see and remember them.

3.      Business keywords

Now, what are business keywords? They are the words that best describe your business! You can’t print the words’ Shoe sale’ if you sell handbags, nor can you print the words’ coffee shop’ if you are a barber.

So it goes without saying that you need to include keywords associated with your business and the reason for the flag. If it is to announce a discount, then you need the word ‘discount’ in it. If the flag tells about an open house, then you need the words’ realtor’ and ‘open house’ in it.

Similarly, if you sponsor an event and have banners put up for marketing reasons, you will have to include keywords describing who you are, what you do, and the services/products you have to offer.

This way, the sports event attendees will learn a lot about you just through these feather flags. You never know, a few people amongst them were looking for your product/services for some time and will consider visiting you!

What is the most suitable content to include in a feather flag?

Other important essentials of a good sign

It’s not just the content that’s important in feather flags. There are quite a few other essential elements to remember and include in it.

·         Easy to read and understand fonts

This is very important to improve your signs’ visibility and readability. It’s okay to use something fancy for your logo or tagline. However, it is better to use some sans serif type font like Ariel or Helvetica for your message. Avoid using any form of swirly brush script fonts for the message because they are difficult to read. The entire purpose of printing your message is wasted if the sign is illegible.

·         Contrasting colors

Your feather flag comprises the content, images, and background. Don’t make the mistake of using the same colors for all of them. You need to work out contrasting color combinations like black or red font on a yellow background. Or the traditional black font on white background.

Avoid using color combinations that do not give a good contrast. And just because a color combination looks great on your letterhead, don’t think it will make a good sign.

There are no contrasting elements to the letterhead. However, in the case of external feather flags, they are set against nature. So it means you need to select colors that blend well with the color of the surroundings.

A sky-blue background won’t be that visible if it’s a tall flag, with the sky as a background. Similarly, green may not be a good choice for the background if the banner will be amidst greenery.

·         Correct font size

In addition to the font size, you also need to choose a readable font size. This basically depends on where you will be placing the banners. If your message has to be read from the freeway, you naturally need to use a larger font for the message to be seen by people walking by. However, you won’t need large fonts to set the banner up in front of your store or house.

·         Keep it simple

Experts always advise keeping the banner as simple as possible. In other words, less is better, perhaps seven words or fewer. And not more than three elements added per sign.

Flags that are too cluttered are challenging to read. Though you have to add fewer words, make sure you mention who you are. It means you need to write your company name and identity.

You also have to say what you do or rather what your industry or trade is. Give this the most significant prominence in the banner because people will visit you for your services or business.

They are not always interested in knowing your name or company. If permissible, you can also include a short slogan or company tagline to show how committed you are to your work. Some taglines prove how well you do your work.

·         Visual appeal

While content is king, graphics and pictures are always worth a thousand words! So you need to select and use the right images to describe what you have to offer to the public. For example, no words can describe how well you make chocolates other than a picture of a melted bar of mouth-watering chocolate.

What is the most suitable content to include in a feather flag?

Various uses for feather flags

Now that you know all about the essential information to print on your flag and the other vital essentials, there’s another factor that determines your banner content.

It is the use or where you plan to set up the feather flags. Here are a few of the most common places feather banners are used.

1.      Outside your business

If you place your banner outside your business, something short will be enough. Choose colors that contrast the background and abut content. You do not need to emphasize the name or address.

A ‘Here’ will be enough with contact details in small print. It’s better to highlight the event and what you have to offer. Like if it is the opening day, a discount sale, or the release of a new product.

Don’t forget to include the dates and timings too. Remember, while you can always distribute flyers to announce your sale, opening day, or product release, they likely end up in the dustbin.

A brightly colored and informative feather flag is more likely to pique the passers-by’s attention whenever they see it. Besides, there is nothing better than a bold, fluttering feather flag to convey a clear and appealing message about your grand opening.

It is always better than flyers and brochures. As long as you print the required content, it’ll go a long way at intimidating passers-by about the opening.

2.      At fairs or festivals

Feather flags at fairs and festivals need to have your identification factor. It should have bright colors, complementing the background, based on whether it is an outdoor or indoor event.

You can have tall feather flags for outdoor fairs ensuring your business doesn’t get lost amidst similar-looking stalls. You will have to legibly print your stall number, company name, and contact details.

Simple fonts are always a better option for these flags because visitors will be looking at so many banners and signs. They will read messages that are the clearest and most visible.

3.      At an open house

Feather flags will make the location stand out for any open house your real estate agency organizes. However, it works only if you include the right and relevant information in it.

You don’t need a very tall sign. However make sure there’s enough space to mention your company name and the open house details like timing and date.

4.      At a booth

Feather flags go a long way in making your business stand out at a convention booth. There are so many booths at the convention, and the only way you can have people come to you is by attracting them.

You need to have an attractive product or service for them to check out. And you need to include your stall number and product/service details in the banner. If there’s space, your company logo and tagline will also help create a better impression about you.

Printing tips worth knowing

Now that you know all about the right colors, font, and content to include in your flag, it’s time to print them well for maximum results.

·         The right material

You need to select the suitable material for your flags. Most companies like vancke.com use polyester for various reasons. It’s weather-resistant, which means there’s no worry about the colors quickly fading.

As long as you follow some simple steps like bringing in the flag when it’s too sunny or during harsh weather, the banner will last a long time to come. Besides, polyester is a popular choice because it’s incredibly durable.

That’s why feather flats are a wise investment to make for your advertising campaign. You can use the flags as many times as you want, year in and out. You just have to dismantle the flag and store it in the accompanying carrying bag till you next use it.

·         Don’t forget bleed lines

Another essential factor to remember while printing banners is bleed lines. Many people think it’s possible to stretch the text to the edge, but it’s impossible because of bleed lines or red lines on the template.

These are the borders on an art file that shows where you can safely print the content and graphics for your banner. There’s a risk of anything outside the lines ending up cut off or stitched during the manufacturing process.

Most companies have design teams that will either create your design for you or check your design and ensure it’s safe to print before printing it.

·         Place your order well in advance

Make sure you place your feather flag order well in time for the event/opening/sale. You do not want to spend so much time designing the flag, only to end up with it reaching you after the special day.

Find out how long the company needs to ship the banners to your address. And keep a few days’ buffer time in between to compensate for any untoward incidents like public holidays or strikes that may delay the shipping process.

Now that you know all about the right content to include in feather flags use the acquired information to design an attractive and informational banner.

What is the most suitable content to include in a feather flag?

How do I know how many flags I need?

Visibility is essential for a business. You need to let people know about you and your products. And you can do this with the right marketing techniques and tools.

And one of them is feather flags, and you get the best results as long as you use the right number of flags. To make things easier, you can easily visit many sites online and choose the right design, size, and type of feather flag.

You have to also decide on the type because there are some that come with inground spikes, and others with cross-based, and wheelbase. It’s for you to choose, depending on where you plan to use it.

This makes you wonder how many flags you require while placing an order. There’s no fixed answer to it because it depends on where you plan to use it, why you are using it, and your budget.

Now before we discuss how many you need, here are some things about customized feather flags.

Which makes a better choice- one or two-sided flags?

It is the design of feather flags that give it its specialty and suitability for any business. These banners constitute a fabric strip for printing, and you can choose to print on one or both sides. You get to decide based on your budget and how much content you plan to print on it.

If you plan to print some event details or some discount sale, your logo, contact details, and something else, then it’s better to use a double-sided flag. If you plan to use it only to display your address and contact details, then a one-sided flag is a better option.

Of course, double-sided versions cost more, so if budget is a constraint, it may be better to buy a single-sided flag. However, do remember that double-sided flags are visible from both sides.

So if you expect traffic or footfall from both sides, it may be a more practical option to invest in a few double-sided ones. It may work out cheaper than printing numerous single-sided banners to place on both sides of the road so that traffic and footfall from both sides can see it.

How do I know how many flags I need?

Four essential features of feather banners

1.      Easily rotates even in mild and windy conditions

An interesting feather that makes these banners stand out from other advertising options is that it easily rotates. It can prove beneficial if you will be putting it up somewhere windy. It rotates easily and will proudly swivel to display whatever is printed on it for the world to see.

2.      The material is stretched taut

Another feature worth mentioning is that these banners, unlike the traditional loose flags, are stretched taut. This means that there is no worry about the wind tearing up the banner material. Besides, it also means that whatever is printed on it remains clearly visible to onlookers even in windy conditions.

3.      Carnival-like attractive look

The third feature is another reason why these flags are so popular today. They have a carnival-like appearance that makes them attractive enough to garner the attention of all demographics. It is in fact way more appealing and fun to look at for onlookers than other advertising types.

It is because the other options can get overbearing. It, in the process, helps create a positive association with your message, making it difficult for potential clients to ignore it.

4.      Tall banners perfect for maximum visibility

Last but not least, feather flags are really tall. There are various online sites like themartshop, have banners that are as tall as 18ft in height. You just have to make an online search while mentioning your requirements.

And this feature of the banners gives an added benefit to you because it makes them visible for yards around. It means that you will be able to read your message far and wide with minimal flags. In short, it’s a wise investment to make.

Three different base types for feather banners

As mentioned earlier, these banners come with various base types for you to select from.

·         Inground spikes

There are feather flags with inground spikes or ground stakes which are perfect for outdoor use. These banners have stakes that you push into the ground. It’s, in fact, the benefit of the flag because it’s the easiest to set up.

All you have to do is connect the different parts and stick them to the ground. Your banner is secure and ready to market about your store, ware, or sale.

·         Cross base

Next in line are options with a cross base. As the name suggests, these banners are held steady by two secure, durable crosspieces. They come with a screw that holds the pole in place.

While they are primarily used for indoor use, there’s nothing against using them for outdoor use. However, it’s generally suggested to place water-filled bags or rings with these bags for added weight and stability.

·         Wheelbase

The third most common type of base is a wheelbase or a drive-over base. In this case, the bases are strong enough to bear the vehicle’s weight that secures it.

You just have to place the banner in its base and drive a vehicle up to the flag, making sure it sits on top of the base and keeps it in place. In short, you use the weight of the vehicle to secure it. It’s ideal for outdoor use where you can’t use a ground spike or rather on concrete roads.

You can decide how many of them you need based on where you will be using them. So here’s something about the different uses of feather flags.

Various possible feather banner uses

There are so many ways, reasons and places to use your banners. Here are a few popular options:

a)     Outside your business

This may be the most probable reason you invest in banners to set up outside your store. It is a great strategy because they will keep fluttering outside in the wind to attract people’s attention.

So it’s impossible for someone shopping down the street or in the nearby parking lot to miss it. They are more likely to attract attention if you choose bright colors and fonts that are easily legible, even from afar.

In this case, you generally need a few of them. Perhaps one on either side of your store, and if there’s a parking lot or traffic signal nearby, then you may also put up a few there.

b)    At a sale or festival

You may also want some to advertise your business or your sale at a fair or festival. It is a wise decision because the banner’s bright colors and motion will blend in with the festival’s festive mode.

And as long as you get something tall, you are sure your business name doesn’t drown in the crowd of other similar flags. About how many you need for a fair or festival, well, you will need quite a few. It depends on the size of the festival and the footfall you expect to receive.

The bigger the venue, the more you will need. You could put them up at the entrance and exit spots, where people are most likely to see them. Of course, you need a few in front of your stall.

You could also place a few of them around the venue to use them as directional flags. You could print a few specifically for directional purposes with an arrow and perhaps your stall name and business name.

c)     Promotional reasons

You may also need feather banners for promotional reasons. If you are having a special offer or sale at your establishment, these banners are great to let the public know about it.

In fact, the right words and colors will also do a great job at piquing people’s curiosity. It’s better investing in feather flags to promote a sale than printing flyers.

Most people tend to crumple up the flyer and throw it away and may not even take a look at it. On the contrary, it’s hard to miss an attractively designed and worded feather banner that stands tall.

Once again, the number of these flags depends on where you want to advertise your sale. If you want to do it only in front of your store, two to four of them will be more than enough.

d)    For an open house

If you have a real estate agency, you could use these banners for advertising your open house. It will do a good job at making the location stand out. All it takes is a tall feather flag placed in front of the house to broadcast information about the event.

e)     Advertise about your grand opening

You can also use feather flags for advertising your store’s grand opening. A fluttering feather flag is large enough and perfect to be seen from far and wide. A tall single flag may be more than enough to advertise your grand opening.

Or you may not have any specific reason to put up banners except for enhancing brand awareness and association. You can print your logo on the feather flag to remind the public about you.

They will recall your business and think about you when they require the service or product you have to offer once they see the banners. And as long as you offer quality services and ware, people will associate your banner to it and choose to do business with you instead of someone else.

How do I know how many flags I need?

Feather banners are so easy to set up.

Yes, feather flags are easily set up. You can do it yourself without having to wait or depend on someone else for assistance. And once you are done with your advertising and promoting, you just have to dismantle the flag and store it in the carrying bag that accompanies the flags.

The carrying bags are provided with a reason. To let you store the banner and use it for quite a few years. Yes, you can reuse these flags. This can prove light on your pocket. All you have to do is make a one-time investment on as many flags as you require.

With the right care, like avoiding keeping them out for too long in the hot sun and washing it periodically if dirty, they will serve you for quite some time. It is better to avoid leaving them out for too long because the flag colors tend to fade because of the sun’s UV rays.

Easy to place an order

Once you know how many flags you need, it’s the next time to place your order. And this is easy. You just have to visit a site like themartshop and place an order. As usual, the more banners you order, the better is the discount you receive.

Now, here is something about designing the banner.

You can look at the design gallery and choose your design from the many options you have there. You then have to provide the details to be printed on it, and the company will have them delivered to you on time.

Supposing you are looking for a customized feather flag and have your own design ready, don’t worry. These companies will happily print out your customized banners pr your needs.

And you don’t even have to worry if you have no idea about what to print on the banner. Feather flag manufacturers have their in-house team of designers to help you out.

You can let them decide on a design for you, or you could give them some insight like the colors to use or logo if you have any, and they will come up with a few designs for you to choose from.

You then choose your most preferred option based on your budget. Always remember to book your flags in time so that they reach you on time for your event, opening, or promotion. Take into account the shipping delays, and make your booking and order accordingly.

How do I know how many flags I need?

When you think about the colors of feather flags, you generally think they are added to make the flag look better and prettier. In short, colors are associated with improving the looks and attractiveness of the flags.

However, did you know that the colors on your flags have a much bigger role to play?

Yes, the right colors go a long way at influencing the customers’ psychology, and perhaps even get them interested in visiting your store or doing business with you.

The psychological effects of colors

You must have heard about buffalos getting aggravated by the color red. That’s the reason why matadors use a red flag to attract its attention and entertain the audience.

It’s not just the buffalo’s that’s affected by colors.

Even colors have a huge impact on the emotions humans experience. In fact, specific colors have specific effects on different people. And it’s these effects that anyone marketing their ware like advertisers and interior designers uses to market their wares effectively.

As long as you know how to use your colors effectively, you will be able to maximize the impact on your feather flag advertising. Different colors can make you feel happy or sad, hungry or relaxed, based on your cultural imprints and biological conditions.

For example, you need to know that warm colors evoke different emotions than cool colors. Similarly, bright colors tend to trigger different feelings than muted ones.

It basically depends on how or rather what effects you want the colors to invoke, and in your target audience. It also depends on the color’s brightness, tint or tone, and shade.

What effect does the color of the flags have on customer psychology?

How colors are segmented

Colors can be divided into different types based on the effects they trigger in humans. You can accordingly use the colors to create the effects you want through your feather flags.

Warm colors

There are a few colors that are referred to as ‘warm colors’. They are red, orange, and yellow, which are found close to each other on the wheel.

These are the colors that tend to trigger feelings of happiness, energy, and optimism. However, they are also equally effective at grabbing attention and signaling dangers.

For example, red signifies the need of taking action, which is why it’s used in stop signs, hazard warnings, and barrier tapes. But there’s another interesting use for the red color.

It’s also used for increasing a person’s appetite, which may be the reason why brands like Pizza Hut, KFC, and McDonald’s all have the red color in their names and logos.

Cool colors

Next in line re the cool colors, which include green, purple, and blue. They are grouped into cool colors because they create a calming and soothing effect.

That’s why these colors are predominantly used in the branding and marketing of companies involved in the beauty, health, and security sectors.

Purple is the perfect color to use in flags or advertisements where you want to spark a feeling of creativity too. It’s probably because purple is a secondary color, and a combination of blue, known for calmness, and red, known for intensity.

Happy colors

If your feather flags are for a birthday, season’s greetings, or any other happy event, then look for happy colors. These are colors that invoke a feeling of happiness in the spectator and are warm colors like yellow, pink, red, and orange.

It’s no wonder you have red banners for Christmas, season’s or discount sales, and other ‘happy’ events!

You can also use pastel colors like light pink, peach, or lilac. It’s because these are colors that will make you feel better and put you in a good mood.

In short, the brighter and lighter is the color used in the flag, the happier and more optimistic the flag will make you feel. You can also create a feeling of happiness by combining various primary and secondary colors. It’s because these combinations tend to create a youthful and colorful effect.

Sad colors

These are colors that are better avoided in your signage. They do not help in making the spectator want to deal with you or attend your function.

These are colors that only trigger pessimism and make people think twice before attending your sale, event, or shop.

So what are these sad colors?

Yes, grey is one of them and is in fact the most known and famous sad color. However, there are other dark and muted colors you can add to the list. It induces blue, green, and something neutral like brown or beige.

Besides, remember that while black is a color that’s associated with mourning in Western culture. It’s different in the case of East Asian countries. White is the color used to depict mourning here.

So you see, you have to choose and use your colors in your feather flag not only based on the shade and event but also based on where you are!

Calming colors

As the name implies, these are the colors that trigger a calming effect. They make you feel calm and not agitated when you look at them. So they are generally ideal to use in feather flags for wishing someone or perhaps while listing out sponsors at an event.

It’s usually the pasted colors, and cool-toned pastels like baby blue, mint, and lilac that have a calming effect. Even neutral colors like white, grey, and beige may in the right shade, make you feel calm.

In short, the fewer colors that are combined, and the simpler is the look and the design of the feather flag design; the more claiming are its effects.

Energizing colors

Now in case of signs used to advertise about an excited or much-awaited event. There’s so much excitement and anxiety in the air, as people look forward to it.

The best way to match these feelings of excitement and energy is by using energizing colors in the banners. And these are the bright, strong, and neon colors like bright red or yellow, or neon green.

Royal blue, magenta, turquoise, and emerald green, which are highly pigmented and strong colors are also energizing.

These colors have a powerful effect on your emotions, where they tend to make you feel more alert. They are powerful enough to grab a person’s attention from afar and make your banner stand out in a crowd.

These flags will make most people feel refreshed, energized, and looking forward to the event. However, make sure you use them in the right places.

It’s because these energizing colors can be too energetic for some. They may only end up irritating the eyes, and poor advertisement.

What effect does the color of the flags have on customer psychology?

Use your colors based on your target audience

Yes, you need to consider your target audience while selecting your feather flag colors. It’s because, as mentioned above, the colors that create energy in some customers may only end up irritating and turning off others.

The wrong colors can also create and project the wrong image and message than intended, to the wrong audience.

The good news is that the perception of colors tends to differ only between regions and countries, and not in a specific space. So with feather flag colors, there’s not much to worry about the target audience, except for perhaps the age and gender.

However, if you are considering colors for your website where you have a global market, then you have to consider different cultural implications of colors before selecting them.

Sometimes, you may have no option but to create separate or unique signs for different regions. You can this way safely reach out to maximum customers.

And when you look at it this way, if you are catering to a global audience, it’s better to maintain some uniformity in your colors. Use the same colors for all your advertising in each region, like in your feather flags, website, uniforms, and overall branding.

What effect does the color of the flags have on customer psychology?

Understanding the effects of colors on you

It’s interesting to find out about the effects specific commonly used colors have on your target audience. Knowing them will give you a great idea of which colors to use in your banners.

However, as mentioned above, your audience depends on the country. Here are the typical effects of different colors on a North American clientele.

White

White is a color meant to signify virginity, purity, and innocence in most countries. That’s why white is commonly used for bridal gowns and infant clothes.

However, as mentioned earlier, it can also be used for mourning in East Asian countries. It’s the color of attire worn to funerals in these places.

But when you think about its other applications, white is also a color used to symbolize cleanliness, innocence, and purity. It can also signify sterility, which is why it’s a popular choice in hospitals. As it signifies purity, white can be used to advertise about pure, additive-free food products.

White is also a perfect color to use as the background in your feather flags. It’s because designs with a white background are minimally aesthetic, and projects a fresh and simple, clean look. Besides, white is considered to be the most neutral color of all, easily complementing most colors.

Black

Yes, black is considered depressive in most cases and situations, which is why it’s the color for mourning. However, it can also in some cases are used to project luxury, seduction, and a feeling of mystery in your advertising and banners.

This is a common color used in most banners because it’s a great color for a background, complementing most colors. It’s the perfect choice to advertise the designer and luxury goods and events.

Not only is black a color designating power and elegance, but it’s also ideal to project professionalism, neutrality, and simplicity.

Green

When you speak about green, it’s a color that is associated with money, and nature. It’s also the color used to represent freedom, freshness, and tranquility.

It’s no wonder most supermarkets have green in their signage, or at least in carrying bags. And as green is correlated with money, it’s also commonly used to advertise about finance.

And as green has a very soothing effect, it is a color most interior designers like using. It also makes you feel refreshed and optimistic, making it a common color option for health products.

It’s a soothing color and is relaxing, calming, and easiest on the eyes. It’s the ideal color used for creating balance in designs and if you want to print feather flags depicting a company’s growth or security.

Purple

Now, this is a color that signifies rarity because it’s not easily found in nature. But it’s a common color to use while targeting a female audience because it gives a feeling of feminism and romance.

And as purple projects royalty and spirituality, it’s commonly used to make something cheap look classy. Light shades are popularly used to market beauty products and in designs depicting luxury and wealth.

Red

Red is an active, and common color used in the marketing niche. A strong, warm, dynamic, anger, exciting and fast color, it’s popularly used to suggest speed and power.

It’s no wonder it’s a common choice in feather flags for video games, comic books, and fast-food restaurants. Red is ideal to draw attention to a specific design element, but can at times get overwhelming if used as an accent color.

Blue

Blue can be used in feather flags for services and companies known for productivity, clear thinking, faithfulness, authority, and dignity. It’s, in fact, a flexible color, which is why its popularity used in so many ads ranging from ads for electronics to educational materials.

Another reason why it’s popularly used in banners is that it’s known to trigger calm, spirituality, and a feeling of security and trust. While dark shades are ideally used in corporate designs because of their professional look, the lighter shades depict relaxation and friendliness.

And with social sites like Facebook and Twitter being both relaxing and friendly, it’s no wonder they use light shade blues!

In short, colors do indeed have a psychological effect on human minds. But as different colors can appeal differently in individual countries and demographics, keeping this in the account will definitely help you get the marketing results you are looking for.

What effect does the color of the flags have on customer psychology?

Tips to help you with attracting children through flags

Nelson Mandela once said that ‘The children of today are the leaders of tomorrow.’ And there’s nothing more accurate than this. It’s a fact applicable to everything in life.

Today’s children grow into tomorrow’s doctors, politicians, engineers, and even customers.

Children are not only tomorrow’s customers but also today’s customer for many niches and industries. It is not only the toy store that should attract kids. You should also reach out and attract kids to your restaurant, clothes store, book store, and even the shoe store.

Once you can capture their interest today and start shopping with you, many of them will remain loyal customers for years to come.

The trick lies in attracting kids to your store, which is possible with the right marketing techniques.

Create an attractive and colorful display

Remember, you do not have lots of time to attract your potential customers’ attention. All you have are a few seconds, and you need to make maximum use of this.

Nothing attracts a person’s attention, significantly a child’s better, than color.

The storefront is what they will see when they first pass your store. So you need to focus on making your entrance as colorful, attractive, and styled as possible.

It not only makes your store look attractive, but it also emits lively, exciting, and welcoming vibes. It makes the child want to visit your store, and they will do everything possible to convince their parents to do so.

You have lots of options to make your store look colorful and attractive. You can choose based on your store. If it is a toy store, there is nothing better than displaying toys, games, and even large-sized cartoon characters or action figures. They will intrigue the child and make them want to visit your store at any cost.

But if you have a book store or a restaurant, you may have to depend on banners and flags to attract kids. You could use colorful and well-designed teardrop flags with information about what they can find in your store.

Using the same colors helps create your brand

You could use your store colors on the flag and your tagline or motto. Remember that you need to create a brand that the child will relate to you. And it is best done using the same colors, fonts, and graphics in all your marketing campaigns.

You could perhaps mention the names of any outstanding books you have in your store. Or you could perhaps print and let passers-by know about your unique dishes for the day on the flag.

You could also advertise your special offers or discounts. People are always on the lookout for discounts when they go shopping. Printing about the discounts on your banners is one of the most effective means of enticing them to visit your store. Remember, there’s no point offering discounts if no one knows about them!

Just make sure you use the right colors and contrasting font that attracts kids and parents alike while passing by.

And if you have a big store, you can also provide a map of your store at the entrance. Make it as colorful as possible with information about the different parts of the building. .examples are the helpdesk, food courts, checkout counters, aisles, etc.

Give everyone a reason to visit your store

There is no point in enticing and making people visit your store, only to return empty-handed and dejected. Just bemuse it is a toy store doesn’t mean that you can’t offer something for the parents!

You could perhaps offer mind games, card games, and anything else that will interest adults. This is where feather flags prove a useful tool in a toy store.

You could mention all this on the feather flag, letting adults know that there’s a reason for them to enter your store too.

Tips to help you with attracting children through flags

Have an entertainment hub

If you have space, it’s worth dedicating a portion of your store to an entertainment hub. It could comprise of

Why feather flags are most effective at attracting kids

Now you may wonder why feather flags are so popularly used for marketing. They are used to reach out to not only kids but to everyone in general.

Practically all and every business benefits from feather flags, which are also called flutter flags. And do you know why?

It is all thanks to the increased visibility it offers to your store.

Increased visibility

It, in the process, maximizes the exposure of your marketing strategies. In short, they make maximum use of your advertising campaign money.

Besides, you have a choice of two types of feather flags to use for your advertising purposes. You can use the single-sided flags if you target people from a single direction, like in front of your store.

Your focus lies on letting people entering your store get to know about you and your store.

On the contrary, the double-sided versions are perfect to put up in places where you expect people and kids to see it from different directions. Examples are the parking lot and intersections.

As the name suggests, these flags have content printed on both sides, letting people read it for any reason. It’s left to you to decide if you want the same images and text printed on both sides.

Or if you opt to have your name, address, and contact details published on one side. And you print something colorful and attractive on the other side, with the sole intention of capturing the attention of visitors on that side of the flag.

Constant movement

Another reason you should use feather flags to attract children is its constant movement. As their name suggests, feather or flutter flag, these banners tend to flutter with the wind.

So as long as it is colorful, the fluttering flag will pique a child’s curiosity. It will make them want to read what’s on the sign, and once they do it, your message gets them even more excited about visiting your store.

Increased height

Unlike most banners, feather flags are quite tall and available in multiple sizes. The most common are flags measuring 8ft to 12ft in height. These more towering flags can attract a child’s attention from afar.

So they are best placed at places like traffic signals and parking lots. The kids can this way read what’s printed on them from afar, and the right words can compel them to pop a visit to your store.

On the contrary, the shorter flags are perfect to use in front of your store. They are perfect for directing the kids to places that most interest them, as the clothes or toy sessions.

Customizable

This is perhaps the most crucial reason why feather flags are ideal for attracting a child’s attention. You can customize the banner as you want. You can print it with your chosen designs or font. You don’t’ ever have to worry if you don’t have any ideas about what to print on it.

Most companies like vancke.com have a wide range of templates for you to select your design from. They also have an in-house team of designers for you to customize and design your flag for you. In turn, they are perfect for you to advertise based on your USP (unique selling point).

Display your social responsibility

The customizable feature is handy and essential in these trying times. You can create a few flags reminding both kids and adults to wear masks and maintain social distancing while at your store.

It sends a social message because it proves how much you care about your clients’ and customers’ welfare. You can have banners printed to remind them to wash hands, maintain a distance of six feet between each other, and wear a mask while in your store.

24-hour exposure

Yes, feather flags are weather resistant. You can sue them in both windy and sunny conditions. However, if you plan to use the same flag every year, it’s better to keep the flags in their accompanying carrying case once you are done with your marketing campaign.

Remember, kids can get pretty bored with the same banners. So there’s no point in keeping the same flags up for too long. They will only make your store look all the more boring, and make kids think twice about visiting your place.

Once you are done advertising about your sale, discounts, and introduction, it’s better to store the flag away in a carrying case. You can always use it again anytime in the future, if and when you need it.

Tips to help you with attracting children through flags

Long-lasting and durable

Yes, unlike other banners, feather flags can be used year in and year out. As long as you dismantle them once you are done and store it in its accompanying case, each flag can efficiently serve you for years to come.

Don’t worry. As long as the banners are not kept in the hot UV sunlight for too long, the flags will remain quite bright, colorful, and attractive to kids the next time you use them!

Safe when kids are around

Yes, feather flags are safe to set up anywhere, especially when kids are around. It is because the banners reach you with various bases to use as you want to use the flag.

And it is mainly because, unlike other flags, these banners can be used both indoors and outdoors.

If you want to set it up outside in front of your store, you can do it in two ways. You can set the flag up in front of your store, on the concrete floor.

You can then place some water or sandbags on it for additional support and prevent it from toppling over if hit by excited children.

The same base and supporting bags are used to set up the flag inside the store, to perhaps direct the child to your store’s different floors.

You can alternately use its spike base if you are setting up the flag on wet soil. The spike reaches in pretty deep, thus providing your banner with the support it requires.

Portable

As these flags are so quickly put up and dismantled, and because they can be stored and carried around in its carrying bag, they are an effective portable marketing option for your store.

You can set up the flag anywhere you want. And if you’re going to target or reach out mainly to children, you can always set up a few flags in places where there are mostly children. It includes the beach, parks, fast food joints, and toy stores.

You can even set them up in trade shows or exhibitions. You just have to pack the flags in your bag and set them up to direct people and kids to your store.

These flags are also commonly used as directional banners. They can be used to tell kids about your store and direct them to the different special offers you have in line for them.

Remember, it’s worth spending some time and money targeting kids in your advertising campaign. It is only if you manage to tell them about your products or services will they start pestering their parents to get it for them.

Of course, not all parents will succumb to a child’s pestering.

However, this does not mean that you should forget; or rather ignore the small percentage of parents who do succumb to peer pressure.

Just imagine how much you stand to earn if a small percentage of parents make inquiries every day!  You can also imagine how many parents/children you can reach out to in a month if you manage to convince a small portion every day through the feather flags!

In short, children can never be ignored in a store’s business and marketing campaign. They form an integral part in responding to the signs, and pestering their parents into at least entering your store and doing some window shopping!

And with the right branding, products and customer service, you can expect quite a few of these kids to end up becoming your store’s loyal customers!

Tips to help you with attracting children through flags

How feather flags can add some spice and zest to Halloween

Are you ready for THAT time of the year? The spookiest time where you find most houses infused with pumpkin spice odor and spooky decorations.

Yes, it’s Halloween we are talking about, and you may be as ready for it as anyone can be.

However, is your home, shop, or neighborhood ready for it?

Do you have the right decorations to spookily your surroundings, or do you plan to recycle last year’s decorations?

While recycling is a great choice, if you want to make your decorations stand out, you need to make a sound investment. You need to invest in decorations that do not fade that easily and have the right designs.

And customized feather flags just fit the bill.

They are long-lasting. They can last at least a few years if well taken care of. It means you should avoid setting them up in the hot sun when it’s raining cats and dogs.

You should also store them in its accompanying carrying case every year after Halloween’s. This way, your investment will last a long time to come, to use every year to spook your friends and family on Halloween day.

Halloween banners for shops

Not only are Halloween banners great for sprucing up your yard and decorating your home. They make the ideal store to let people know about the special offers, shops, and restaurants have in store for their consumers.

It’s one of these festivals that promise great business opportunities and big sales for retailers. It’s also a festival where many restaurants come up with some bloody and spooky dishes that send chills down your spine reading its descriptions!

And the only way you can maximize your sale of spooky ware is by letting passers-by and consumers know about it. This is where feather flags and a myriad of other products come into play.

Here are a few of the best selling and trending Halloween signs and products that promise a win-win for your store this weekend!

Halloween masks

Masks have always been an integral part of any Halloween party and sale. But this year, it’s become mandatory, all because of the ongoing pandemic.

It’s left to you to make use of hits opportunity to its hilt. For example, there are quite a few face masks printed with spooky graphics and Halloween messages. You can pick a few for your staff to wear and set an eerie ambiance.

There are custom Halloween theme masks available for those who don’t want to wear a complete Halloween costume but don’t want to feel left out of the celebrations.

How feather flags can add some spice and zest to Halloween

Halloween T-shirts

Who can imagine a Halloween without customized Halloween t-shirts? They are perfect for a party for your staff to wear, and even give out as gifts to customers.

You can pick and choose your customized t-shirts based on your desired size and budget. Don’t forget to stock up on quality custom t-shirts if you sell clothes.

Or you can have a bunch customized for your staff to wear through the Halloween week. Then again, you can always have some spooky t-shirts printed to give out to guests who come to your restaurant this week.

Halloween feather banners

As mentioned earlier, there is no point in spending thousands on spooky recipes and ensembles if your public does not get to know about it. You need to get the word out about your specialties, and the best way to do is through Halloween feather flags.

These printed banners from companies like vancke.com are so popular. It is because they are affordable, impactful, and have lots of space to create your customized message and designs.

And the best way to capitalize on Halloween week is by offering something extravagant to your consumers. It in turn gives them a reason to visit your store.

It is this offer you need to print on the flags so that customers get aware of the request and want to see your store. It could be anything.

Examples are a discount on Halloween drinks or dishes, a freebie, or even a free voucher to use on their next visit.

Halloween inflatables

One of the best ways to attract people to your establishment or party would be Halloween inflatables. They add real-time fun to your Halloween decor while at the same time works efficiently as signage.

The fact that they bend and sway with the wind adds a touch of real spookiness to any place.

Just make sure you get your graphics and design right. The effects won’t be as significant with the wrong designs. And you have to make sure you place the inflatable someplace where there is nothing sharp.

Remember, it is inflatable and filled with air.

So all it takes is a prick by some car part or thorn or even someone’s watch for the air to escape and the inflatable to go limp. Of course, the material is durable, but you never know when accidents and the unexpected happen!

That is why many people prefer playing it safe and use Halloween feather flags instead. There is no fear of any air escaping, and the banners flutter in the wind to attract attention.

How feather flags can add some spice and zest to Halloween

Halloween yard signs

Feather flags make great Halloween yard signs, which are a popular form of Halloween signage. They are used to announce everything ranging from garden parties to sales to trick and treat announcements.

You can even pair these signs up with some pumpkin, bat, spider decorations to bring in the spirit of Halloween. Customizing the feather flag based on your theme or business adds more zest to the decorations.

Besides, these feather flag lawn signs are multi-functional. They don’t make just excellent decorative pieces but are also popularly used as directional signs at parties.

It is no wonder feather banners are so much in demand for lawn signs in 2020.

Are your store and party ‘safe and ready’ for this year’s Halloween?

The pandemic has added elements of fear and discomfort to the Halloween celebrations. Halloween itself is spooky, but just the words of the contagious Coronavirus sends goosebumps down anyone’s spine.

You need to take the appropriate measures to ensure nothing goes amiss during your sales, parties, and mealtimes. You can’t avoid the party and sales too. You need to maximize business to compensate for all the lost business in the earlier months of 2020.

But you at the same time cannot get risky. You can’t compensate for your safety in a bid to do business.

You need to ensure everyone follows safety protocols like wearing sneeze guards, using touch-free sanitizer dispensers, and maintaining social distance. Do not forget handing out your customized Halloween masks too.

While you may feel that all of this is an additional expenditure, you will think otherwise if you realize they also work as useful branding tools for your business.

Do you know how?

Well, it’s through the following measures:

Sneezeguards which serve to protect and promote

It has been proven worldwide that sneeze guards are one of the best protective tools for the pandemic. They are famous and known for containing aerosol viruses, and in the process, restraining viral infections.

The plus point is that it does more than that.

It also a useful tool for spreading your brand awareness. It is left to you to decide what you want to use it for. You can get custom printed screen decals to spread the festive cheer, to remind about social distancing and hand washes, and just to promote your Halloween sale discounts.

No matter what you use it for, when clubbed with your company colors, logo, and font, it reminds people about your company. And if you use them to promote Covid protocols, the sneeze guards also show your social responsibilities.

Different types of banners and their additional uses

As mentioned above, you can use feather flags for advertising your event or product. And you can also use them to show customers the way to reach different places in your store.

However, you can also do your bit in this pandemic by using these flags to remind consumers and your guests about the corona protocol.

Everyone will likely get carried away with the celebrations, and in the process, forgets all about social distancing and wearing masks.

It is worth placing flags with messages reminding patrons to wear their masks. You can also have flags reminding them to stand at least 6 feet apart, and wash their hands as often as possible.

You can have smaller sized flags printed in bright colors and legitimate font so that it’s easily seen and understood. Do not forget to have once again your company colors, fonts, and logos printed on them too. It will serve your branding purpose while keeping patrons safe in these difficult times.

Your thoughts work at establishing strong customer relationships

All your efforts at remaining your patrons to adhere to safety protocols will go a long way in ensuring strong customer relationships.

Yes, you now have to emphasize a fun Halloween party and an exciting sale or menu. However, the fact that you also have your customers’ safety in mind shows that you do not just worry about making money and enjoying the party.

You are also worried and focused on your customers’/patrons’ safety too.

It is even more critical in these difficult times to create an emotional connection with your audience. Remember that people are just coming out of their comfort zone.

They may be a bit apprehensive about attending your Halloween bash or sales. However, once word goes around that you also have their interests in mind, you only end up with more people interested in visiting your venue.

How feather flags can add some spice and zest to Halloween

How to get your customized banners

Now that you know how vital Halloween banners, masks, and inflatable are for the Halloween season, you may need some help customizing them to your requirements.

Well, the good news is that most companies like vanke.com have their collection of ready-made templates for you to customize. All you need are a few minutes of your party preparation time to customize and have your feather flags ready.

Here’s how you can do it.

1. You first have to select the company you want to have printed your deliverables. You have to choose someone who offers affordable rates, preferably free shipping, and who will be able to have your flags and merchandise ready on time.
2. Once you know your flag printing company, you next have to look at their wide range of Halloween banner templates. Look for something that gets the message across, with sufficient space for your company logo and tagline, if any.
3. Do not forget to decide on the size of the feather banner too. There are various sizes to select from. They range from small variants, perfect as directional signs, and tall ones for advertising about your event.
4. As it is a Halloween flag, it is better to customize the banner text into something appropriate. Do not go for the standard fonts. Use something cryptic or something that resonates or connects with Halloween.
5. Choose suitable colors. Yes, it is better to use orange, red or black, the typical Halloween colors. You can always use other colors that help emphasize and highlight your message better.
6. Now that you have your Halloween feather flags ready with the right colors, font, and message, it is time to save and checkout. You order the number of banners you want and when you want it to reach you.

Don’t forget to book your flags well in advance so that they reach you in time to put them up to advertise and help in your Halloween party and sale.

Halloween is a memorable time of the year, which people look forward to. While things may not be as entertaining as before because of the pandemic, you can still add some spark to your parties and sales.

Use the right masks, costumes, feather flags, and this year’s Halloween will at least add some spice to this otherwise solemn and stressful 2020!