It’s 2022, The era of digitalization. Businesses are getting digitalized; digital marketing is in trend. But outdoor marketing strategies are still in use with their superb ROI statistics. From the Advertising flags filled roads to mega-sized billboards, outdoor marketing models still dominates the marketing world. These tried, tested, and result-oriented outdoor marketing strategies still have a lot of potentials. This blog will dive into the marketing world to discuss the top 10 outdoor marketing types with the extreme potential to boost your business.

Outdoor Marketing or Out-of-home (OOH) marketing refers to the marketing campaigns run at particular locations (markets or roads) to capture the potential customers’ attention.

Top 10 Outdoor Marketing Types

Outdoor marketing is one of the oldest marketing models with result-oriented history. Outdoor marketing is not dead; it is still one of the best marketing models with incredible return-on-investment statistics. In 2017 Out-of-home Advertising Association of America (OAAA) stated OOH advertising as the best advertising model, with a record 497% ROI in a press release. Another 2017 report shows that 68% of people make their purchasing decisions while traveling in cars. These statics enlightens the significance of outdoor marketing in the modern era; we have compiled a list of the top 10 outdoor marketing types to let you pick the best one for your business.

1.     Billboards

Billboards are the first thing that comes to our minds while thinking about outdoor marketing types. 71% of Americans look at the billboards while driving; that’s a massive number, making billboard marketing one of the best OOH marketing models in 2022. Let’s have a look at different types of billboard marketing.

Top 10 Types of Outdoor Advertising

• Static Billboards

Static billboards advertise the brand messages or products on streets or roadsides of busy marketplaces and highways. Static billboards are considered an integral part of multinational companies marketing funnels. They have the potential to convey brand messages to millions of people passing by the billboard in a short time frame.

• Mobile Billboards

Mobile billboards are installed on moveable vehicles (buses, trucks, etc.), making them more lucrative than static billboards. You can install your business billboards on a bus or truck passing by a busy market or any concert hosting area. It will convey your brand message to hundreds of thousands of people within a few days.

• Digital Billboards 

How can you forget digital billboards in this digital era? Digital billboards offer extra benefits by enabling brands to feature their video campaigns in busy market streets and other public places. They are pretty expensive than static billboards, but their incredible results justify the higher cost.

Top 10 Types of Outdoor Advertising

• Interactive Billboards

Interactive billboards are engaging promotional campaigns that need audience participation. Companies nowadays use creative marketing ideas to run interactive billboard marketing campaigns. Some general interactive billboard campaigning strategies are listed below,

• • Scanning a QR code from a billboard to decipher the hidden message
  • Change the body position to look at the actual advertising message of the brand.
  • Engage with interactive billboards to win rewards

2.     Advertising Flags

Billboards are not the only outdoor marketing solution; advertising flags are another OOH advertising model with effective results. Advertising flags have a much lower cost than billboards but offer incredible results. You can install your brands’ outdoor flags & banners at markets, roadsides, and public places to capture the audience’s attention at a much lower cost. Advertising flags and banners could be your best choice whether you’re looking for an option to run a location-based marketing campaign or an advertising option for small moveable businesses like a food truck.

Let’s have a look at primarily used advertising flags and banners,

• Feather Flags – These Feather-shaped flags are pretty popular and effective for outdoor marketing campaigns. Their attractive shape grabs passerby’s attention from far away. And their curvy design makes them best for outdoor marketing campaigns in windy areas.
• Teardrop Flags – These teardrop-shaped flags with ultra-curvy upper & lower corners can resist highly windy seasons. Teardrop flags can be the most effective & economic outdoor advertising tool for highly windy places.
• Pop-up Frame Banner – Pop-up frame banner comes in various shapes (student bag-shaped, elliptical, and round shapes). A pop-up frame banner can be your first choice if you plan to advertise your brand at a college sports Gala or an outdoor business event.

Advertising flags & banners’ shape, size, and design can impact the results of your OOH marketing campaign. Your brand needs to focus on customized design, shape, and size of advertising flags & banners to make an outdoor marketing campaign successful. Vancke experts can help you design converting advertising flags for your brands’ exceptional & creative marketing campaigns.

3.     Transit Advertising

Transit advertising is another popular outdoor advertising mode, especially for metropolitan cities. The transit advertising method refers to publishing advertising stuff on transportation modes like buses & cabs and at the transportation platforms. Transit advertising has vast potential to convey brands’ messages to maximum people in minimal time. People frequently travel to markets, offices, and homes in cities and get exposed to transit advertisements.

You can also run the transit advertising inside the public transport (buses & trains). It’s nearly impossible for passengers to ignore an ad published on the train or other public transport modes. It will ultimately convey your message to hundreds of thousands of people every day.

Top 10 Types of Outdoor Advertising

4.     Retail Advertising Mode

Retail advertising is an effective marketing tool; it refers to the traditional & digital advertising banners & flags displayed at a retail shop, expo center, or shopping mall. People come to retail shops with a mind to do some shopping; creative retail advertising can convert the audience for your business.

5.     Advertising Posters

Posters are printed advertising materials in varying sizes & shapes. Advertising posters let your brands communicate with their potential audience. You can send your brand’s customized posters with individualized messages to potential customers by posting or distributing innovatively designed posters in a public place.

6.     Advertising Bench

You can print your business message on benches in public places; people will get attracted to the brand’s message while looking for a place to sit for a while. Advertising benches can be an effective marketing tool for outdoor & shopping mall campaigns.

7.     Lamp Post Advertising

Digital billboard advertising is not the only option for night outdoor marketing campaigns. The lamp post is an economical outdoor advertising option at night time. Light is showered on the posters to make these lamp post banners attractive & visible to passersby people at night.

Top 10 Types of Outdoor Advertising

8.     Point of Sale Advertising

Point of sale advertising lures the audience by featuring the advertising material at or near the cashier counter. Most viewers will make a last-minute purchase after looking at the point-of-sale advertisements. Point of sale advertising can be the best advertising model for consumable & cheaper products.

9.     Wallscapes Advertising

Wallscapes refer to the advertising material painted on a wall or attached to a building. Wallscapes advertising allows brands to advertise their products in highly populated areas & metropolitan cities.

Companies use this unique advertising model to place their ads on high-profile buildings, construction sites, parking garages, and walls in front of parks. In addition, these wallscapes beautify the urban area’s exterior look and positively influence the consumers.

Wallscapes’ customized shapes, size, and design make them an exceptional marketing tool with more capability to attract passersby people’s attention than other OOH advertising models.

It may be a little costlier than other outdoor marketing tools, but its incredible benefits justify the cost. People love innovatively designed wallscapes and share their pics on social media. It will ultimately boost the brand reach and earn a loyal consumer base.

Top 10 Types of Outdoor Advertising

10. Wild Posting

Wild posting is an economical, attractive, and converting outdoor marketing model. Wild posting refers to pasting numerous advertising posters on streets or aggressively installing many advertising flags or banners on roadsides.

You can reach the potential audience at a massive level with wild posting shop fronts, signposts, street poles, construction sites, bridges, underpasses, heavy traffic areas, public places, and busy streets.

Wildposting advertisements add colors to the cities’ grey areas and attract people’s attention to the brands’ message.

Out-of-home advertising association of America refuses to accept the wild posting as a legitimate outdoor advertising model to date because of its guerilla impact and concerns over pasting posters without concern of the building owners. Regardless of these issues, wild posting or flyposting is a popular outdoor marketing tool worldwide, including in the USA and Europe.

The low cost of wild posting is another reason behind its popularity; you can convey your business voice to the potential audience at a massive level and at a lower cost than billboards or other OOH advertising models.

Final Words | Top 10 Types of Outdoor Advertising

Outdoor marketing refers to the advertisements run at public places, markets, streets, roadsides, and particular locations out of home. OOH marketing is the most traditional marketing mode and is considered part of effective marketing funnels. In 2021, Outdoor marketing spending reached 34 billion USD worldwide. It illustrates the significance of outdoor marketing in this modern era.

This blog has discussed the top ten outdoor marketing types currently in trend with higher ROI statistics. You may go through the above-discussed outdoor marketing types to pick the best one for your brand’s marketing funnel.

Marketing is the key ingredient of success for any business, irrespective of the business nature. It has been in place since humans start trading. Marketing is all about targeting or reaching out to the potential audience at the right time & place. The potential audience, time, and place are the founding pillars of any advertising campaign that can make or break the marketing strategy. Digital media advertising enables us to meet these fundamental marketing requirements efficiently, making digital advertising most of the business owners’ first choice. Digital marketing is now everywhere, from multinational companies to local shops; marketing strategies rely on digital campaigns.

Digital marketing is result-oriented & highly effective, and it’s good to do digital marketing. But undermining traditional advertising can be devastating for your businesses when we look at the broader picture. Traditional marketing can generate leads, grow a loyal fan-type client base, and a lot more what digital marketing can’t achieve for you.

Traditional marketing is not dead. Look around; there are billboards & banners for multinational companies & local businesses everywhere.

Traditional marketing includes newspapers, billboards, Tv & Radio Ads, business cards, advertising flags & banners, etc. Every medium in this list has its pros & cons and return on investment for varying businesses. But, in this blog, our core focus is custom banners. This blog will discuss the benefits of using custom banners for marketing.

Custom marketing banners are one of the oldest traditional marketing tools we humans have witnessed. You might have incorrect & deceptive information if you think custom marketing is outdated and can’t be beneficial for your business. Custom marketing banners & flags can boost your marketing conversion rates and be super beneficial, especially for smaller businesses.

Benefits of using custom banners for marketing

Let’s have a look at the eleven best benefits of using custom banners for marketing,

1.     Affordability

You may go with custom banners marketing because of their lowest cost compared to other traditional marketing mediums. Custom banners affordability can help you set up highly converting marketing with a tight advertising budget.

You may invest thousands of dollars in newspapers, TV and digital media advertising to bring relevant clients to your business site. In contrast, you need a much lower budget for customized banners for advertising to get relevant clients on your business location or website. It lets you save money from the marketing budget and put it in your business cycle.

2.     Easy Assembling 

Custom banners’ easy installation is another crucial factor that makes them one of the best traditional advertising mediums.

You can order ready to install customized banners pack. It supports marketers to install the banner in no time. And similarly, they can conveniently uninstall the custom banners at the end of the marketing activity or event.

Eleven best benefits of using custom banners for marketing

3.     Give a lasting impression

Custom banners are grabs passing by peoples’ attention, and they can look at your company name, logo, sales pitch line and them in a bird’s eye view. It puts a long-lasting impression of a business on passing by people.

Custom banners can play a vital role in any business awareness campaign to target new markets. Whether your business is planning to offer home deliveries/services or looking for a way to boost sales, custom banner marketing can be a beneficial advertising approach with higher ROI (return on investment) statistics.

4.     Build Credibility

It’s the most complex & significant part of any business, especially for the new ones to establish their credibility in this competitive business era. Traditional marketing strategies, especially custom banners or flags advertising, earn credibility for a business.

It’s human nature to believe in things they can feel, listen to, or watch by themselves. We know it’s the 21st century, but millions of people still don’t believe in digital stuff for one or more reasons. Traditional marketing, specially customized banners & flags, can help you target this large audience group by simply presenting your business services & products.

Eleven best benefits of using custom banners for marketing

5.     Best marketing tool for business expos & trade shows

Customized pop-up banners can be your first choice to market your products, services, and offers in a distinctive & attractive way. Their captivating designs, easy installation pack, and lower costs make them the best advertising tool for business expos & trade shows attending companies.

Customized pop-up banners attractive & smart designs take minimal place to display & grabs passing by peoples’ attention from far away. You can’t ignore customized pop-up banners if you’re regular trade shows & business expos attending company.

6.     Reusability

You spend hundreds of dollars on digital media campaigns to get favorable results for your business. These digital marketing campaigns work for a specific time interval and get off-air after the committed time. That means you have to make a new deal to reinitiate the advertising campaign.

Unlike digital marketing (paid social media campaigns), customized banners are reusable. You can remove the customized banner at the end of marketing activities & reinstall it at any other marketing activity or trade show. And most importantly, it’s easy to assemble kit takes no time to install or remove the customized banners for advertising. Their reusability factor further minimizes the advertising budget and allows you to attain marketing goals in a tight marketing budget.

7.     Potential Audience Targeting Timing

Timing (when to target) is one of the crucial & basic factors in designing a successful marketing campaign. Customized banners marketing is the most capable advertising approach to hit the potential audience at the perfect time.

We’re habitual of using mobiles to an extreme level; Most of us wait for a skip button when a digital ad interrupt us while looking at any video. But we can’t use mobiles while driving a vehicle to home, office, or any other place. It triggers our minds to look at the advertising banners on the roads & streets, and most of us respond to these ads in one or more ways. It makes customized banner marketing one of the most effective advertising approaches.

People are customized to looking & reading banners at roads & markets while driving to someplace. Marketers need to design creative, customized banners with catchy pitches to grab their attention.

Eleven best benefits of using custom banners for marketing

8.     Durable and Portable

Durability & portability is one of the most vital benefits of using custom banners for marketing. Custom banners are designed to resist extreme weather conditions, which makes these banners durable & long-lasting for indoor & outdoor marketing campaigns. Using customized banners is like a one-time investment to enjoy marketing for an extensive-time period.

Portability is another flagship feather of customized banners. You can easily order the portable customized banners kit to install or remove the banners for marketing conveniently. Its easy-to-assemble kit allows you to install customized marketing banners at indoor or outdoor business expos or marketing activities in no time.

Customized banners’ portability & durability ranks them higher in the marketing tools priority list for many businesses owners & established business chains. You must try customized banners marketing approach to enjoy durability & portability at a minimal cost.

9.     Flexible designing with fast printing

Technology evolution makes it possible to print whatever you can imagine on an advertising banner for your business. You can get customized banners at the last minute as technology makes it possible to print customized banners in no time. You can get high-quality customized banners for marketing in minimal time.

Flexible designing and fast printing enable business owners to create highly creative customized banners at the shortest notice.

10. Do branding for businesses

Customized banners do brand for a business. If you have a customized banner display outside your office or store, the passerby people will get triggered and remember your business name. They will most probably visit your office or store whenever they need services or products offered by your company.

Similarly, if clients like your services or products, they will remember your logo and business name by looking at the customized banner display inside or outside the shop. That will trigger them whenever they look similar banner at any other place, making them a permanent client.

Customized banners are incredible advertising tools with the capability to reinforce your business name. That makes customized banners an amazing tool for branding & awareness campaigns.

11. Easy to transport

Custom banners are easy to transport, so you can easily take this advertising stuff with you whenever any marketing opportunity arises, irrespective of distance.

Imagine transporting wooden boards miles away to attend a business trade show. It will be complex & pricey to take this stuff with you, and assembling is another headache. You may need to take a skilled team to assemble wooden boards at your expo stall. In contrast, you can easily transport customized banners at the lowest cost & conveniently install them at trade shows by yourself.

Final Words | Benefits of using custom banners for marketing

We have discussed the eleven leading benefits of using custom banners for marketing. Custom banners are like a one-time investment. So, take your time to design creative banners for your business and get a high-quality custom banner to enjoy the durability and above-discussed benefits of using custom banners for marketing.

Lunch wagons are a popular street food option for metropolitan cities’ residents around the globe. Lunch wagons are known for their quality & experimental food at reasonable prices. A lunch wagon or on-wheel food truck could be the best food-business option for people with lower budgets. But, in this busy & competitive era, it’s not easy to grab people’s attention towards a specific lunch wagon.

If you’re planning to initiate a lunch wagon or food truck business, you may need a solid marketing plan. Marketing flags are considered the best tool to date for lunch wagons intro or advertising campaign to catch people’s attention. But there’re several types of advertising flags. How can we choose the best advertising flags for the lunch wagons campaign?

You don’t need to get confused; we’re here to let you know the best advertising flags for lunch wagons to set a converting or awareness campaign.

Best advertising marketing flags for lunch wagons

We have noticed a tremendous surge in lunch wagons trend in recent years, especially in Europe, USA & metropolitan cities around the globe. The affordable & on-go meal options are the fundamental reasons behind this notable surge in the lunch wagons business.

This increasing popularity for food trucks brings massive business but creates a competitive environment for newbies to enter the lunch wagons business. Marketing flags come there to help you for a successful lunch wagon’s business launch.

This blog will enlighten you on the best marketing flags for lunch wagons to help you set up an exceptional marketing campaign for lunch wagons business.

What kind of flag is suitable for lunch wagons?

Feather Flags – Best marketing flag for lunch wagons

Feather flags are the best way to grab attention towards a lunch wagon or food truck on a busy street. We have listed a few core reasons below that make feather first choice for most food truck owners,

Best for windy conditions: Food trucks may face extreme windy weather conditions as they serve outdoor food. Feather flags shape helps them resist highly windy conditions, which is one of the fundamental reasons for picking up feather flags for food truck promotions.

Visible from far away: Lunch wagons generally don’t have a specific business location. That makes it complex to grab new people’s attention every day. Feather flags’ height & attractive shape makes it easy to grab people’s attention from far away on a busy street.

Affordability – Feather flags are inexpensive compared to other traditional promotional campaign methods. The reasonable prices for feather flags make it a first & foremost choice for most of the lunch wagons owners.

How & where to place feather flags for lunch wagons?

Have you picked feather flags for your lunch wagon business promotion or intro and are confused about the ideal position to place it? We will tell you the best way to position a feather flag for your lunch wagon.

In front of lunch wagon – The best & most practiced approach is to place two double-sided feather flags at the front of lunch wagons. Two double-sided flags at the front of your lunch wagon will grab people’s attention and boost the conversion rate. Keep a distance of up to 6 feet between the flags & lunch wagon according to available space.

On the roof of the lunch wagon – You may have seen some lunch wagons with a feather flag on their rooftop. It is a smart move to place a feather flag on the rooftop in exceptional cases. If you have parked your lunch wagon in a congested & crowded space, that does not allow you to keep a distance of at least 4 feet between flags & wagon. Then it is ideal to position the feather flag at the rooftop of your lunch wagon to make your lunch wagon visible from far away.

What is the ideal height of feather flags for lunch wagons?

Picking up feather flags is not enough for setting up a smart & highly converting promotional marketing strategy. The perfect height for feather flags also matters to boost the conversion rates.

The ideal height for lunch wagons feather flags varies for varying business scenarios. To know an ideal height for feather flags, you may need to measure your lunch wagon or food truck height.

The height of your food truck or lunch wagon & positioning of the flag determines the height for best-fit feather flags for your business.

If you plan to position feather flags at the front of a 10 to 12 feet high lunch wagon, you may pick a 14.5 to 16.5 feet high feather flag kit. Try to keep your feather flags about 4.5 feet higher than your lunch wagons. It will make your lunch wagon visible from far away & causes to boost the conversion rate.

But, if you have decided to position a feather flag at the rooftop of your lunch wagon, then a 14.5 to 16.5 feet higher feather flag kit will ruin the purpose of putting up an advertising flag. In that case, you may pick up a 6.5 to 8.5 feet higher feather flag kit.

The perfectly heightened feather flags make it easy to read from far away and grab people’s attention to ultimately boost sales. Vancke can be a perfect choice for you to get customized feather flags designs & sizes at reasonable prices.

What kind of flag is suitable for lunch wagons?

The Popup sideline banner | The Best flags for lunch wagons

Feather flags are the best for promoting or introducing a lunch wagon. These flags make a lunch wagon or food truck visible from far away. But you can’t use feather flags to display your lunch wagon menu list because of minimal space.

The food menu banner also plays a critical role in boosting lunch wagon sales. You can’t risk ignoring the significance of the food menu. The pop-up sideline banners come here to solve the food menu display issues.

Dual-sided pop-up banners are the first & foremost choice for lunch wagons owners to display their food menu in style. These pop-up banners come in artistically curved, round, horizontal & vertical shapes. You may go with a shape that best fits your food menu.

A fast-food wagon may go with a round shape sideline banner to hint at the burgers & pizzas. In contrast, a vertical-shaped sideline banner could be the best option for traditional lunch selling food trucks or lunch wagons. And if you have planned to sell experimental food, you may go with artistically shaped customized sideline banners to display your food menu.

What is the ideal height for the lunch wagons’ food menu banners?

As discussed earlier, the position & height of any promotion flag or banner matters to boost the conversion rates. Going with a 5 to 6 feet high sideline pop-up banner is suggested to display the food menu and always place it in front of the lunch wagon at a distance of 4 to 6 feet.

You may explore Vancke for artistically shaped sideline banner kits or get a customized popup sideline banner at incredible prices.

The content & design of lunch wagons, feather flags & Sideline banners

The designing & content of feather flags & sideline banners is critical in setting up a successful lunch wagon business. We’ve discussed with some traditional marketing experts & successful lunch wagons owners to pinpoint the critical ingredients for an ideal advertising flag design. Let’s have a look below at our identified significant ingredients to design an ideal marketing flag or banner for lunch wagons after the thorough discussions,

Bright Colors – Use bright colors in your feather flags as bright colors make flags visible from far away. It triggers people’s attention towards the lunch wagon, and they will unconsciously focus on your food wagon for a menu.

Use Red & Yellow – Ensure to use the red & yellow colored theme of your lunch wagon & feather flag. Scientifically, red color stimulates our brain appetite sensitive hormones while yellow makes us happy. That’s why most of the restaurants & food trucks use red & yellow colors in their logo, banners & flags. Red & yellow-colored flags, banners & menus can trigger people’s appetite & ultimately boost your lunch wagon sales.

Bold Font – Use the bold font in feather flags as the purpose of feather flags is to make a lunch wagon visible from a faraway distance. Bold fonts make feather flags easy to read and ultimately grab passing by people’s attention towards a lunch wagon or food truck.

Feather Flag Content – Keep your feather flags content as simple as possible. It is the ideal approach to put a logo, name with a pitch line, and a background image. Don’t put too much content on a feather flag; it will mess up the core purpose of grabbing people’s attention from far away distances. Try to maintain a difference between a feather flag & menu content.

Sideline pop-up banner Content – You may put your lunch wagon name & menu on sideline pop-up banners. Successful lunch wagon business owners suggest keeping your menu as simple as possible. After all, it isn’t a restaurant but an on-wheel street food wagon. The larger menu will cut down the profit ratio and makes it tough for you to maintain all the stuff single handily.

In this competitive business era, marketing plays a vital role in building a loyal customer base for any brand. From product awareness to sales growth, marketing is the only way to survive & thrive for any company in this competitive business world. But the way you launch a marketing campaign matters to determine its success rate. After the technological advancements, marketers have plenty of digital marketing options to connect with a wide range of audiences. Digital marketing is significant & helps in the exposure of any business, but ignoring traditional marketing can be a regretful strategy for any company. This blog will explain the unmatched benefits of traditional marketing over digital marketing.

The Benefits of Traditional Marketing

Traditional marketing is essential to build a loyal customer base & for the consistent growth of any business. Let’s dive deep into the marketing world to get the importance & benefits of traditional marketing,

Do businesses still need traditional marketing?

‘Do businesses still need traditional marketing?’ New babies to the marketing world generally ask such questions. Look, you can’t abandon traditional marketing on the cost of digital marketing if you want to taste the success. Traditional marketing includes offline marketing strategies like Television, Radio, Print, Flags, Billboards, etc. How can you ignore such important marketing tactics while Traditional marketing still has higher ROI (Return on investment) for most companies?

The benefits of Traditional Marketing over Digital Marketing

You may look at a few mega digital companies like Amazon & Netflix’s marketing strategies. Both are purely digital companies but invest a large portion of their marketing budget in traditional marketing. Do you know why? Because it’s natural, most people find themselves connected to the physical world rather than digital space. US-based research shows that 56% of people find print ads more reliable.

Abandoning traditional marketing can indirectly abandon 56% of your targeted market.

Now, when traditional marketing importance is crystal clear in this digital era, let’s have a look at key benefits of traditional marketing,

Interpersonal Interaction

Indirect marketing tactics let you interact with your audience individually. Indirect marketing strategies like door-to-door campaigns or custom flags left an everlasting impression on people. Let’s adopt an indirect marketing strategy to build a trustworthy relationship with your targeted market.

Be a part of communities

In this bustling era, people look for someone whom they can trust. The local TV, radio, print, billboards, mails, or flags marketing let your company attach with local communities. It earns the special place for your company in a targeted local community & ultimately achieves higher growth & loyal users. A well-planned & consistent indirect marketing campaign can turn a product into a cultural part for targeted communities.

Best Awareness Tactic

Digital marketing is a new way for launching awareness campaigns & it lets us reach a specific targeted audience. It’s good to go with digital ads for running an awareness campaign, but you can’t abandon traditional marketing. Traditional marketing strategies are still the best way to launch an awareness campaign.

What services or products does your company offer? Say as louder as you can. Everyone must listen & remember your brand name & key services/products. That’s the fundamental goal of any awareness campaign. And indirect marketing is a tested tactic with higher ROI to launch a successful awareness campaign.

Best for old folks

Two decades ago, there was neither internet nor the concept of e-businesses. Indirect marketing was the only way for marketing at that time. There are still millions of people; who don’t know how to use the internet or don’t feel comfy with digital campaigns. When they get a flyer, look at a custom flag, newspaper, TV, or listen to a radio, they know it’s an advertisement & listen to it. You might say such people are old folks, but they are huge in number & potential buyers with higher purchasing powers. Traditional marketing lets you target such groups who feel comfy with physical marketing.

Marketing | Subconscious Clicking Game

Marketing is a way to feed your message to the subconscious of the targeted audience. If your campaign successfully clicks the ‘audience subconscious.’ Then you can gain a substantial rise in conversions & loyal client base.

Indirect marketing psychologically impacts humans’ subconscious. When we look at a billboard or advertising flag while driving, we read the message unconsciously. And our mind clicks the advertisement message & asks to try when we’re out to do shopping for similar products.

The benefits of Traditional Marketing over Digital Marketing

While digital ads disturb most people, they look at the time to click ‘skip ad’ rather than looking at the advertisement. Because digital ads appear when we’re curiously reading a blog or watching a video.

Get noticed by a new audience

Colorful billboards & flags with catchy pitch lines get noticed by the people. It creates buzz around the city. Everyone talks about the specific brand message. Traditional marketing, including billboards, flags, newspaper ads, and radio messages, can target a vast audience instead of a narrow group audience.

The benefits of Traditional Marketing over Digital Marketing

For now, digital marketing is a way behind traditional marketing campaigns in targeting a vast audience.

Reliability

Reliability matters, and it’s nearly impossible for newly launched brands to gain people’s trust via solely digital campaigns. We, humans, are listing to radios & watching TV for generations. The messages we get from TV or newspaper feel 100% reliable compared to digital ads.

People are still struggling to align with the digital world, and fake news & phishing trends further damage people’s trust in digital information. Traditional marketing is the only way to gain people’s confidence, especially for newly launched companies.

Direct Mail

An English writer Edward Bulwer-Lytton, well said,

“a pen is mightier than a sword.” Writing is one of the oldest & effective tools to share thoughts. Writing direct mail can boost your company conversion rates compared to e-mails.

A study suggests that companies get $2,095 sales for every $167 spent on direct mail marketing. Those are exceptional ROI statistics for any marketing strategy and unravel the benefits of traditional marketing.

Direct mail enables a company to build a personal relationship with clients individually. And personal relationship building is a tested way to earn loyal clients for the companies.

Higher ROI Statistics

Everything is getting digitalized nowadays, then why do you still find traditional marketing knocking on your door? From Amazon to Netflix, most digital giants spend millions of dollars on traditional marketing campaigns. The question is why, why do such companies need to launch traditional marketing campaigns?

No wonder the answer is simple & straightforward – higher ROI statistics. Traditional marketing like print, TV, billboards, flags and flyers have a tested & proven track record for bringing results. That keeps traditional marketing alive & even a step ahead of digital marketing.

Marketing Budget

The marketing budget is one of the founding pillars for any marketing campaign, and it matters, especially for the smaller companies.

Who are you? Let’s suppose you’re a newly launched makeup company. Do you have enough marketing budget to compete with Salena Gomez Rare Beauty? Are you planning digital marketing campaigns? You can’t even do 10% of what Her brand is doing with the large marketing budget. But traditional marketing can help you compete with ‘Rare Beauty’ & other giant beauty chains in particular markets with a smaller budget.

The benefits of Traditional Marketing over Digital Marketing

When you launch a digital marketing campaign for any product, most viewers also find the already established companies’ campaigns & prefer to go with them. It causes lower ROI for newer companies’ digital companies.

In comparison, traditional marketing strategies let your brand voice reach a vast audience. And you can feed your brand messages in the absence of your competitors via traditional marketing. That can bring higher conversion rates for your company.

Traditional Marketing is Cost-Effective

Whether it is a multi-billion company or a smaller company with few thousand dollars revenue planning to spend the marketing budget wisely is a vital & essential tool for success.

You have to look at ROI statistics & the size of your company advertisement budgets to plan awareness or conversion campaigns.

With the smaller marketing budget, it is wise to choose the traditional marketing approach, as it lets you reach a larger audience with higher conversion rates compared to digital marketing.

Digital media campaigns are costly when we look at ROI statistics. We need content (blogs, images, videos, sales pitches) regularly to feed the digital space. However, the cost of promotion is another headache. And, it becomes worse when you find your well-established competitor’s campaigns targeting the same audience at a similar time. It causes the audience to go with well-known brand products rather than a newly launched brand and ultimately decreases the ROI.

Final Words

Digital marketing is getting popular with each passing day, but it should not be a reason to abandon traditional marketing. We have discussed the significant benefits of traditional marketing that show how it is still effective to boost businesses growth.

You need to come up with creative design ideas & catchy sales pitches that connect your audience. Billboards & custom-designed flags could be a cost-effective traditional marketing strategy with higher ROI & conversions. In case your company has a reasonable marketing budget. Then you may try both digital & traditional marketing strategies.

Top Ten Reasons to Use Feather Flags To Advertise At Your Golf Event

Golf is an exciting sport to watch through the many golf events organized worldwide due to the widespread popularity of golf.

The sport’s origin is difficult to establish, although it has its roots in the Netherlands and then progressed to Scotland.

From its obscure antiquity, Golf attained worldwide popularity quickly. At present, there are several golf events organized around the globe every year.

As the organizers plan for such kinds of sports events, they look forward to a larger gathering. This is where the role of feather flags comes into play.

These sports events are made famous by promoting them using feather flags. Since the organizers aim for maximum gathering, the need for advertisement is huge.

Feather flags are an effective means of promotion of such events.

What are feather flags?

Feather flags are an effective means of advertisement as far as small businesses are concerned. It is because of their ability to attract the attention of more people. Whether a business promotion or a sports event, feather flags find their utility in all marketing strategies.

Feather flags derive their name due to their feather-like appearance; they, however, are not stuffed with feathers. They may range from 10ft to 20 ft. Most businesses, however, prefer a length of approx 13 ft to promote their services or products.

Historical background of feather flags

The concept of the feather flag is not new in the business world. Small and large businesses have been using the feather flags since the 1970s. Though it is an uncommon word, unlike the usual ‘yard sign’ or ‘custom banner,’ the flags are extensively used by business or event organizers to promote their brand or attract maximum gathering.

However, in the 1990s, despite the growing popularity of the internet, feather flags still became an effective means of marketing small businesses. The increasing use of the internet helped expand feather flags by making them cheaply available.

It became more convenient for organizers to order the flags online instead of depending only on local and expensive flag makers. With plenty of design tools available online, customization of feather flags has become easy, and they have been growing ever since.

Feather flags have been the traditional means of advertisement because they are non-digital and present before the internet era. It makes them the most effective marketing tool. So, if you are organizing any sports event, these feather banners are worth trying.

Purpose of feather flags

The purpose of using feather flags is effective marketing. All businesses, whether large or small, use this traditional method of advertisement. These flags do wonders when it comes to branding, promoting services and products, or garnering the attention of a large crowd for an event like sports.

The feather flags serve the purpose of promoting the brand logo. You can not use them to communicate long messages.

Top Ten Reasons to Use Feather Flags To Advertise At Your Golf Event

Effective ways of marketing about your golf event using feather flags

1. Selecting the right colors and combinations

Color is an important feature to keep in mind before you start your marketing campaign. Selecting the right colors for your feather flag will make the advertisement more effective.

Brighter colors have a greater possibility to get to a larger audience. However, opting for too bright colors can adversely affect the purpose of the flags. It will make the flags lose their professional look.

Evaluate the target audience and choose the colors accordingly.

Colors have an impactful influence on the banners. Therefore, the right choice of colors and correct color combination can be a turning point for the success of your marketing strategy.

While designing banners, make sure to use a color combination that is appealing to the customers. Perfect colors are persuasive and can set your mood right. You can use contrasts to make the flags attractive.

You can use the same colors for the golf event’s branding to maintain uniformity and appeal. This way, people who see the banners are most likely to remember the event.

2. Deciding location

Locating the feather flags at the correct place is the crucial aspect of any marketing strategy. Try to place the flag at locations with maximum visibility for both the business campaign and event organization.

Suppose you are organizing a golf event. You need the maximum number of people to reach there. It can only happen through the correct marketing strategy, at the proper place. Place the feather flags at places that attract the highest traffic, where you expect most of your spectators to see them. It could be at the local golf curse, community center, or shopping centers.

If you want your feather flag to stand out, focus on its placement. Placing the feather at the right place will help you gather a large crowd.

Avoid setting the flags at places with a hindrance in their visibility, like near trees or power lines. Furthermore, try placing them at places where not many things are present in the vicinity. It will enhance their visibility.

Additionally, at busy places, place the feather banners in different locations. This way, flags become visible to more and more target audiences.

3. Events selection

Feather flags are effective when you use them only for a specific event rather than the whole year. So businesses should use these sail flags to promote their services and products only if they notice increased traffic due to the flags.

Events like sports can also use the flags to attract more crowds to the event. The banners work as a catalyst in garnering people’s attention towards an event.

Since the message conveyed by the flags is clear, it generates interest among the locals to go to the event.

4. Effective message

If you use one flag to attract people and convey your message, focus exclusively on the logo. A single flag has limited space available, so the news delivered would be loud and clear.

However, if you are using many flags, go creative. Try conveying your message by spreading it across the flags by adding one word to a single banner. Additionally, you can also create sentences or notes using multiple flags in a series.

5. Perfect fonts

The feather flags containing the correct font style will have to be visible from afar. And as the feather flags would be waving in the winds, it becomes essential to consider the right font style.

You can use popular fonts with maximum visibility, like Geneva, Times Roman, Arial, etc. While selecting the fonts, keep in mind to choose at-most two fonts to make your message visible.

Using different fonts can make the banner look intricate and fussy, making it difficult for people to read the message you have to convey.

6. Quantity of text

The amount of text to be contained in feather flags decides their readability. Try to include a few words to deliver your message. Too many words and sentences can make the banner look complicated to read.

Additionally, a combination of upper and lower case letters will make the text look attractive, but remember not to overdo the upper case letters.

Moreover, select larger text for better readability and choose the words that are easy to read and deliver the message quickly. Keep the information precise. Focus on the proper text placement to ensure you get your golf event details across to the reader.

Top Ten Reasons to Use Feather Flags To Advertise At Your Golf Event

Reasons to use feather flags in promoting a golf event

1.   Economic promotion using feather flags

The feather flags are economical whether you use them as single-sided or double-sided banners. These customized feather flags offer a much cheaper promotion, unlike the different marketing methods.

Since the flags are durable, they cut the promotional cost to a large extent. The long life of the flags makes the investment worth every penny for your golf event.

2. Versatility of feather flags

The feather flags are versatile to use as per your requirements. If you are low on budget, get all the required information printed on one banner. But if you are willing to spend an extra amount, you can get different flags printed for various purposes like sports events, sales, products, etc.

3. Everlasting investment

The feather flags remain unaltered over time, so they are an everlasting business investment. They are a significant asset because you can use them to advertise not just one golf event but also for as many events as you like.

They do not grow old with time, nor do their quality deter. They remain the same for many years, thus are a significant investment. Promoting any event with the feather flag will bring in an unvarying return.

4. Visibility is enhanced

Feather flags give an effective and visible message to the target audience. It helps in garnering the attention of more and more people towards your event.

If you plan to organize a golf event and want to attract the maximum number of people, feather banners are a must-have for a successful jam-packed event.

5. Easy to design and print

With feather flags as a promoting medium, you get to explore your creativity. You can experiment with different color combinations, contrasts, and customized graphics to attract a maximum number of people to your golf event.

A feather banner that highlights your message will straight away connect with the audience.

6. Unaffected to weather conditions

The feather flags or sail flags are sturdy enough to withstand most weather conditions. They remain unaffected in rains, storms, or snow.

Additionally, promotional flags do not get entangled due to strong winds. They remain intact in whatever weather conditions. However, bringing in the banners during extreme weather conditions helps prolong its life.

7. Lightweight and motile

Due to the lightweight nature of the poles and flags, the feather flags are easy to transfer to any desired location. Just pack them in the carry case that comes along, and you can take them anywhere you want.

You can install them at any location. Whether you want a brand promotion or attract maximum people to your Golf event, these flags come in handy.

8. Effortless assembling 

Are you worried about the assembling of feather flags? You don’t need to worry about it because the flags grant hassle-free assembling. The flagpole kits can be assembled without any tools, no hammer or drill, and no extra effort from your side is required to mount them.

9. Round the clock promotion

Do you want around-the-clock promotion of your golf event? Or do you want brand exposure for the whole day? Don’t worry. Sail flags will help by promoting your event all through the day.

There is no hassle of pulling them down once the promotion of any event is over. Moreover, they do not come with an expiry date or validity issues, thus ensuring 24×7 alternatives to promote your brand or attract more people for your event.

10. Requires less space

The maximum space necessary for a feather flag of 2.5ft width is very little. This is why you can conveniently use the flags in areas where there is minimal space. In congested cities, where there is not enough space, you can easily promote your events like golf or any other sport with the feather flags.

You just require a minimum of 3 ft space to promote your services. The personalized flags let you attract more and more people to events. Additionally, they come with a carrying case, so storing them undamaged is never a problem.

Thus, feather flags are a boon for promoting an event or any marketing campaign. Whether it is a restaurant business, any sports event, or any retail business campaign, you cannot ignore the utility of these sail flags.

If you plan to organize an event, the feather flag manufacturers like vancke.com offer you the best design and quality feather flags. Besides offering an affordable range of banners, they also provide customized flags.

They will help you select the perfect font, colors, and amount of text and graphics printed on the flag.

So, choose vancke.com and get a flag that fits your business theme and conveys a clear message in an affordable price range.

Top Ten Reasons to Use Feather Flags To Advertise At Your Golf Event