A restaurant is a really lucrative business if you have regular customers. If not, you may end up losing a substantial amount of money if all the cooked food is not sold.
This is something you can’t afford to risk and can avoid by advertising about your business to rake in as many customers as possible. This is where pop-up A-frame banners can come in handy.
What exactly are pop-up A-frame Banners?
No, these are not some kind of popping flags or something. They are banners that are also powerful marketing tools for your business. They offer the benefit of being lightweight and are portable in nature.
This means that you can use them in other places besides outside your restaurant. You can take them to any other venue where you want to advertise about your establishments like at trade shows, food fairs, and promotions.
These banners come with a convenient storage bag to store and carry the banner wherever you go. Yes, they can fit into bags because they have a collapsible, folding metal frame.
The fact that they have a collapsible, folding metal frame also makes it safe to use even in places where there is lots of traffic. There is no worry about it scratching or hurting people as they pass by.
5 Benefits and reasons to buy pop-up A-frame banners
pop-up A-frame Banners offers lots of benefits and reasons to invest in them.
1. Can be used to give directions
First and foremost, they are not only useful to advertise about your restaurant, but you can also use them as directional signage at a food fair or festival.
You can perhaps place it at the entrance of the fair so that people see it upon entering the fair. They then know about your presence, and will follow the directions to reach your stall and know more about you.
2. You can set it up alone
These flags are easy to set up. You don’t need another person’s assistance. All it takes are a few minutes and you have it set and ready to advertise about your restaurant wherever you want.
3. Provides two sides for advertisement
The banners come in various shapes and sizes with basic horizontal, vertical or round shapes. No matter which shape you choose, they are all double-sided for maximum exposure and usage.
It is left to you to decide if you want to print the same images and content on each side or something different. You could perhaps print an image of your special dish or something else associated with your restaurant like colors or logo.
You can use the other side for printing your address and contact details. So you indirectly save money here. You have everything you want to get across to the reader printed on a single banner instead of two banners.
4. Saves you money
Talking about saving money, these pop-up A-frame Banners save you money in other ways too. For example, it’s cheaper than other advertising media options like a website and an ad on the television.
While an ad only appears as many times you pay for it to appear during a show, these banners can be used as many times as you want. Even an ad in newspapers appears only on the stipulated days you pay for.
On the contrary, once you pay for the pop-up A-frame banner, you can use it as many times as you want. You can use it every day, and through the day, 24/7.
If maintained well, you can use these banners for as long as a year. Yes, you can also wash the banners once in a way because it’s printed with dye sublimation process on washable, durable and weatherproof fabric.
Any graphics printed on it will last anywhere between 3 and 6 months if used outdoors. Continuous exposure to the sun can lead to the gradual fading of colors with time. So avoid using it continuously outdoors if you want them to have your flags looking good, colorful and bright for as long as possible.
5. Can be used at both indoor and outdoor venues
The pop-up A-frame banner can be used to advertise about your restaurant in both indoor and outdoor venues. This is because you have a choice of bases to use as is appropriate.
You can use the ground stakes if you have to promote your restaurant somewhere outdoors with soft surfaces like sand, grass, snow or soil. The flags have a cross base which can be weighed down with a water or sandbag if used in an indoor venue with a hard surface.
Do not think that just because these banners are lightweight that they will not be able to stand up outside. In fact, they are crafted with outdoor use specifically in mind.
The base framework is made of light, but firm and flexible fiberglass poles while the print material is made of not just polyester, but mesh polyester fabric. This is a semi-permeable fabric that lets wind pass through it.
This proves helpful to the banner because it prevents it from blowing right over. You also find polyester pockets which secure the graphic to the fiberglass poles.
If you wonder what the distancing straps and touch fastener security straps are for, well they are used for keeping the banner upright and to provide a stable base.
How to make maximum use of pop-up A-frame banners
You can maximize your investment by making the best use of your banners. This is best achieved by investing in some form of sales copy that effectively captures, and keeps the reader interested.
· By creating an effective sales copy
You have to do this by capturing the prospective leads’ attention by creating effective sales copy that will intrigue and compel the reader to do something. It may not necessarily be dining at our restaurant. Even their asking about your timings, dishes and rates prove that you have created some interest, and connection with them.
This is best achieved by:
1. Coming up with a strong headline
As the headline is what most people read, and instigates them to read or ignore the body copy, you have to come up with a really interesting and compelling headline.
In fact, it’s your headline that helps your business garner attention from the most likely prospects. So look for a headline that gives them a reason to continue reading your copy content.
The best way to do this is by including numbers in the headline or by asking the reader a question. You can also use interest-triggering adjectives like essential, free and effortless along with unique rationale words like secrets, ideas, and tricks and trigger words like why, when and how in the title.
Don’t forget to give a brief description of your restaurant, and its specialties. You can perhaps mention why your existing customers love your food and dishes so much. If you specialize in some specter of the food market this is where you have an opportunity to mention it.
2. Including a call to action
Your pop-up A-frame banner will prove to be ineffective if it doesn’t garner the reader to make a call to action. So you have to aim at making it as interesting and effective at generating sales and inquiries as possible.
You could do this by perhaps providing your contact number and your contact details. You can also alternatively ask the reader to send an email, visit your website or speak to a representative for the next step.
3. By creating a professional –looking banner
It’s the perfect design and print that complements and accentuates your ideal marketing message. This is why you have to work at improving your banner’s restaurant presentation by:
· The help of high-resolution professional images
· Maintaining consistent brand images, colors, and fonts
· Maintaining a clear, simple and minimalistic layout
· Including your business’s logo at the banner top
· Making maximum use of colors by balancing a maximum of 2-3 colors
· Ensuring your copy will influence maximum prospective restaurant patrons
4. Using them at the right places
The right location also goes a long way at bringing patrons to your restaurant. It’s not enough to spend so much money and effort in producing a unique pop-up A-frame banner. They will not be of much use if you don’t know the right location to keep them.
Besides the entrance of your restaurant or somewhere in your locality, trade shows are another great place to use them.
· At a trade show
The actual intention of participating in a trade show is for each stall to garner the attention of passersby as quickly and effectively as possible. You have to ensure your signage is attractively colored and designed enough to stand out against the others.
There is no point in investing in other so-called trade show eye-catchers like multi-panel fabric pop-ups, retractable stands, ceiling-mount graphics, and other similar signs. Not only are they expensive, but they are also difficult to handle and deal with.
While they may be able to pique some interest from onlookers, what is the point of investing in these expensive flags that are difficult to set up when you can get the same effects from your cheaper and easier to use pop-up A-frame Banners?
Your faithful pop-up A-frame banner is more than enough to use at a trade show. As long as you get your colors and message right, having a few around your stall and using some as directional signs will let quite a few people know about your restaurant.
How to choose between differently shaped banners
If you are finding it difficult and confused about which sized banner to buy, well here is a little help. These collapsible pop-up banner signs generally come in 5 styles, where four are oval-shaped and one is rectangular shaped.
The oval versions are traditionally styled and make a better choice if you plan to do more of outdoor advertising. So if you plan to advertise about your restaurant golf tournaments, sports sidelines or car shows, this shaped banner is the right choice. It is left to you to decide on the size depending on your budget, and the amount of content you intend to print on them.
The rectangular tent-shaped banners are standard in shape but are not the favored option in these outdoor applications. They, on the contrary, offer another unique form of advertisement opportunity.
You can use them side by side to create a solid wall of advertisements without any gaps in between. In other words, they can be used as track or sports field sidelines.
However, vancke.com suggests that you repeat the same logo, slogan or message across these banners. They do not suggest trying to print a continuous image across the many banners.
You can alternatively create something like a mural effect on the banners. The other option is that instead of a continuous image; you could use a running phrase or alternating phrases and images.
Remember, you will be depending on your pop-up A-frame banner at triggering an intent and interest amongst prospective customers. This means you have to structure it so that it triggers maximum intent or inquiry requests about your restaurant.
The parts of your banner that are most likely to detract prospective customers from doing business are things like long paragraphs, wrong colors and images should be reviewed.
You have to avoid them and then eventually finalize the richer banner design that generates maximum leads and patrons to your restaurant. Make sure you buy your pop-up A-frame Banners from someone known and experienced like vancke.com.
They will also guide you into choosing the right colors and font that will look the best on their banners. If need be, you can also ask for tips and suggestions as to where you should place your banners, and look forward to the increased clients and business they bring for your restaurant.