Outdoor advertising can be a powerful tool for marketers to promote their products or service. Outdoor signs, billboards, and bus benches all have the potential to be effective at certain locations. Still, each location requires specific signage to make an impactful campaign that will last on a large scale long-term.
Feather flags are often used as part of this strategy. They have high visibility from both distances up close, making it easy to create custom designs with whatever message you want across many different mediums such as print ads, digital displays, etc.
In recent years feather flags have emerged as an effective way to deliver your message to the target audience. These are made of high-quality polyester fabric that is sturdy and durable. They are a common sight in the parking lots of malls, shops, or even at corporate events.
Feather flags are popular in outdoor advertising. They can attract more customers, inform people about an upcoming event, promote the products and services, etc.
The main aim of these feather flags is to serve as a promotional tool for all types of events like indoor promotions, tradeshow marketing, open house events, grand openings, concerts, festivals, sporting events, and a lot more.
This blog post will discuss using feather flags for customer acquisition and why they have emerged as an essential marketing tool!
Why is customer acquisition important for any business?
A customer is the most essential member of any business. Without a customer, every business would be an empty building with no one to use it.
Businesses tend to grow when the sales of their product go up, and sales go up only when they get more customers. The more the customers, the better the growth of a business!
So this leads us to focus on customer acquisition.
It is why it is important to acquire as many new customers as possible for your business. Customer Acquisition costs less than maintaining an existing client base and results in a much higher return on investment for any business.
How feather flag help with customer acquisition
Customers are the critical success factor for any business! And this is why you have to equip yourself with promotional tools that can help you reach out to the most customers.
Feather flags are effective in customer acquisition due to their ability to attract crowds. With feather flags by your side, which you can put on special events or occasions, you can attract people to your business.
The uniqueness of feather flags
It is the most innovative promotional tool used by businesses for many years to acquire new customers.
Feather banners help attract people to your location as the flag is visible from considerable distances and help notify people about your location.
It has the most incredible ability to get noticed among any other promotional tools, as it stands tall and erects with sky-pointing tips which onlookers from long distances can see.
You will not need to hire a person to hold the flag all day. Nor do you have to hire anyone to help you set it up.
Feather banners are easy to carry around wherever you want in their carrying bag. And they are easy to assemble on your own. All you have to do is assemble the cross pole, attach the flag to it using rope ties provided in the kit, and fix one ground spike to place your banner over.
And now you are all set to advertise your business!
Just one visit to a trade show or exhibition would answer how effective the feather flag is in gaining a lot of attention. You can also use it as an attraction tool for outdoor events and occasions where there is a need for a big crowd.
You can design the flag to leave a long-lasting impression in the minds of the onlookers.
How to Use feather flags for Customer acquisition?
The customer service that you offer plays a vital role in how customers perceive your business. You can boost revenue by making them feel welcome and valued, encouraging potential clients to come into the store or stop for fuel on their way home from work.
Let’s take a look at the top uses of feather flags that helps in accomplishing your business goals:
· Fair & Festivals
Feather flags are colorful, bold, and high-quality items. They make for the perfect marketing tools at festivals or fairs where you want to promote your brand or business with style! Use vibrantly colored fonts and designs to help the banner separate your stall from the many other stalls that all seem to look alike.
· At conventional marketing campaigns
Feather flags work best at conventional marketing campaigns where there are high crowd gatherings. They are easy to move around and install, even indoors. It’s all thanks to its indoor base which you just have to place on the spot you set up the banner.
And if you are worried about it toppling over, all you need to do is place a water or sandbag on the base for added weight and balance.
· Parties & Celebrations
Feather banners are also popularly used in parties and celebrations like weddings, private functions, etc. You can print something about the event, or the guest of honor’s name on it to create a novel look to the event. Depending on where you plan to set up your feather flag banner, you can decide if you will use a base suitable for indoor or outdoor use.
· Business & Corporate Events
You can also use feather flags wherever there is a trade show or business / corporate event. These events are an excellent opportunity for businesses to introduce themselves and their products/services.
Feather flags can effectively attract people at these events where they see your brand marquee on top of the stand. They help draw more attention than other standard signage options.
· Commercial Use
These flags are also a common marketing tool in commercial spaces like stores, restaurants, theatres, garages, etc. They are the perfect means of getting your message out about any special offers or sales that you’re running in-store.
· Gas Stations
Feather banners are also popular at gas stations where people drive by all day long. Since they are highly visible, feather flags are an effective way to grab the attention of potential customers who might be looking for fuel or passing by to grab a bite.
· Promotional Activities
Feather advertising flags are an excellent choice if you’re looking to promote some special activities. These playful and colorful fluttering banners will catch anyone’s attention because they’re so colorful and attractive!
The How-to’s of the Feather Flag Campaign
The first thing you need to do is identify what your goal is for the campaign.
What are you hoping to achieve?
Are you looking for brand recognition, lead generation, or customer acquisition?
You can even use feather flags and other signage forms to help guide them to your booth.
- Once you have identified what you want to achieve from the campaign, it’s time to design a creative design for your feather flags.
There are many flag manufacturers like vancke.com, which you can visit to create your custom feather flag banners. And the good news is that they also provide the relevant hi-res printing files if you want to use them on your website, social media channels, or other marketing channels.
- The next step is to choose the location where you want to set up your banner. You have multiple spots to select from like:
- Outside at a point of purchase location
- At an entrance
- In front of your store so that it’s visible from the street side.
Depending on the location you choose, you also need to figure out which flag base would be best suited for your campaign. You receive your banner with a choice of cross indoor bases and pointed ground stakes for outdoor use.
- The last step is simple – installing the flag and waiting! Keep measuring foot traffic volume throughout your campaign and make sure to track any leads, sales, or online activity.
Top reasons why feather flags are best as the outdoor marketing tools
Here are the top reasons for you to consider using feather flags for customer acquisition:
· High Visibility
These banners easily capture anyone’s attention because of their vibrant colors and unique shapes. They are especially useful when used in high-traffic areas like events or outdoor locations.
These flags are incredibly lightweight and portable for you to carry around wherever required. So, it doesn’t matter if it’s a beach or a trade show event; you can use them anytime, anywhere outside your business.
· Cheap to produce
Advertising flags don’t require too many design tools or skills such as logo designs, copywriting, or photographs. They are pre-made, so the only thing left is to choose the color combinations. You can always opt to customize your banners using your own designs or by having a designer craft something for you.
Banners are versatile in function, apt to use anywhere like at tradeshows, street festivals, corporate events, in front of stores, etc. All you have to do is print your logo and contact information on them so that interested potential customers can easily reach you.
· Easy to design
Since there is no need for any technical skills, anyone can easily create a custom feather flag!
· Fast Turnaround
As mentioned above, these banners take very little time to print and deliver. You will most of the time receive your order in just a few days.
· Year-round service
This type of outdoor signage is effective for use through the year, in summer, spring, winter, or fall. As long you avoid using them in extreme weather conditions like extreme heat or rain, the banners will serve you for a long time to come.
· Easy assembling
Unlike those huge billboards, feather flags are compact and easy to install. You don’t need any special tools, or additional pair of hands to set them up. You can install it all by yourself even if you don’t have prior knowledge of setting up banners!
· Durable and Versatile
Most flag manufacturers like vancke.com use the finest grade materials and latest printing technology available in the market to provide long-lasting flags.
You can this way reuse these flags whenever you want, and as many times you want, without worrying about losing their color or shape for a long time.
· Message customization
You can create customized feather flags for your business with any message or image that you want. They make an ideal choice to announce sales, promote products, drum up interest for a new service or product, offer detailed information about your company, announce special events, and do much more.
How to Measure Your Flag Size
If you’re wondering how to measure feather flags, then this is the answer. You need to measure the width of your flag for x-height or header height, followed by pole height. So it should be something like 12 ft x 3 ft + 9ft or 11 ft x 3 ft + 6 ft.
You can always ask the flag manufacturer for help with the banner’s exact dimensions. They are always ready to help you choose the best size feather flag for your outdoor marketing campaign.
Feather flags are more cost-effective than other outdoor advertising options. When you have a budget to promote your business, it is always better to choose feather flags as the first option over other forms of printed flyers and posters on the street.
Feather flags can also be used for customer acquisition if placed prominently outside your shop or store. Since people can see them from a long distance away, they will effectively attract traffic and potential customers for your products and services.
So if you are serious with your game about customer acquisition, then it’s time to consider investing in the friendly, long-lasting fluttering feather banners!