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Content elements design has a psychological impact; it influences our subconscious to perceive the brand’s message in a certain way. The font is one of the most crucial elements of any outdoor marketing product design, and this blog will discuss the best fonts for advertising flags.
Outdoor marketing with banners and flags has great potential to boost a brand’s outreach. But designing an outdoor marketing flag or banner is not as easy a job as it seems. To design a converting outdoor marketing flag or banner, marketing teams focus on tiny details like title & body typecases, and colors. Outdoor advertising flags color & typecase is as important as your business pitch line for marketing. There is a hidden meaning in every color & font that can impact your targeted audience in a particular way.
Typecase or font of text on your brand’s outdoor marketing flag matters; it will decide how a targeted audience will perceive your brand’s message. In a study, 75% of the consumers revealed that they used to judge businesses by looking at their web designs. It shows the significance of the content elements design, whether you’re designing a digital or traditional outdoor marketing campaign.
Best Fonts for Advertising flags
Fonts play a significant role in conveying an accurate message with a converting tone to the targeted audience. But how can we choose an ideal font for advertising flags from hundreds of font options?
Before jumping to the actual topic of best fonts for advertising flags, you may look at the basic types of fonts. Fonts are generally classified into four types, as listed below.
- Serif – It is a traditional font group used to write with a sophisticated, formal, practical, or reliable tone. This font group cab is best for advertising flags campaigns if your marketing goal is to win consumers’ trust. But it’s early to state the serif font group’s only best option; keep reading to find the best font option for particular business niches and marketing goals. Garamond, Times New Romans, and Georgia are a few examples of the Serif font group.
- Sans Serif (French means without serif) – It may seem similar to the serif font group, but characters do not have decorative strokes or lines at the end in this font group. Sans serif fonts convey a modern, universal, clean, and geometric feeling. Calibri, Arial, Helvetica, and Futura are some examples of sans serif fonts.
- Script – This font group mimics the brush or calligraphy pen handwriting. Script font characters end with a fluid stroke touch and give a handwriting feel. This font group is used to give viewers a classic but elegant & stylish feel. Alex Brush, Lobster, Pacifico, and Great Vibes are some examples of script fonts.
- Slab Serif – It is also known as the display font family. Slab serif characterizes thickness, stroke width, and stroke terminals design (round, angular, etc.) making it different from the serif font family. The slab serif font family conveys a friendly, bold, trendy, or contemporary feel. It is generally used for short writing like titles & logos because of its decorative feel.
Now that we have the basic knowledge regarding fundamental font families; it will make it easier to digest the conceptual understanding of the best fonts for advertising flags below. Let’s have a look at the enlisted best advertising fonts for titles,
1. Veteran Typewriter
The veteran typewriter is a stylish font with a call-to-action feeling; it is mostly used to write attention-grabbing titles. A veteran typewriter typecase can be your best choice for advertising flags’ titles if you want to trigger the potential audience’s emotions to shop.
2. Playfair Display
Playfair display name describes its best use case; its clean view makes it the perfect choice for outdoor advertising displays, including the advertising flags and banners. Playfair Display fonts let you present your brand message more sophisticatedly. And its clean view makes the title meaningful & readable for an audience of all ages. Go with a Playfair display font if your brand has a mature & sophisticated audience.
3. Luckiest Guy
Luckiest Guy font is an attention-grabber typecase, making it an incredible choice for the advertising flags titles. It gives a handwritten touch with a bold typeface, and it’s available only in uppercase letters. The luckiest guy font can draw viewers’ attention from far away and entice them to read the entire message.
4. Allura
Allura is a stylish font with a handwritten feel, making it an exceptional choice for luxury outdoor marketing. It would be great to try Allura titles if you want to market your brand’s products or services with a luxury feel. Allura font’s captivating view can take viewers to a dreamy utopian land.
5. Poiret One
Poiret One is a stylish font that gives viewers a geometric, innovative, and smart feeling. Poiret One can be the best choice for your advertising flag titles if you want to present your brand as a smart, competitive, and innovative company. Advertising flags with clean backgrounds and minimal color combinations make Poiret One view perfect.
6. Gill Sans
Gill Sans is an evergreen font; it gives both a classic & modern feel. Sophisticated bold writing with a clear view makes it easy to view & easy-to-readable from far distances. British Railway and Penguin books use this font to write titles. You must try this font for advertising flag titles to give a simple but elegant feel.
Best Fonts for Advertising Flags Body Texts
We have compiled a list of the best fonts for advertising flags body texts below,
1. Source Serif Pro
Give a try to Source Serif Pro for the longer body texts on advertising flags. Its elegant, clean, and easy-to-read view assists viewers in reading a little longer message without getting irritated. It will let you design a sophisticated advertising flag to boost the marketing campaign message in the best way.
2. Advent Pro
Advent Pro is an incredible font with the seven flavors as enlisted below,
- thin
- Light
- Extra Light
- Regular
- Medium
- Semi Bold
- Bold
Advent pro varying styles make it ideal for simple or decorative writing styles. You can pick any of its flavors to adjust to the brand’s voice and marketing goal. For instance, Advent pro’s extra light flavor can be the best addition to designing an advertising flag with modern & stylish touch. Similarly, its bold flavor can help you design a simple & sophisticated advertising flag.
3. Open Sans
Open Sans font has a traditional, simple, and clean writing view. It’s available nearly in all major languages, making it the most easily accessible font to write advertising flags’ body text with a simple but elegant touch. Open sans make the advertising flags sophisticated and easy to read from distances.
4. Rock Salt
Rock salt is another great font with a stylish, creative, and intelligent feel. You may try rock salt font for advertising flags’ body text if innovative approaches are one of the core pillars of your brand’s voice. It will convey your marketing message with the brand’s voice to target the potential audience. Rock salt is available only in uppercase & regular typeface, making it suitable for advertising flags’ body text in exceptional cases. Go with rock salt if your advertising flag has a smaller body text, as writing a longer message in an uppercase typeface will make the message unreadable.
5. Short Stack
Short Stack is similar to the Rock Salt, but it is available in both uppercase & lowercase typefaces. And it gives clean handwriting feel than a rock salt font stylish handwriting feel. You can use it to write medium to large-sized messages on advertising flags without losing their design magnificence.
7. Montserrat
A diverse range of 18 styles makes Montserrat one of the most versatile fonts for Advertising flags. From a thin typeface to an extra-bold style, you can find all the options with Montserrat. It makes it possible to write a long text and highlight its different parts while using a similar font. Montserrat’s versatility makes it the best font for advertising flag body text; it lets you find the best fit style to align the marketing message & brand voice.
Final Words | What are the Best Fonts for Advertising Flags?
Font styles have particular psychological impacts and can play a vital role in aligning the marketing messages with brands’ voices. The clever usage of fonts for advertising flags can simultaneously earn the brand reputation and boost conversion rates.
But, it’s not an easy task to design a converting advertising flag and pick the best font for it. Picking up an ideal font can be complicated for most marketers because of its unpaired significance when designing a converting advertising flag.
Go with a font that can align the brand’s voice with the marketing message and psychologically triggers the viewers’ emotions to perform a certain action. It would be better to take Vancke expert team’s help in designing a converting advertising flag with an ideal font style. Vancke expert teams’ marketing knowledge and years of advertising flag designing experience enable them to pick the best font for aligning the brands’ voice with the marketing message.
