Top 13 E-commerce Categories 2022
We all know how big and competitive the E-commerce industry has become, especially after Covid-19. However, an E-commerce store can’t drive to success without hunting the trending products at the right time. The trillion-dollar E-commerce industry is more challenging than it was a few years ago; with the increasing online shopping trends, we have seen a substantial surge in e-Shops. There are almost 12-to-24 million E-commerce stores globally, continuously growing with thousands of newly launched stores daily.
If you have planned to jump into the E-commerce industry, hunting the trending products at the right time can be your key to success. Your E-commerce store can’t succeed with traditional E-commerce strategies practiced by thousands and thousands of e-Stores without trending products. This blog will walk you through the top 13 trending E-commerce categories in 2022 that can pave the path to success for your e-commerce store.
Top 13 E-commerce Categories 2022
The E-commerce industry is booming, with more and more merchants looking to get into the market. With that in mind, we’ve compiled a list of the most trending products that will help you build your store this year and beyond!
1. Daily Essentials
Daily Essentials are the most essential products for daily use. It is a highly competitive category with high volume and low price points, which makes it an attractive option for online retailers. The industry saw tremendous growth in 2018 due to increased awareness among consumers about their personal health and wellness needs, as well as an increase in online shopping trends like omnichannel shopping that allow consumers to get their goods delivered directly to their homes via delivery services like Amazon Prime Now or Walmart Shipping Service (directly from Walmart).
In 2019, Daily Essentials saw an increase in unit sales by 9%, but its profitability suffered due to this rapid expansion: its gross margin declined from 2% in 2017 (when it had just launched) to 1% this year because of higher expenses associated with manufacturing more than doubling over the last two years—from $15 million at launch through $32 million today—as well as rising shipping costs since then too
2. Electronics & Accessories
Electronics and accessories are a popular E-commerce category in 2022. The consumer electronics industry is growing and will be one of the fastest-growing industries in 2022. Electronics are also considered impulse buys, making them perfect for any online store aiming to generate more sales. It can be done through digital marketing campaigns that promote their products as unique & attractive deals. Moreover, electronics tend to sell best when consumers have easy access to returns if they don’t like what they purchased.
3. Clothing Accessories
If you’re looking for a way to make your store stand out from the crowd, then clothing accessories can be a perfect choice to start. This category includes everything from clothing accessories, such as scarves and belts. While many people think of these categories as similar in nature, there are plenty of differences between them that can help you differentiate your product offering from competitors’ offerings.
The variety of collections and affordable prices make Clothing accessories a hot niche to get in for e-stores. People in Europe, the USA, and first-world countries tend to buy clothing accessories frequently; you can consider this hot niche in 2022 for making success in your E-commerce journey.
4. Home & Kitchen
Home & Kitchen is the most popular category for businesses to start in e-commerce. This category includes items like:
- Cookware (pots, pans, bakeware)
- Dining room furnishings (tablecloths, napkins)
- Home decor (pillows, throws)
Home and Kitchen products are also a great way to start with E-commerce because they’re already popular with customers who want more than just one product from your store.
5. Health & Beauty
Healthcare and beauty products are the most trending products in E-commerce. The demand for health-oriented products is rising as consumers look to improve their quality of life with simple solutions.
In 2022, health and beauty products e-sales are estimated to reach USD 836.5 billion, with an expected forecast of USD 3555 billion by 2027. These incredible stats make health & beauty one of the hottest E-commerce categories in 2022.
6. Beauty & Personal Care
Beauty and personal care products should be on top of the list if you plan to start an E-commerce store in 2022. It is a vast industry of USD 534.00bn with an expected growth rate of 5.86% between 2022-to-2026. In 2021, the personal care retail E-commerce industry generated a mind-boggling revenue of USD 54 billion alone in the USA; that was 11% of total retail e-sales that year in the USA.
The most trending category of products in E-commerce has always been apparel. As a result, it is also one of the largest markets for online stores: Apparel sales are expected to reach $1 trillion by 2022 and will remain one of the fastest-growing industries over the next decade.
The apparel industry comprises thousands of small businesses that sell clothing directly to customers through websites or retail stores (like Walmart). It includes everything from sports gear like helmets and gloves to jeans, shirts, and sweaters; however, there are many different types within this category, including activewear (sports underwear/shorts), footwear (sneakers), outerwear (coats/jackets), swimsuits & cover-ups, etc.
8. Bags & Luggage
Bags and luggage are in demand. Depending on the product style and targeted audience, they’re popular gifts, fashion items, and necessities. If you want your brand to stand out from the crowd, then bags and luggage could be just what you need!
The next big thing in E-commerce is bags, not just for women. While women’s fashion remains popular on social media sites like Pinterest or Instagram (and at Nordstrom), men’s accessories also have seen an uptick over the last few years (especially since Prime Minister of Canada Justin Trudeau took office). The great news is that many different types of products are available online today that can help e-retailers meet this demand: wallets; backpacks; suitcases; briefcases, and the list goes on!
Shoe E-commerce is a profitable business to be in. Shoe sales are expected to grow at an annual rate of 6.9% over the next five years, according to eMarketer. The most popular brands of shoes are Nike, Adidas, and Puma.
Shoes also make great gifts because they are easy to ship (if shipped through Amazon or other online retailers) and don’t require customs charges like other types of merchandise when you ship internationally.
10. Watches and Accessories
Watches and accessories are a great way to make a statement, whether it’s a watch that tells the time or has some extra bells and whistles. Watches are timeless pieces worn with any outfit, making them great gifts for loved ones. They’re also versatile enough to allow you to show off personal style in various ways—and they come in all sorts of different types! Because they’re so popular today, there’s no shortage of options available when it comes time to buy one.
Watches will always remain a hot cake for e-businesses; you can consider this product to start your e-journey, whether in 2022 or 2030. What you need are a perfect web design and a unique marketing strategy.
11. Jewelry and Cosmetics
Jewelry and accessories have been a significant part of E-commerce since the birth of e-businesses. Jewelry is one of the most popular categories in terms of product count and dollar sales. Semi-precious stones like diamonds, emeralds, and rubies are expensive because people want them, so if you can get your hands on some rare gems (or even imitation ones), it will be worth it to start selling them through an E-commerce platform like Shopify!
Makeup is another hot trend among millennial shoppers who want to look good at work or play but don’t want to pay $20+ per item at Sephora or Macys just because they have “good taste.” There are plenty of affordable brands out there that offer affordable options for everyday use—and often come with free shipping too! Considering jewelry and beauty products can be a great way to start your e-Commerce journey.
12. Furniture & Decor
Furniture and decor are always in high demand. Homeowners will continue to replace old, outdated, or damaged pieces of furniture with new ones that fit their style and budget. There are many different types of furniture available today—from modern to vintage pieces—and all of them have their own unique features, which can make them perfect for any room in your home. Furniture is also an easy way to add value to people’s property by renting it out through Airbnb or VRBO (a website that allows people from around the world to access their vacation homes).
The global furniture E-commerce industry has generated USD 27.74 billion, with a forecast of reaching USD 41 billion by 2030. These incredible facts and stats enlighten the growing significance of the furniture E-commerce industry; stepping into the furniture e-businesses can be a great way to start your E-commerce journey in 2022.
13. Sports nutrition
Sports nutrition is a vast market, with an estimated $40 billion in sales by 2022. The growth of this industry has been driven by millennials and people who want to stay healthy and fit while being competitive in sports.
In terms of E-commerce merchants, there are many options for selling products related to sports nutrition. From protein powders and supplements (which can be used before, during, or after exercise) to fitness equipment like treadmills or bikes that help burn calories more efficiently than walking alone—there’s something for everyone!
In summary, many trends are emerging in E-commerce as we move into 2022. The most popular of these trends will determine how successful your store will be and whether it will remain a profitable venture for years to come!
Picking up the right product at the right time is one thing to do to lay the foundation of a successful E-commerce store. Marketing a product is another challenging task to stay on top in this highly saturated and competitive industry. E-commerce chains like Amazon and eBay are spending millions of dollars on marketing; you can’t grab enough sales with traditional digital marketing tactics with a thousand-dollar budget anymore.
You may have to adopt a conventional flags and banners marketing strategy for your e-store branding in targeted areas along with the digital presence. Combining digital marketing with traditional marketing can be a great way to lay the foundation of a million-dollar e-store.