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It’s 2022, The era of digitalization. Businesses are getting digitalized; digital marketing is in trend. But outdoor marketing strategies are still in use with their superb ROI statistics. From the Advertising flags filled roads to mega-sized billboards, outdoor marketing models still dominates the marketing world. These tried, tested, and result-oriented outdoor marketing strategies still have a lot of potentials. This blog will dive into the marketing world to discuss the top 10 outdoor marketing types with the extreme potential to boost your business.

Outdoor Marketing or Out-of-home (OOH) marketing refers to the marketing campaigns run at particular locations (markets or roads) to capture the potential customers’ attention.

Top 10 Outdoor Marketing Types

Outdoor marketing is one of the oldest marketing models with result-oriented history. Outdoor marketing is not dead; it is still one of the best marketing models with incredible return-on-investment statistics. In 2017 Out-of-home Advertising Association of America (OAAA) stated OOH advertising as the best advertising model, with a record 497% ROI in a press release. Another 2017 report shows that 68% of people make their purchasing decisions while traveling in cars. These statics enlightens the significance of outdoor marketing in the modern era; we have compiled a list of the top 10 outdoor marketing types to let you pick the best one for your business.

1.     Billboards

Billboards are the first thing that comes to our minds while thinking about outdoor marketing types. 71% of Americans look at the billboards while driving; that’s a massive number, making billboard marketing one of the best OOH marketing models in 2022. Let’s have a look at different types of billboard marketing.

Top 10 Types of Outdoor Advertising

• Static Billboards

Static billboards advertise the brand messages or products on streets or roadsides of busy marketplaces and highways. Static billboards are considered an integral part of multinational companies marketing funnels. They have the potential to convey brand messages to millions of people passing by the billboard in a short time frame.

• Mobile Billboards

Mobile billboards are installed on moveable vehicles (buses, trucks, etc.), making them more lucrative than static billboards. You can install your business billboards on a bus or truck passing by a busy market or any concert hosting area. It will convey your brand message to hundreds of thousands of people within a few days.

• Digital Billboards 

How can you forget digital billboards in this digital era? Digital billboards offer extra benefits by enabling brands to feature their video campaigns in busy market streets and other public places. They are pretty expensive than static billboards, but their incredible results justify the higher cost.

Top 10 Types of Outdoor Advertising

• Interactive Billboards

Interactive billboards are engaging promotional campaigns that need audience participation. Companies nowadays use creative marketing ideas to run interactive billboard marketing campaigns. Some general interactive billboard campaigning strategies are listed below,

• • Scanning a QR code from a billboard to decipher the hidden message
  • Change the body position to look at the actual advertising message of the brand.
  • Engage with interactive billboards to win rewards

2.     Advertising Flags

Billboards are not the only outdoor marketing solution; advertising flags are another OOH advertising model with effective results. Advertising flags have a much lower cost than billboards but offer incredible results. You can install your brands’ outdoor flags & banners at markets, roadsides, and public places to capture the audience’s attention at a much lower cost. Advertising flags and banners could be your best choice whether you’re looking for an option to run a location-based marketing campaign or an advertising option for small moveable businesses like a food truck.

Let’s have a look at primarily used advertising flags and banners,

• Feather Flags – These Feather-shaped flags are pretty popular and effective for outdoor marketing campaigns. Their attractive shape grabs passerby’s attention from far away. And their curvy design makes them best for outdoor marketing campaigns in windy areas.
• Teardrop Flags – These teardrop-shaped flags with ultra-curvy upper & lower corners can resist highly windy seasons. Teardrop flags can be the most effective & economic outdoor advertising tool for highly windy places.
• Pop-up Frame Banner – Pop-up frame banner comes in various shapes (student bag-shaped, elliptical, and round shapes). A pop-up frame banner can be your first choice if you plan to advertise your brand at a college sports Gala or an outdoor business event.

Advertising flags & banners’ shape, size, and design can impact the results of your OOH marketing campaign. Your brand needs to focus on customized design, shape, and size of advertising flags & banners to make an outdoor marketing campaign successful. Vancke experts can help you design converting advertising flags for your brands’ exceptional & creative marketing campaigns.

3.     Transit Advertising

Transit advertising is another popular outdoor advertising mode, especially for metropolitan cities. The transit advertising method refers to publishing advertising stuff on transportation modes like buses & cabs and at the transportation platforms. Transit advertising has vast potential to convey brands’ messages to maximum people in minimal time. People frequently travel to markets, offices, and homes in cities and get exposed to transit advertisements.

You can also run the transit advertising inside the public transport (buses & trains). It’s nearly impossible for passengers to ignore an ad published on the train or other public transport modes. It will ultimately convey your message to hundreds of thousands of people every day.

Top 10 Types of Outdoor Advertising

4.     Retail Advertising Mode

Retail advertising is an effective marketing tool; it refers to the traditional & digital advertising banners & flags displayed at a retail shop, expo center, or shopping mall. People come to retail shops with a mind to do some shopping; creative retail advertising can convert the audience for your business.

5.     Advertising Posters

Posters are printed advertising materials in varying sizes & shapes. Advertising posters let your brands communicate with their potential audience. You can send your brand’s customized posters with individualized messages to potential customers by posting or distributing innovatively designed posters in a public place.

6.     Advertising Bench

You can print your business message on benches in public places; people will get attracted to the brand’s message while looking for a place to sit for a while. Advertising benches can be an effective marketing tool for outdoor & shopping mall campaigns.

7.     Lamp Post Advertising

Digital billboard advertising is not the only option for night outdoor marketing campaigns. The lamp post is an economical outdoor advertising option at night time. Light is showered on the posters to make these lamp post banners attractive & visible to passersby people at night.

Top 10 Types of Outdoor Advertising

8.     Point of Sale Advertising

Point of sale advertising lures the audience by featuring the advertising material at or near the cashier counter. Most viewers will make a last-minute purchase after looking at the point-of-sale advertisements. Point of sale advertising can be the best advertising model for consumable & cheaper products.

9.     Wallscapes Advertising

Wallscapes refer to the advertising material painted on a wall or attached to a building. Wallscapes advertising allows brands to advertise their products in highly populated areas & metropolitan cities.

Companies use this unique advertising model to place their ads on high-profile buildings, construction sites, parking garages, and walls in front of parks. In addition, these wallscapes beautify the urban area’s exterior look and positively influence the consumers.

Wallscapes’ customized shapes, size, and design make them an exceptional marketing tool with more capability to attract passersby people’s attention than other OOH advertising models.

It may be a little costlier than other outdoor marketing tools, but its incredible benefits justify the cost. People love innovatively designed wallscapes and share their pics on social media. It will ultimately boost the brand reach and earn a loyal consumer base.

Top 10 Types of Outdoor Advertising

10. Wild Posting

Wild posting is an economical, attractive, and converting outdoor marketing model. Wild posting refers to pasting numerous advertising posters on streets or aggressively installing many advertising flags or banners on roadsides.

You can reach the potential audience at a massive level with wild posting shop fronts, signposts, street poles, construction sites, bridges, underpasses, heavy traffic areas, public places, and busy streets.

Wildposting advertisements add colors to the cities’ grey areas and attract people’s attention to the brands’ message.

Out-of-home advertising association of America refuses to accept the wild posting as a legitimate outdoor advertising model to date because of its guerilla impact and concerns over pasting posters without concern of the building owners. Regardless of these issues, wild posting or flyposting is a popular outdoor marketing tool worldwide, including in the USA and Europe.

The low cost of wild posting is another reason behind its popularity; you can convey your business voice to the potential audience at a massive level and at a lower cost than billboards or other OOH advertising models.

Final Words | Top 10 Types of Outdoor Advertising

Outdoor marketing refers to the advertisements run at public places, markets, streets, roadsides, and particular locations out of home. OOH marketing is the most traditional marketing mode and is considered part of effective marketing funnels. In 2021, Outdoor marketing spending reached 34 billion USD worldwide. It illustrates the significance of outdoor marketing in this modern era.

This blog has discussed the top ten outdoor marketing types currently in trend with higher ROI statistics. You may go through the above-discussed outdoor marketing types to pick the best one for your brand’s marketing funnel.

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Talk about your business to advertise & promote your products & services. A continuous & evolving marketing strategy is the key to success, whether you’re running a well-established business or planning to start a new one irrespective of the business size.

Small businesses mostly have a tight budget, so it can be challenging for small businesses to design a highly converting marketing strategy. This blog will explain plenty of ways for small businesses to market their products & services exceptionally without spending much.

As small business owners & managers, you may not get sufficient time to research and identify low-cost marketing ideas because of the heavy workloads. So, we’ve taken care of you to explain a few of the most Low-Cost Eye-Catching Advertising ideas.

Low-Cost Eye-Catching Advertising Ideas

Low-Cost Eye-Catching Advertising ideas

You don’t need heavy marketing budgets but a smartly designed advertising campaign to promote a small business. We’ve got plenty of low-cost advertising ideas to boost conversion rates irrespective of your business size.

This blog will cover a few advertising ideas ranging from digital to traditional marketing tactics,

Create a free Google My Business Account

Google Business profile has become the most interactive free advertising tool, particularly for local businesses. Its free listing allows your business to show up on Google Maps, the local section of Google searches, and the right-side knowledge panel for brand searches.

But for your business profile to show up higher on Google Maps or local results, you need to optimize your business profile. If you want to optimize your profile, you must own a Google Business account.

Post and engage on social media

Increasing social media engagement & building an online community is a free way to grow your business. Social media enables you to interact with your targeted audience and express your brands’ voice. Create your business account on prominent social media platforms like Facebook, Instagram, YouTube, LinkedIn, Twitter, YouTube, etc. It would be best to get a little time to signup these digital media accounts and enjoy low-cost eye-catching advertising.

Low-Cost Eye-Catching Advertising Ideas

Tag People (and brands) on social media

Tagging your loyal customers, brands, or even competing companies can help you grow your business and increase organic traffic for your businesses & brands. It will boost your follower and ultimately grab potential clients’ attention. Create engaging content regularly to encourage your followers to tag your social media & handle brands in their posts on different social media platforms.

You can also tag your happy customers in your posts, exposing your products to their network (if you have their permission).

Use Hashtags

Hashtags embedded social media posting is another free & result-oriented marketing tactic. Hashtag embedded posts on Twitter, Facebook, LinkedIn, Instagram, and TikTok can help you incorporate your brand voice in most discussing topics of a point in time.

Trending hashtags can speedily build your brands’ identity. More specific hashtags like short or long-tail keywords are also good when providing resources and advice. How can you forget location-based hashtags if you have a local business? Search engines & social media platforms rely on location-based keywords to show a brand’s post in a specific location.

Low-Cost Eye-Catching Advertising Ideas

Use LinkedIn Wisely

LinkedIn is a social media platform that is often used for business marketing. Don’t just add a few network connections and sign out. You may add multiple network connections to reach a lot of users and market your business effectively. Share your blogs posts & offers, join and contribute with other forums and share quality content.

Local SEO is free, but it can take some time, so start from now and keep working, and over time, you’ll get huge benefits.

• Add location-based keywords to your main website pages’ title, headings, and body content.
• Publish pages or blogs specifically in the neighborhood you served.
• Get listed in online directories and provide the correct information across the platforms.

A smartly designed email marketing strategy

Email Marketing helps to attract new clients & engage with existing clients. It helps you maintain a great relationship with your existing customers by updating them about the new products & offers. Email Marketing is a great marketing tactic with return-on-investment statistics.

You may follow the enlisted ideas before initiating the email marketing campaign,

• Write a creative & short pitch line in your marketing email subject line.
• Use converting tone to make your offer attractive for readers.
• You must track your performance and run A/B tests to see what copies and offers resonate with your list.
• Start your promotional email campaigns with a free marketing service like MailChimp.

Apply for Business Awards

Winning digital viewers’ trust is the most complicated part of any company’s digital marketing campaign. Most companies have business awards that you can win by your credibility, providing you with an online badge you can place on your website. Badges like these can increase credibility and boost conversion rates. Let’s check some experts’ tips to market an award and make the most of it.

If there are no awards for your industry, then host it on your own! You’ll get attention from other business industries and who want to apply for your awards.

Advertising for your company can bring awareness, attract customers, and build your brands. But it requires a lot of creativity, thinking, and budget to design a highly converting advertising campaign in this business-competitive era.

Low-Cost Eye-Catching Advertising Ideas

Advertising Flags

It’s not easy for smaller businesses to compete with global companies’ marketing campaigns on digital media. Small & local businesses need traditional marketing campaigns to make their place in the market.

Traditional marketing campaigns are a way cost-effective & higher return on investment statistics, especially for local markets targeting. You may go with traditional marketing approaches like flags marketing, business cards, words of mouth, and outdoor marketing activities to meet the challenges of a lower advertising budget.

Advertising Flags can help you build a low-cost marketing strategy by keeping your marketing budget & other scenarios in mind.

Advertising flags are the perfect way to market your brand locally. We have enlisted some of the most used advertising flags for indoor & outdoor marketing; you may go through this listing to pick the best one for your brand,

Feather Flags | Low-Cost Eye-Catching Advertising

Feather flags‘ attractive shape grabs people’s attention from far away. Get a customized feather flag for your business for branding or promotional offers. Its higher return on investment statistics makes it the best low-cost outdoor advertising tactic.

Feather flags are an inexpensive advertising tool used mainly by small businesses, car washes, food trucks, financial services offices, legal services offices, outdoor sales events, etc.

Feather flags come in the following three styles to meet the needs of varying indoor & outdoor marketing needs,

• Feather flags with cross base
• Feather flags with inground spikes
• Feather flags with a wheelbase

Feather flags design (colors & font choice) matters to capture the passing by visitors & potential clients’ attention. Experts suggest having a feather flag with a light-colored background & bright-colored words can be helpful to grab peoples’ attention from far away.

Teardrop Flags | Low-Cost Eye-Catching Advertising

Its teardrop shape makes it the best outdoor advertising product for windy weather areas. Teardrop flags‘ curvy design allows it resists the gusty weather. Its artistic shape attracts passing by people.

We will suggest you go with teardrops flags if your company has an established reputation. Teardrop flags have a smaller area because of their curvy design; it does not allow you to write too much on them. Ideally, you can print a pitch line & company logo on teardrop flags.

You can use teardrop flags as a welcoming banner at your business location or as an outdoor marketing tool. Teardrop flags come in the following three styles to meet the needs of varying outdoor marketing strategies,

•  Teardrop Flags with Cross Base
• Teardrop flags with a wheelbase
• Teardrop flags with inground spike

Pop up a frame banner | Low-Cost Eye-Catching Advertising

Pop up a frame banner is the best marketing tool for indoor & outdoor business events. Its artistic shape makes a business stall fabulous and effectively conveys the brand voice.

After attending a business expo, you can also smartly place these pop-up frame banners at your shop or office. You can order student bag-shaped, elliptical, or round pop frame banners for cost-effective & unique indoor & outdoor marketing.

Final Words | Low-Cost Eye-Catching Advertising

We have discussed the digital & traditional low-cost eye-catching advertising ideas. Digital advertising feels easy to manage if you have the technical knowledge and can be helpful to design a long-term marketing strategy. But it can take time to create results, especially when you go with free digital marketing tactics. You may need heavy marketing budgets for quick results if you go with digital advertising.

In contrast, advertising flags are cost-effective & attractive advertising tools that can help local & small businesses to create highly converted marketing campaigns with the lowest spending. Whether you’re a smaller business or part of a multinational chain, advertising flags can be the best marketing product if you want to target a specific local market.

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In this competitive business era, marketing plays a vital role in building a loyal customer base for any brand. From product awareness to sales growth, marketing is the only way to survive & thrive for any company in this competitive business world. But the way you launch a marketing campaign matters to determine its success rate. After the technological advancements, marketers have plenty of digital marketing options to connect with a wide range of audiences. Digital marketing is significant & helps in the exposure of any business, but ignoring traditional marketing can be a regretful strategy for any company. This blog will explain the unmatched benefits of traditional marketing over digital marketing.

The Benefits of Traditional Marketing

Traditional marketing is essential to build a loyal customer base & for the consistent growth of any business. Let’s dive deep into the marketing world to get the importance & benefits of traditional marketing,

Do businesses still need traditional marketing?

‘Do businesses still need traditional marketing?’ New babies to the marketing world generally ask such questions. Look, you can’t abandon traditional marketing on the cost of digital marketing if you want to taste the success. Traditional marketing includes offline marketing strategies like Television, Radio, Print, Flags, Billboards, etc. How can you ignore such important marketing tactics while Traditional marketing still has higher ROI (Return on investment) for most companies?

The benefits of Traditional Marketing over Digital Marketing

You may look at a few mega digital companies like Amazon & Netflix’s marketing strategies. Both are purely digital companies but invest a large portion of their marketing budget in traditional marketing. Do you know why? Because it’s natural, most people find themselves connected to the physical world rather than digital space. US-based research shows that 56% of people find print ads more reliable.

Abandoning traditional marketing can indirectly abandon 56% of your targeted market.

Now, when traditional marketing importance is crystal clear in this digital era, let’s have a look at key benefits of traditional marketing,

Interpersonal Interaction

Indirect marketing tactics let you interact with your audience individually. Indirect marketing strategies like door-to-door campaigns or custom flags left an everlasting impression on people. Let’s adopt an indirect marketing strategy to build a trustworthy relationship with your targeted market.

Be a part of communities

In this bustling era, people look for someone whom they can trust. The local TV, radio, print, billboards, mails, or flags marketing let your company attach with local communities. It earns the special place for your company in a targeted local community & ultimately achieves higher growth & loyal users. A well-planned & consistent indirect marketing campaign can turn a product into a cultural part for targeted communities.

Best Awareness Tactic

Digital marketing is a new way for launching awareness campaigns & it lets us reach a specific targeted audience. It’s good to go with digital ads for running an awareness campaign, but you can’t abandon traditional marketing. Traditional marketing strategies are still the best way to launch an awareness campaign.

What services or products does your company offer? Say as louder as you can. Everyone must listen & remember your brand name & key services/products. That’s the fundamental goal of any awareness campaign. And indirect marketing is a tested tactic with higher ROI to launch a successful awareness campaign.

Best for old folks

Two decades ago, there was neither internet nor the concept of e-businesses. Indirect marketing was the only way for marketing at that time. There are still millions of people; who don’t know how to use the internet or don’t feel comfy with digital campaigns. When they get a flyer, look at a custom flag, newspaper, TV, or listen to a radio, they know it’s an advertisement & listen to it. You might say such people are old folks, but they are huge in number & potential buyers with higher purchasing powers. Traditional marketing lets you target such groups who feel comfy with physical marketing.

Marketing | Subconscious Clicking Game

Marketing is a way to feed your message to the subconscious of the targeted audience. If your campaign successfully clicks the ‘audience subconscious.’ Then you can gain a substantial rise in conversions & loyal client base.

Indirect marketing psychologically impacts humans’ subconscious. When we look at a billboard or advertising flag while driving, we read the message unconsciously. And our mind clicks the advertisement message & asks to try when we’re out to do shopping for similar products.

The benefits of Traditional Marketing over Digital Marketing

While digital ads disturb most people, they look at the time to click ‘skip ad’ rather than looking at the advertisement. Because digital ads appear when we’re curiously reading a blog or watching a video.

Get noticed by a new audience

Colorful billboards & flags with catchy pitch lines get noticed by the people. It creates buzz around the city. Everyone talks about the specific brand message. Traditional marketing, including billboards, flags, newspaper ads, and radio messages, can target a vast audience instead of a narrow group audience.

The benefits of Traditional Marketing over Digital Marketing

For now, digital marketing is a way behind traditional marketing campaigns in targeting a vast audience.

Reliability

Reliability matters, and it’s nearly impossible for newly launched brands to gain people’s trust via solely digital campaigns. We, humans, are listing to radios & watching TV for generations. The messages we get from TV or newspaper feel 100% reliable compared to digital ads.

People are still struggling to align with the digital world, and fake news & phishing trends further damage people’s trust in digital information. Traditional marketing is the only way to gain people’s confidence, especially for newly launched companies.

Direct Mail

An English writer Edward Bulwer-Lytton, well said,

“a pen is mightier than a sword.” Writing is one of the oldest & effective tools to share thoughts. Writing direct mail can boost your company conversion rates compared to e-mails.

A study suggests that companies get $2,095 sales for every $167 spent on direct mail marketing. Those are exceptional ROI statistics for any marketing strategy and unravel the benefits of traditional marketing.

Direct mail enables a company to build a personal relationship with clients individually. And personal relationship building is a tested way to earn loyal clients for the companies.

Higher ROI Statistics

Everything is getting digitalized nowadays, then why do you still find traditional marketing knocking on your door? From Amazon to Netflix, most digital giants spend millions of dollars on traditional marketing campaigns. The question is why, why do such companies need to launch traditional marketing campaigns?

No wonder the answer is simple & straightforward – higher ROI statistics. Traditional marketing like print, TV, billboards, flags and flyers have a tested & proven track record for bringing results. That keeps traditional marketing alive & even a step ahead of digital marketing.

Marketing Budget

The marketing budget is one of the founding pillars for any marketing campaign, and it matters, especially for the smaller companies.

Who are you? Let’s suppose you’re a newly launched makeup company. Do you have enough marketing budget to compete with Salena Gomez Rare Beauty? Are you planning digital marketing campaigns? You can’t even do 10% of what Her brand is doing with the large marketing budget. But traditional marketing can help you compete with ‘Rare Beauty’ & other giant beauty chains in particular markets with a smaller budget.

The benefits of Traditional Marketing over Digital Marketing

When you launch a digital marketing campaign for any product, most viewers also find the already established companies’ campaigns & prefer to go with them. It causes lower ROI for newer companies’ digital companies.

In comparison, traditional marketing strategies let your brand voice reach a vast audience. And you can feed your brand messages in the absence of your competitors via traditional marketing. That can bring higher conversion rates for your company.

Traditional Marketing is Cost-Effective

Whether it is a multi-billion company or a smaller company with few thousand dollars revenue planning to spend the marketing budget wisely is a vital & essential tool for success.

You have to look at ROI statistics & the size of your company advertisement budgets to plan awareness or conversion campaigns.

With the smaller marketing budget, it is wise to choose the traditional marketing approach, as it lets you reach a larger audience with higher conversion rates compared to digital marketing.

Digital media campaigns are costly when we look at ROI statistics. We need content (blogs, images, videos, sales pitches) regularly to feed the digital space. However, the cost of promotion is another headache. And, it becomes worse when you find your well-established competitor’s campaigns targeting the same audience at a similar time. It causes the audience to go with well-known brand products rather than a newly launched brand and ultimately decreases the ROI.

Final Words

Digital marketing is getting popular with each passing day, but it should not be a reason to abandon traditional marketing. We have discussed the significant benefits of traditional marketing that show how it is still effective to boost businesses growth.

You need to come up with creative design ideas & catchy sales pitches that connect your audience. Billboards & custom-designed flags could be a cost-effective traditional marketing strategy with higher ROI & conversions. In case your company has a reasonable marketing budget. Then you may try both digital & traditional marketing strategies.

Top Ten Reasons to Use Feather Flags To Advertise At Your Golf Event

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Golf is an exciting sport to watch through the many golf events organized worldwide due to the widespread popularity of golf.

The sport’s origin is difficult to establish, although it has its roots in the Netherlands and then progressed to Scotland.

From its obscure antiquity, Golf attained worldwide popularity quickly. At present, there are several golf events organized around the globe every year.

As the organizers plan for such kinds of sports events, they look forward to a larger gathering. This is where the role of feather flags comes into play.

These sports events are made famous by promoting them using feather flags. Since the organizers aim for maximum gathering, the need for advertisement is huge.

Feather flags are an effective means of promotion of such events.

What are feather flags?

Feather flags are an effective means of advertisement as far as small businesses are concerned. It is because of their ability to attract the attention of more people. Whether a business promotion or a sports event, feather flags find their utility in all marketing strategies.

Feather flags derive their name due to their feather-like appearance; they, however, are not stuffed with feathers. They may range from 10ft to 20 ft. Most businesses, however, prefer a length of approx 13 ft to promote their services or products.

Historical background of feather flags

The concept of the feather flag is not new in the business world. Small and large businesses have been using the feather flags since the 1970s. Though it is an uncommon word, unlike the usual ‘yard sign’ or ‘custom banner,’ the flags are extensively used by business or event organizers to promote their brand or attract maximum gathering.

However, in the 1990s, despite the growing popularity of the internet, feather flags still became an effective means of marketing small businesses. The increasing use of the internet helped expand feather flags by making them cheaply available.

It became more convenient for organizers to order the flags online instead of depending only on local and expensive flag makers. With plenty of design tools available online, customization of feather flags has become easy, and they have been growing ever since.

Feather flags have been the traditional means of advertisement because they are non-digital and present before the internet era. It makes them the most effective marketing tool. So, if you are organizing any sports event, these feather banners are worth trying.

Purpose of feather flags

The purpose of using feather flags is effective marketing. All businesses, whether large or small, use this traditional method of advertisement. These flags do wonders when it comes to branding, promoting services and products, or garnering the attention of a large crowd for an event like sports.

The feather flags serve the purpose of promoting the brand logo. You can not use them to communicate long messages.

Top Ten Reasons to Use Feather Flags To Advertise At Your Golf Event

Effective ways of marketing about your golf event using feather flags

1. Selecting the right colors and combinations

Color is an important feature to keep in mind before you start your marketing campaign. Selecting the right colors for your feather flag will make the advertisement more effective.

Brighter colors have a greater possibility to get to a larger audience. However, opting for too bright colors can adversely affect the purpose of the flags. It will make the flags lose their professional look.

Evaluate the target audience and choose the colors accordingly.

Colors have an impactful influence on the banners. Therefore, the right choice of colors and correct color combination can be a turning point for the success of your marketing strategy.

While designing banners, make sure to use a color combination that is appealing to the customers. Perfect colors are persuasive and can set your mood right. You can use contrasts to make the flags attractive.

You can use the same colors for the golf event’s branding to maintain uniformity and appeal. This way, people who see the banners are most likely to remember the event.

2. Deciding location

Locating the feather flags at the correct place is the crucial aspect of any marketing strategy. Try to place the flag at locations with maximum visibility for both the business campaign and event organization.

Suppose you are organizing a golf event. You need the maximum number of people to reach there. It can only happen through the correct marketing strategy, at the proper place. Place the feather flags at places that attract the highest traffic, where you expect most of your spectators to see them. It could be at the local golf curse, community center, or shopping centers.

If you want your feather flag to stand out, focus on its placement. Placing the feather at the right place will help you gather a large crowd.

Avoid setting the flags at places with a hindrance in their visibility, like near trees or power lines. Furthermore, try placing them at places where not many things are present in the vicinity. It will enhance their visibility.

Additionally, at busy places, place the feather banners in different locations. This way, flags become visible to more and more target audiences.

3. Events selection

Feather flags are effective when you use them only for a specific event rather than the whole year. So businesses should use these sail flags to promote their services and products only if they notice increased traffic due to the flags.

Events like sports can also use the flags to attract more crowds to the event. The banners work as a catalyst in garnering people’s attention towards an event.

Since the message conveyed by the flags is clear, it generates interest among the locals to go to the event.

4. Effective message

If you use one flag to attract people and convey your message, focus exclusively on the logo. A single flag has limited space available, so the news delivered would be loud and clear.

However, if you are using many flags, go creative. Try conveying your message by spreading it across the flags by adding one word to a single banner. Additionally, you can also create sentences or notes using multiple flags in a series.

5. Perfect fonts

The feather flags containing the correct font style will have to be visible from afar. And as the feather flags would be waving in the winds, it becomes essential to consider the right font style.

You can use popular fonts with maximum visibility, like Geneva, Times Roman, Arial, etc. While selecting the fonts, keep in mind to choose at-most two fonts to make your message visible.

Using different fonts can make the banner look intricate and fussy, making it difficult for people to read the message you have to convey.

6. Quantity of text

The amount of text to be contained in feather flags decides their readability. Try to include a few words to deliver your message. Too many words and sentences can make the banner look complicated to read.

Additionally, a combination of upper and lower case letters will make the text look attractive, but remember not to overdo the upper case letters.

Moreover, select larger text for better readability and choose the words that are easy to read and deliver the message quickly. Keep the information precise. Focus on the proper text placement to ensure you get your golf event details across to the reader.

Top Ten Reasons to Use Feather Flags To Advertise At Your Golf Event

Reasons to use feather flags in promoting a golf event

1.   Economic promotion using feather flags

The feather flags are economical whether you use them as single-sided or double-sided banners. These customized feather flags offer a much cheaper promotion, unlike the different marketing methods.

Since the flags are durable, they cut the promotional cost to a large extent. The long life of the flags makes the investment worth every penny for your golf event.

2. Versatility of feather flags

The feather flags are versatile to use as per your requirements. If you are low on budget, get all the required information printed on one banner. But if you are willing to spend an extra amount, you can get different flags printed for various purposes like sports events, sales, products, etc.

3. Everlasting investment

The feather flags remain unaltered over time, so they are an everlasting business investment. They are a significant asset because you can use them to advertise not just one golf event but also for as many events as you like.

They do not grow old with time, nor do their quality deter. They remain the same for many years, thus are a significant investment. Promoting any event with the feather flag will bring in an unvarying return.

4. Visibility is enhanced

Feather flags give an effective and visible message to the target audience. It helps in garnering the attention of more and more people towards your event.

If you plan to organize a golf event and want to attract the maximum number of people, feather banners are a must-have for a successful jam-packed event.

5. Easy to design and print

With feather flags as a promoting medium, you get to explore your creativity. You can experiment with different color combinations, contrasts, and customized graphics to attract a maximum number of people to your golf event.

A feather banner that highlights your message will straight away connect with the audience.

6. Unaffected to weather conditions

The feather flags or sail flags are sturdy enough to withstand most weather conditions. They remain unaffected in rains, storms, or snow.

Additionally, promotional flags do not get entangled due to strong winds. They remain intact in whatever weather conditions. However, bringing in the banners during extreme weather conditions helps prolong its life.

7. Lightweight and motile

Due to the lightweight nature of the poles and flags, the feather flags are easy to transfer to any desired location. Just pack them in the carry case that comes along, and you can take them anywhere you want.

You can install them at any location. Whether you want a brand promotion or attract maximum people to your Golf event, these flags come in handy.

8. Effortless assembling 

Are you worried about the assembling of feather flags? You don’t need to worry about it because the flags grant hassle-free assembling. The flagpole kits can be assembled without any tools, no hammer or drill, and no extra effort from your side is required to mount them.

9. Round the clock promotion

Do you want around-the-clock promotion of your golf event? Or do you want brand exposure for the whole day? Don’t worry. Sail flags will help by promoting your event all through the day.

There is no hassle of pulling them down once the promotion of any event is over. Moreover, they do not come with an expiry date or validity issues, thus ensuring 24×7 alternatives to promote your brand or attract more people for your event.

10. Requires less space

The maximum space necessary for a feather flag of 2.5ft width is very little. This is why you can conveniently use the flags in areas where there is minimal space. In congested cities, where there is not enough space, you can easily promote your events like golf or any other sport with the feather flags.

You just require a minimum of 3 ft space to promote your services. The personalized flags let you attract more and more people to events. Additionally, they come with a carrying case, so storing them undamaged is never a problem.

Thus, feather flags are a boon for promoting an event or any marketing campaign. Whether it is a restaurant business, any sports event, or any retail business campaign, you cannot ignore the utility of these sail flags.

If you plan to organize an event, the feather flag manufacturers like vancke.com offer you the best design and quality feather flags. Besides offering an affordable range of banners, they also provide customized flags.

They will help you select the perfect font, colors, and amount of text and graphics printed on the flag.

So, choose vancke.com and get a flag that fits your business theme and conveys a clear message in an affordable price range.

Top Ten Reasons to Use Feather Flags To Advertise At Your Golf Event

6 Best Kept Event Secrets that Can Help Increase the Lifespan of your Marketing Feather Flags

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Feather flags are no doubt great at garnering attention from afar, primarily thanks to their fluttering actions. And the best thing is that you can use these flags both indoors and outdoors as per your needs.

Feather flags are also affordably priced, and make a great marketing investment for any business. The best way to maximize your return on investment lies in increasing the flag’s lifespan or longevity.

6 secrets to increasing your feather flag’s lifespan

Read on to learn about the six best-kept secrets businesses should know to improve the lifespan of their feather flags.

1.     Choose your flag location wisely

Choose your location wisely. You no doubt will want to set up the flag on a spot that generates maximum exposure. But make sure you choose a site that is also safe for a flag.

It means that you should set up the spot someplace where there is minimal air pollution because air pollution isn’t suitable for the flag. It ends up graying the white areas, while UV rays can, with time, deteriorate and fade the fabric.

2.     Ensure proper maintenance

The flag’s lifespan relies entirely on your climatic conditions and how long you leave it up. On average, a typical feather flag lasts for as many as six months to a year or two.

It depends on how long it’s kept outdoors under the sun if it’s kept in polluted areas, how much you use the banner, and how well you clean and maintain it.

Most flag manufacturers like vancke.com bond their flags with a heat seal process. This minimizes the risks of the flag fraying with time. However, at times, there is the chance of the edges ending up frayed with time.

If this is the case, you have to trim, reinforce, and re-hem the feather flag to extend its lifespan.

And all you need to do this is a standard sewing machine. You will need a sharp needle, and while cotton thread does the job well, nylon threads give a more robust and longer-lasting solution.

3.     Takedown the flag during extreme weather conditions

There is the risk of heavy rains and windy conditions increasing the flag’s weight. This extra weight, in turn, puts some extra strain on the pole and can lead to potential damage.

The best way to avoid this is by dismantling the flag during heavy rain and windy conditions. You can always store it in the carrying bag accompanying the flag until the weather returns to normal.

And it’s once again safe to put up the flag. Just make sure that the flag is completely dry before you store it. Storing a wet flat can only lead to mold.

Remember, feather banners are designed only for marketing purposes. They are not fit to use in extreme weather conditions.

4.     Regular washing

The good news is that you can wash most feather flags if and when it looks dirty. All you have to do is wash it in your regular washing machine using common detergents. It’s better to wash it using 40 degrees C hot water, and then air dries it.

As usual, you can store only dry flags.

At the same time, most banners don’t require ironing after washing them. However, some of them may end up wrinkled and need ironing. It is better first to set the iron on low heat and try ironing a small patch. You can continue ironing if there are no problems.

5.     Even flags need their space.

Just like you need your space from others surrounding you, even flags need their space. You need to leave some surrounding area for the flags so that there’s no worry that it doesn’t catch or snag its pole on something.

For example, you have to keep the banners always from trees, fencing, and poles.

Besides, the warranty does not cover any damage to the flags and hardware by any force. So do not expect to get a replacement through a warranty claim if the banner gets caught on fencing.

6.     Make sure the flags are correctly installed

Yes, feather flags are indeed easy to install, that you can do it even alone, without anyone else’s help. However, this doesn’t mean you can do a poor job of it.

It’s only if you install the flag correctly it will serve you for a longer time.

This means that if you are setting it up somewhere outdoors, then the spike base has to be correctly installed. Make sure you properly insert the tip of the pole into the reinforced corners.

And keeping the spike base head above the ground provides for easy rotation. While you should use tension cords, do not pull them too tightly.

Practicing these tips can help considerably extend the life of your feather banners.

6 Best Kept Event Secrets that Can Help Increase the Lifespan of your Marketing Feather Flags

Frequently asked questions about maintaining feather flags

Here are some commonly asked questions about cleaning and maintaining feather flags:

1.     How can I steam and iron out wrinkles from vinyl feather flags?

Steaming and ironing banners make it look so much neater. However, this is something you need to be careful about.

It is no doubt that feather banners are durable, solid, and long-lasting. However, heat can create havoc on even the most robust material if not appropriately treated before use.

Most importantly, do not put the vinyl fabric flag into the washer. Doing this only leads to irreparable damage, with the colors running and fabric easily tearing.

Instead, you can follow these steps to safely wash and iron your feather flag:

• The first thing to do is remove any pole attached to the feather flag. It makes preparing your banner for ironing or steaming so much easier.
• Once the banner is ready, you next have to turn on your steamer at the lowest possible heat or setting.
• As always, it is better and easier to steam or iron the flag after hanging or laying it flat on a surface like an ironing board.
• Ironing is easier if you first smoothen out the flag. You can easily do this with the palm of your hand. It’s when your flag is smooth that you know it is ready for steaming or ironing.
• Use a slow and gentle back and forth motion while steaming or ironing your feather flag. Also, maintain the iron at medium pressure to reduce the chances of any tearing or burning of the flag.

2.     How often should I clean feather flags?

Prolonged exposure to the outdoor UV rays can lead to cosmetic damage as the graphics are constantly exposed to:

• Direct sun exposure

Constant and regular sun exposure leads to the fading of the banner graphics and colors. It mainly happens if you leave your banner outdoor for months together. Periodically bringing the flag in and storing it helps reduce the chances of fading.

• Bad weather conditions

Bad weather conditions are not suitable for vinyl feather flags as it ends up dulling its protective laminate coating. So avoid keeping your banners outdoor during heavy rain, snowy and windy conditions.

It is better to bring them in and set them up late when things settle down. There’s anyway no point in having the banners up in such weather. No one will be able to see or even read what’s printed on it correctly.

• Dust and air pollutants

Naturally, feather flags that remain outdoors keeping exposed to dust and other air pollutants like smoke and dander. This is also why the likelihood of the banners getting polluted and dirty is higher in urban areas.

In short, you need to consider the flag’s outdoor use and graphics to determine the proper cleaning schedule.

1. Generally, vinyl feather flags that remain outdoors throughout the year should be cleaned every 2-3 months.
2. And in the case of banners that you keep on display for only a few hours or less a day and then store them, an annual cleaning is more than enough.

6 Best Kept Event Secrets that Can Help Increase the Lifespan of your Marketing Feather Flags

3.     What are the best and safest detergents to use for cleaning custom feather flags?

You need not worry or bother yourself too much about this.

The general rule of thumb to follow is that it is always better to use a simple cleaning agent. In other words, you are safe to go to clean your banners with your regular detergent or soap.

You need the following products ready to wash your feather banner:

• Soft sponges
• Lukewarm water
• Mild soaps
• Microfiber towels or clothes

In addition, do not use the following products for cleaning purposes. These products will only end up damaging your vinyl flag graphics.

• Paint thinner
• Bleach
• Chemical solvents
• Scrubbing brushes
• Abrasive cloths
• Rubbing alcohol
• Acetone or any product that contains acetone

4.     How do I wash outdoor marketing feather flags and banners?

These steps will show you how you can clean and store your feather banners so that you can use them for years to come.

1. You first have to pat the banner surface flat and dry and smoothen out wrinkles using your hands. You can use the sunlight, steamers, or hairdryer on the lowest setting to eliminate any stubborn wrinkles.
2. Next, get your soap and water solution ready by mixing lukewarm water with a mild detergent cleaner. You can use some dish or laundry soap or even a liquid detergent meant for delicate items.
3. Dip the microfiber cloth in the solution, wring out excess water, and gently wipe the banner using long, gentle strokes. Work from the middle of the graphic towards its outer edges.
4. Next, take a second microfiber cloth, dip it in clean water and rinse the banner surface to remove any soap residue. It is essential to do this because the remnant residue can end up discoloring, deteriorating, and peeling the flag.
5. Once this is done, you need to take a third, clean microfiber cloth or towel to wipe the banner gently. Again, start from the center, working towards the outer edge.
6. It is when the flag is dry that you can slowly roll close your banner. Make sure the graphics remain facing inside and not outside while moving. It is always better to proceed and not fold vinyl graphics because the folds create permanent creases.
7. Store the banner in its carrying bag until its subsequent use.

5.     How do I treat spot stains on feather flags?

You can use the help of the following tips to get rid of any problematic stains on your feather flags:

• First, try cleaning the stain using a sponge and soap, and water mixture. As always, using gentle strokes is always a better option.
• If soap and water don’t work, apply some mild glass cleaner on the flat surface and scrub lightly using a sponge. However, it is better to read the cleaner ingredients before using them to avoid harsh solvents like alcohol or bleach.

If you are not sure about the contents, test the product before use on a tiny, inconspicuous spot. Apply and wait for a few minutes. You can apply it to the entire flag if there is no discoloration or fading.

These frequently asked questions should answer most of your doubts and queries related to cleaning and maintaining feather flags. These answers, together with the secrets mentioned above, go a long way in prolonging your feather flag’s life.

It is also better to have your feather flags printed by a reputed flag manufacturer like vancke.com. They are professionals at the job and have a wide range of designs for you to select from.

Besides, your feather flags reach you with multiple bases to choose from and use as per your requirements. And there’s also a handy carrying bag for storing and transporting the feather wherever needed. The bag fits into your car trunk so that you can conveniently transport your banner from one venue.

6 Best Kept Event Secrets that Can Help Increase the Lifespan of your Marketing Feather Flags