Marketing is the most challenging & critical part of any business plan as it brings demand to complete a chain of demand & supply. It is fundamentally essential for running a business successfully, irrespective of business size.

Marketing budget size impacts the way we plan & design a marketing strategy. Small businesses comparatively have a smaller marketing budget, making it complex to design a converting marketing strategy. We’re here to discuss how smaller marketing budgets can be used wisely to design impactful marketing strategies.

This blog will discuss the three best marketing products for small businesses.

Business Cards | Best Marketing Product for small Businesses

Business cards are basic & one of the most impactful marketing products to build connections with potential clients. You may spend as much time & effort as you can to design a converting business card as it is the first and foremost thing that introduces your business to potential clients.

What do business cards include?

An ideal business card content may include,

•  Logo – Design a logo that interprets your business & attracts the potential audience. It is the face of your brand or business. It will be featured in your all business papers & marketing products as your business identity.
• Business Name – Your business name will be printed as the title on business cards. Business name matters especially for smaller & new businesses. Get an exceptional business name that meets the listed characteristics,
• Small & Easy to pronounce –Choose a small business name that can be pronounced easily. Small & easy to pronounce business names stay in people’s heads longer once exposed to them.
• Unique & related – Choose an exceptional but related business name that hints at the services or products your business offers.
• Local feel – As it’s about small businesses, local feel is the most critical factor in looking for an ideal business name. We may choose a business name that can associate our local targeted audience culture, heroes & stories.
• Pitch line – Pitch line makes business cards a converting marketing product & bost your business. The business card pitch line is a smaller but impactful line that interprets your product or services exceptionally.
• Address – The address of your business location is also printed on business cards.
• Contacts detail – E-mail, landline, Fax, Telegram or WhatsApp numbers are printed on business cards. Ideally, more than one contact number or emails are printed on business cards.

Marketing Benefits of Business Cards

Business cards are the most fundamental & traditional marketing tool with the enlisted benefits,

• Connectivity – Business cards let you make a connection with a potential client or investor. It lets you start the conversation by introducing your business’s vital details with a card. Contact details enriched business cards can be helpful to get potential clients to call later on.
• Get visible to the potential audience – Business cards make a business visible in specific communities & areas. For example, you can pin up the business card on a coffee shop or general store board or leave a business card on the car’s windscreen.
• Market anywhere & at any time – Business cards allow you to market your business anywhere & at any time. You may meet a potential investor at flight or a client at a coffee shop; business cards will help you to immediately market & introduce your business.

Advertising Flags| Best Marketing Product for small Businesses

Advertising flags are a clever marketing tool for small businesses to traditionally market their services or products. Whether it is your office or a business event, advertising flags can help you make your business visible. There are various advertising flags; you can use for varying marketing strategies at business events or offices.

What do we do, and which age group audience is our potential business target? These questions impact how we design a marketing strategy and our choice for marketing products. We will discuss the best advertising flags & banners that can help you in varying scenarios to market your business.

Feather Flags

A feather flag is a perfect marketing product to display outside your business office or outlet. You may get a customized feather flag for your business to display any promotion or make your business visible.

You may think of newspaper ads or brochures as a better deal than flags. These too are impressive marketing products, but nothing can be as impactful as feather flags to convert passing by random visitors.

If you have a business office or outlet in a well-known area or a busy street. In that case, Feather flags can be the best advertising tool to make your business visible & attract passing by potential clients or investors.

Teardrop Flags

Teardrop flags’ attractive shape makes them highly converting marketing products. Their sharp & appealing look grabs passing by people’s attention to ultimately makes our business & promotional message visible to them.

Customized Teardrop flags’ best possible use scenarios are listed below,

• Sports event – You can sponsor your targeted community school, college or university sports gala. Sponsoring events is a clever marketing move; it lets you do branding & display your promotional message. Teardrop flags can be the best advertising product to make your business visible & display your company message at the school’s sports gala. It will ultimately get a loyal customer base for your business that can turn a smaller business into a national business group.
• Grocery Store – No worries if you can’t afford to sponsor a sports gala or other events. You can still implement a highly converting marketing strategy. Places like grocery stores are generally visited places by all community members. You can display teardrop flags outside the grocery stores obviously with the consent of grocery store owners. It will make your business visible to nearly all community members to boost your business conversion rates ultimately.
• Road Divider Nursery – You can do branding or implement a promotional campaign by displaying customized teardrop flags at the road divider nurseries of your town. You may need a small budget & consent from your local authorities to display your business message enriched feather flags at road divider nurseries for a few days. It will be an intelligent marketing strategy to make your business visible & loudly say your company message.

Pop-up Banners

Pop-up banners are another sophisticated marketing product for indoor & outdoor promotional activities. Pop-up banners allow small businesses to design a cost-effective marketing campaign with higher conversion rates.

We have discussed below how small businesses can intelligently use customized pop-up banners for their awareness or promotional campaign,

Business Events – Trade or business events are great opportunities for smaller businesses to introduce potential audiences & investors. Small businesses must look for such opportunities to make an identity and capture clients’ & investors’ attention. Pop-up banners can be an impactful marketing product to display your company message inside & outside the event organizing halls.

Indoor Sports Events – Earlier, we discussed the importance of sponsoring as a marketing strategy to earn a loyal customer base. If you’re sponsoring an indoor game like tennis, you can display promotional message enriched customized pop-up banners around the tennis court and at the entrance & exit points.

Business office – Pop-up banners are beneficial for indoor marketing at business offices. Getting potential clients to your office or outlet is not enough to generate sales in this competitive era. It would be best to grab your customers’ attention to get them converted, and promotional message enriched customized pop-up banners come there to attract customers and boost conversion rates.

Brochures |Best Marketing Product for small Businesses

Brochures introduce a business and try to answer multiple questions like what we do, what makes our products or services exceptional, or what makes our company superior to our competition?

Brochures are a traditional & more detailed version of any business website about us section. They let us share our journey, products, services & offers with potential clients & investors.

Let’s have a look below to know general use scenarios for brochures,

• Business expo – Brochures is the ideal marketing & promotional product to share promotional messages & detailed stories with clients & investors at the business’s expo. Hundreds of people visit business expos, and it is nearly impossible to have a detailed discussion with every potential client because of the short time & heavy workload. Brochures come there to share our business stories, promotional messages & offers with all the visitors in minimal time & effort.
• Postal Mail- Postal mail is a popular traditional marketing product that turns the fate of many smaller businesses by getting them incredible conversion rates. It can be helpful to do cost-effective branding or promotional marketing by sending brochures via direct postal mails.
• Place Brochures into Newspaper – Newspaper ads can be expensive & waste of marketing budget if you target a smaller audience or area. It will be a cost-effective & clever marketing move to put brochures into newspapers by contacting newspaper distributors of your targeted area. It will convey your business message to the targeted paper reading community on a minimal budget.

Feather flags are advertisement banners used by event organizers, brands, and businesses to promote their trade. As the name indicates, these banners are like bird feathers in their shape and weight.

Since these flags occupy less space and convey a clear message, they are the perfect choice for all marketing agencies. These feather flags find maximum use in high-density locations like indoor malls, trade shows, sports events, dense cities, etc.

Various pre-printed banners are available in different sizes and shapes to fulfill your advertising requirement. You can also order customized flags as per the marketing needs of your business.

Moreover, you can opt for single-sided, double-sided, tall, or short banners as per your needs.

The fabric of feather banners

These banners are generally of polyester material. This polyester fabric is lightweight enough to wave with the breeze and durable to withstand extreme weather.

Though nylon is also a popular option, it tends to fade over time and may rip off and dry up when used for long periods. So polyester fabric remains the best fabric option for these custom banners.

The printing process

There are various ways to print the flags. The graphics are directly printed on the fabric in most custom flags, allowing for proper bleed-through of ink and slow fading.

Another way of printing is through dye sublimation. In this technique, the feather flag manufacturers first print the graphics on paper and then use heat-pressing to transfer them to the flag fabric.

Though this method gives bright colors, the banners fade quicker.

Colors used in printing

• RGB

RGB means red, green, and blue. It finds its use for digital mediums like phones, computers, and TVs.

• CMYK

It is the acronym for cyan, magenta, yellow, black and is famous for printing feather flags, brochures, flyers, etc. These colors are physically mixed in different proportions to get the desired color, and it is similar to mixing painting colors.

• Pantone colors

These colors use CMYK-based PMS (Pantone matching system) and print standardized colors for different industries and businesses. The PMS system matches and identifies colors across the United States.

How to install and secure feather banners

You do not need any extra tools to install and secure the banners. The flag kits come complete with three to five poles and mounting hardware.

You can join these small pole pieces together to make a single large pole. For mounting purposes, the flags come with different types of bases.

Base options

Feather flags come with different base options to suit various purposes:

• Square

It is a square-shaped, flat base made up of heavy metal. It is an excellent choice for indoor and outdoor purposes and can withstand moderate winds and heavy foot traffic.

• Cross base

This base has four legs with a foldable design. Since you can fold this base, it is a traveling-friendly option. And you can also use it indoors.

• Cross base including water bag

This is a modified version of a cross base with a water bag that you can put on the top of the cross base. The extra 16 pounds weight of the water bag helps secure the flags.

• Ground stake

This type of base is best suited for outdoors. It has a metal spike of 25″ length that you can directly insert into the solid soil. And then you can install feather flags on this spike.

Types of feather banners

• Single-sided

Single-sided flags are printed only on one side. So the backside of the banners has a reflection of the front print. Although you can use them for all purposes, they best suit single route streets or one-way traffics. The other side of the traffic will only see the reversed image.

• Double-sided

On the contrary, the double-sided flags have two fabrics woven together as one. And to avoid any possible see-through, there is a black fabric placed between the two layers.

You can get the same or different messages printed on both sides of the flags. They are the best choice for two-way traffic.

How are double-sided feather banners made?

The making of double-side flags is slightly different from single-side flags. There are two separate fabric layers for double side flags, each of which is custom printed.

Since these flags are opaque, you can print two different designs or repeat the same design on two sides. Either way, the audience can read the printed message from far off. This feature contrasts with the single-sided flags where the message is printed only on one side.

These feather banners are available in various sizes in the range of 6-17 feet. You can order one according to your marketing requirements.

Five reasons for choosing double-sided feather banners over single-sided banners

While selecting custom feather flags for advertising your business, it is always better to opt for double-sided banners because they offer many advantages over single-sided flags.

Read these five points to know why your business gets good value by investing in double-sided feather flags.

1.    Easily affordable

These double-printed flags are easily affordable and are available at all reliable stores. You can also get customized banners according to your business requirements.

2.    Variety of designs available

Another attractive feature of these banners is the variety of designs you can get printed on both sides of these flags. You can customize the design and content you require for your marketing purposes on both sides.

And since these flags are opaque, there is zero possibility of see-through, which implies that both sides can easily feature a different design.

3.   Provide view from all angles

The main advantage of getting these banners is that they provide visibility from all possible angles and distant sites. It is a beneficial feature for consistent business marketing because more exposure to your message means more traffic for your business. So selecting double-sided flags means more visibility. 

4.   Heavy, so looks better

Yet another reason to opt for a double-sided flag is their weight. These banners are heavier than single-sided flags, thus making them sturdier, durable, and a better look.

More weight on the banner makes its design look more convincing and eye-catching.

5.   They are not transparent but opaque

These flags have two different sides, which makes them opaque. And because they are opaque, it makes the designs and prints on these custom banners more visible. You can easily see them even in bright sunlight as they do not become unrecognizable or hazy.

Tips for making your customized flags last longer

Although these banners are strong and durable, proper care helps ensure the flags last longer than usual. Here are three excellent tips for maintaining your feather banners.

1. Ensure correct installation

Ensure that you properly install the flag base in the ground. Do not forget to use tension cords wherever required. And make sure to insert the pole into the ground properly when using it on soft ground. Also, place the head of the spike base a little above the soil for proper rotation.

2. Minimize force

Protect your flags and poles from any force because the damage caused by any intentional or unintentional pressure does not come under warranty.

For instance, if your flags are caught on fencing and torn, you cannot replace them by claiming a warranty.

Or, if landscapers cut your flag pole, you can also not replace the flags. Therefore, it’s crucial to shield your banners from similar kinds of force.

3. Take the flags down in severe weather conditions

Feather banners can get damaged in severe weather conditions such as blizzards, winds with a speed of 40 MPH, and storms.

Take the feather banners down and store them safely whenever extreme conditions prevail. The flag and poles might damage if not adequately cared for during severe weather.

Why you should use customized feather banners for marketing

The feather banners are the real heroes of the marketing world. With umpteen features, they are the business owners’ first choice.

They fulfill all your marketing requirements, from providing 24*7 advertisement and durability to economic choice and attractive designs. Read these ten points to know why you should use these banners for marketing.

1. Compact and lightweight

All the flag accessories come in a portable carrying bag, ensuring easy organization of all the parts and hardware. Moreover, you can travel hassle-free as you only have to carry the bags along.

Additionally, the storage space is also small in comparison to their sizes. For example, an 18ft banner can easily dismantle and fit into a 5ft long carrying bag.

Thus, their compact size is the best advantage of using these flags for promotion.

2. Durable

The polyester fabric used in these flags makes them long-lasting. Moreover, built from fiberglass, the flagpoles are sturdy enough to last for at least five years if you take proper care of them.

3. Economical

The prices of the banners vary depending on their size. From large billboards to small customized feather fags, you can easily choose something that fits your budget.

4. Easy designing and printing

You can design your customized feather banners. Yes, you heard that right. You can select your graphics, logo, and text and send them to the manufactures for printing. This way, you can get customized flags.

And if you need a pre-printed banner, you have to go to the store and order the flag of your choice. You can also have the feather flag manufacturer’s in-house designer create one for you if you do not know what to print on the banners.

5. Different sizes and shapes

You can get these banners in variable sizes, from 6-18 ft. You can use small flags outside your stores for your business advertisements and larger ones to promote events.

Also, the tall flags come with increased width so that you can add more graphics to your banner. Moreover, you can conveniently place them in crowded places due to their compact size.

6. Consistent advertisement

Since these flags are weather resistant and you can place them outside throughout the year, they provide consistent advertisement for your business.

7. Weather-resistant

These flags are weather resistant to a great extent and remain unaffected by excessive rainfall or high winds.

Keep the stakes above the ground if you have anchored your banners via ground stakes. It helps the flags swirl with the winds and prevents any damage because of the abrupt change in directions of the wind.

However, it is advisable to keep the banners indoors in extreme weather to ensure a long life for your feather banners.

8. Optimally located

Since they come in variable sizes, you have the convenience of placing them at any desired location. If you want to put them indoors, opt for square bases. And if you’re going to place them outdoors, you can secure them with cross bases.

Moreover, if you are looking for additional security, you can use water or sand-filled bases for weightage. Heavy metals bases can also prevent the flags from falling on your inventories.

9. Easy assembly

These customized marketing feather flags come with an instruction manual for easy assembly. There are instructions on joining the poles, securing the flags in bases, and fitting the feather fabric to the pole. And since they are lightweight (10-50lbs), anyone can handle the installation.

10. Versatile

These marketing flags have versatile uses, like working as an effective marketing agent for indoor and outdoor businesses. If you are using them outdoors, use the correct base for securing the flags.

And with a variety of bases available, it becomes convenient to use these flags as per your requirements. Moreover, you can also mount them on the walls with the help of wall mounts or to the canopy side.

The talented designers at vancke.com create customized, beautiful feather flags for you and that too at affordable prices. You can get all sorts of banners in different styles that fit your budget and meet business requirements.

At vancke.com, you can order single and double-sided flags in eye-catching graphics and bright colors. All you have to do is visit their website and make your choice!

Outdoor advertising can be a powerful tool for marketers to promote their products or service. Outdoor signs, billboards, and bus benches all have the potential to be effective at certain locations. Still, each location requires specific signage to make an impactful campaign that will last on a large scale long-term.

Feather flags are often used as part of this strategy. They have high visibility from both distances up close, making it easy to create custom designs with whatever message you want across many different mediums such as print ads, digital displays, etc.

In recent years feather flags have emerged as an effective way to deliver your message to the target audience. These are made of high-quality polyester fabric that is sturdy and durable. They are a common sight in the parking lots of malls, shops, or even at corporate events.

Feather flags are popular in outdoor advertising. They can attract more customers, inform people about an upcoming event, promote the products and services, etc.

The main aim of these feather flags is to serve as a promotional tool for all types of events like indoor promotions, tradeshow marketing, open house events, grand openings, concerts, festivals, sporting events, and a lot more.

This blog post will discuss using feather flags for customer acquisition and why they have emerged as an essential marketing tool!

Why is customer acquisition important for any business?

A customer is the most essential member of any business. Without a customer, every business would be an empty building with no one to use it.

Businesses tend to grow when the sales of their product go up, and sales go up only when they get more customers. The more the customers, the better the growth of a business!

So this leads us to focus on customer acquisition.

It is why it is important to acquire as many new customers as possible for your business. Customer Acquisition costs less than maintaining an existing client base and results in a much higher return on investment for any business.

How feather flag help with customer acquisition

Customers are the critical success factor for any business! And this is why you have to equip yourself with promotional tools that can help you reach out to the most customers.

Feather flags are effective in customer acquisition due to their ability to attract crowds. With feather flags by your side, which you can put on special events or occasions, you can attract people to your business.

The uniqueness of feather flags

It is the most innovative promotional tool used by businesses for many years to acquire new customers.

Feather banners help attract people to your location as the flag is visible from considerable distances and help notify people about your location.

It has the most incredible ability to get noticed among any other promotional tools, as it stands tall and erects with sky-pointing tips which onlookers from long distances can see.

You will not need to hire a person to hold the flag all day. Nor do you have to hire anyone to help you set it up.

Feather banners are easy to carry around wherever you want in their carrying bag. And they are easy to assemble on your own. All you have to do is assemble the cross pole, attach the flag to it using rope ties provided in the kit, and fix one ground spike to place your banner over.

And now you are all set to advertise your business!

Just one visit to a trade show or exhibition would answer how effective the feather flag is in gaining a lot of attention. You can also use it as an attraction tool for outdoor events and occasions where there is a need for a big crowd.

You can design the flag to leave a long-lasting impression in the minds of the onlookers.

How to Use feather flags for Customer acquisition?

The customer service that you offer plays a vital role in how customers perceive your business. You can boost revenue by making them feel welcome and valued, encouraging potential clients to come into the store or stop for fuel on their way home from work.

Let’s take a look at the top uses of feather flags that helps in accomplishing your business goals:

·        Fair & Festivals

Feather flags are colorful, bold, and high-quality items. They make for the perfect marketing tools at festivals or fairs where you want to promote your brand or business with style! Use vibrantly colored fonts and designs to help the banner separate your stall from the many other stalls that all seem to look alike.

·        At conventional marketing campaigns

Feather flags work best at conventional marketing campaigns where there are high crowd gatherings. They are easy to move around and install, even indoors. It’s all thanks to its indoor base which you just have to place on the spot you set up the banner.

And if you are worried about it toppling over, all you need to do is place a water or sandbag on the base for added weight and balance.

·        Parties & Celebrations

Feather banners are also popularly used in parties and celebrations like weddings, private functions, etc. You can print something about the event, or the guest of honor’s name on it to create a novel look to the event. Depending on where you plan to set up your feather flag banner, you can decide if you will use a base suitable for indoor or outdoor use.

·        Business & Corporate Events

You can also use feather flags wherever there is a trade show or business / corporate event. These events are an excellent opportunity for businesses to introduce themselves and their products/services.

Feather flags can effectively attract people at these events where they see your brand marquee on top of the stand. They help draw more attention than other standard signage options.

·        Commercial Use

These flags are also a common marketing tool in commercial spaces like stores, restaurants, theatres, garages, etc. They are the perfect means of getting your message out about any special offers or sales that you’re running in-store.

·        Gas Stations

Feather banners are also popular at gas stations where people drive by all day long. Since they are highly visible, feather flags are an effective way to grab the attention of potential customers who might be looking for fuel or passing by to grab a bite.

·        Promotional Activities

Feather advertising flags are an excellent choice if you’re looking to promote some special activities. These playful and colorful fluttering banners will catch anyone’s attention because they’re so colorful and attractive!

The How-to’s of the Feather Flag Campaign

The first thing you need to do is identify what your goal is for the campaign.

What are you hoping to achieve?

Are you looking for brand recognition, lead generation, or customer acquisition?

You can even use feather flags and other signage forms to help guide them to your booth.

1. Once you have identified what you want to achieve from the campaign, it’s time to design a creative design for your feather flags.

There are many flag manufacturers like vancke.com, which you can visit to create your custom feather flag banners. And the good news is that they also provide the relevant hi-res printing files if you want to use them on your website, social media channels, or other marketing channels.

2. The next step is to choose the location where you want to set up your banner. You have multiple spots to select from like:

• Outside at a point of purchase location
• At an entrance
• In front of your store so that it’s visible from the street side.

Depending on the location you choose, you also need to figure out which flag base would be best suited for your campaign. You receive your banner with a choice of cross indoor bases and pointed ground stakes for outdoor use.

3. The last step is simple – installing the flag and waiting! Keep measuring foot traffic volume throughout your campaign and make sure to track any leads, sales, or online activity.

Top reasons why feather flags are best as the outdoor marketing tools

Here are the top reasons for you to consider using feather flags for customer acquisition:

·        High Visibility

These banners easily capture anyone’s attention because of their vibrant colors and unique shapes. They are especially useful when used in high-traffic areas like events or outdoor locations.

·        Portability

These flags are incredibly lightweight and portable for you to carry around wherever required. So, it doesn’t matter if it’s a beach or a trade show event; you can use them anytime, anywhere outside your business.

·        Cheap to produce

Advertising flags don’t require too many design tools or skills such as logo designs, copywriting, or photographs. They are pre-made, so the only thing left is to choose the color combinations. You can always opt to customize your banners using your own designs or by having a designer craft something for you.

·        Versatility

Banners are versatile in function, apt to use anywhere like at tradeshows, street festivals, corporate events, in front of stores, etc. All you have to do is print your logo and contact information on them so that interested potential customers can easily reach you.

·        Easy to design

Since there is no need for any technical skills, anyone can easily create a custom feather flag!

·        Fast Turnaround

As mentioned above, these banners take very little time to print and deliver. You will most of the time receive your order in just a few days.

·        Year-round service

This type of outdoor signage is effective for use through the year, in summer, spring, winter, or fall. As long you avoid using them in extreme weather conditions like extreme heat or rain, the banners will serve you for a long time to come.

·        Easy assembling

Unlike those huge billboards, feather flags are compact and easy to install. You don’t need any special tools, or additional pair of hands to set them up. You can install it all by yourself even if you don’t have prior knowledge of setting up banners!

·        Durable and Versatile

Most flag manufacturers like vancke.com use the finest grade materials and latest printing technology available in the market to provide long-lasting flags.

You can this way reuse these flags whenever you want, and as many times you want, without worrying about losing their color or shape for a long time.

·        Message customization

You can create customized feather flags for your business with any message or image that you want. They make an ideal choice to announce sales, promote products, drum up interest for a new service or product, offer detailed information about your company, announce special events, and do much more.

How to Measure Your Flag Size

If you’re wondering how to measure feather flags, then this is the answer. You need to measure the width of your flag for x-height or header height, followed by pole height. So it should be something like 12 ft x 3 ft + 9ft or 11 ft x 3 ft + 6 ft.

You can always ask the flag manufacturer for help with the banner’s exact dimensions. They are always ready to help you choose the best size feather flag for your outdoor marketing campaign.

Conclusion

Feather flags are more cost-effective than other outdoor advertising options. When you have a budget to promote your business, it is always better to choose feather flags as the first option over other forms of printed flyers and posters on the street.

Feather flags can also be used for customer acquisition if placed prominently outside your shop or store. Since people can see them from a long distance away, they will effectively attract traffic and potential customers for your products and services.

So if you are serious with your game about customer acquisition, then it’s time to consider investing in the friendly, long-lasting fluttering feather banners!

Have you wondered why some companies still use the old methodology of using feather flag yard signs to promote their small business? Well, you will be surprised that there are not just one, but multiple reasons and benefits for them to opt for this.

Read on to learn these nine reasons.

Excellent for promoting annual, seasonal services

Suppose you have a small business that offers some sort of seasonal services or specialists. So you will be advertising about these services year in and year out. This is where feather flags help you do this.

Why?

Well, you just have to print out whatever you want to disclose about your services. For example, you can mention what services you have to offer, its start times, any offers, etc.

You just have to place an order with a known company like vancke.com for your feather flags. Place them well on time so that they reach you in time for you to start promoting your seasonal services.

Once the banners reach you, all you have to do is set them up and place them in your yard. You don’t even have to wait for anyone to do this. You have your banners all set and ready in a few minutes, advertising your special offer.

The best and most important reason for using feather banners to advertise your seasonal services is to dismantle and store them once you are done with your seasonal services.

You can keep the banner in its accompanying carrying bag and start using it the following year once again for your promotional needs.

Easily set up anywhere, even in someone else’s yard

Yes, you read it right.

Feather flag banners take up minimal space in the yard to set up. All you have to do is poke its sharp pole spiked edge deep into the ground, and you have your banner fluttering and promoting your services.

It’s perfect for getting the word out quickly, especially if you offer unique seasonal services like leave removal in the fall. You can remove the leaves from a client’s home.

And as a favor, and with a slight discount, you could request if you can put up your banner advertising your services in the client’s garden. Most people are all okay with this arrangement.

They get their yards clean, you need only minimal yard space to set up the banner, and most importantly, you offer a discount for leave removal.

There is an added benefit to setting up feather flags in the clients’ yard like this.

Any prospective customers can see the type of work you do. They can see how well you can clean the yard, giving them even more reason to consider hiring you for removing leaves in their garden.

Besides, not many people even know that people are offering your type of seasonal services. And many people require help in keeping their yards clean. So feather flags provide an excellent means of getting the word out about your services on a seasonal basis.

Effectively reaches out to your target audience.

You obviously cannot afford to waste much time while running a small business. You work at making ends meet where possible, and one such way you can do this is by using feather flags.

How?

Well, it’s because you know that the money invested in the advertising reaches your target audience. All you need to do is print the right words on the feather flag. And then be strategic about where you set up the banners.

You logically have to set up your yard signs in places where you know or at least expect your target audience to live and hang out the most.

For example, if you have a daycare service, you can set up multiple feather banners in localities with more children. So the chances are higher of people approaching you for your daycare services here.

Or, if you have a plumbing business, you could set banners up someplace near apartment buildings. While many homes are also a great spot, flats offer many more potential clients within a smaller radius.

Attention-grabbing

The way feather banners flutter in the wind to grab a passers-by’s attention is another important reason why it’s famous for advertising even in today’s world of online advertising. Besides, the colors and text font on the banner easily attract anyone’s attention.

More importantly, feather flags don’t have much competition. Unlike online business advertising, you will be setting up someplace where there already isn’t much saturation of information and advertisements. So there is a higher and better chance of people seeing and reading them.

Affordably priced

This is another excellent and essential reason to use feather flag yard signs for promoting your small business. They are affordable, perfect to meet the budget of most small businesses.

Besides, you get an even better rate if you order in bulk.

Feather flag yard signs thus make a much better advertising option than the other local options coming with substantial price tags. Just imagine how much you may have to pour out on other options like billboards, TV commercials, radio commercials, and online marketing options like PPC social media ads.

Besides, you aren’t even sure if your advertising reaches your target audience or not. However, things are different when it comes to yard signs. They fit your pocket and reach a large, targeted audience.

Single investment

Yes, another reason why yard signs are affordable is that it’s a one-time investment that’s good for at least a few years. As long as you take good care of the banner, you can use the same banners year after year for a few years.

This is contradictory to other forms of local advertising, which require minimal repeated investments to remain effective.

For example, you have to pay for the production and paid time slots in radio and TV ads. When it comes to online advertising, you have the option to pay for daily, weekly, or monthly advertisements.

Even print ads are relatively expensive.

You have to go through the hassle of producing and then mailing them. Besides, brochures and pamphlets often end up in the wastepaper basket. So the recipient is most likely to ignore whatever you print on it.

However, as long as feather flag yard signs are attractively colored, they will effectively garner enough attention from a few passers-by throughout the day.

Effective for spreading brand awareness

You can use yard signs to effectively spread your brand, especially if your business has a single location. The only form of brand awareness you otherwise have in your area is word-of-mouth.

Setting up signs through your area of business proves helpful in spreading brand awareness. This way, more people get to know about your business, the services you offer, and your company name and logo.

Remember, brand awareness is critical to you, especially for small businesses. It is the first part of your marketing funnel and lays an essential foundation to help acquire your trusted customers.

It helps by helping people recall and recognize your business and seeing the yard signs repeatedly through your locality; your brand remains top-of-mind in case of your audience. And once people get to know and recognize your brand better, they become more familiar and comfortable with it.

And it is its familiarity and comfort that drives them to do or at least consider doing business with you. There’s a higher chance of their buying from you when faced with deciding how to buy from.

Provides convincing recommendations

Many people assume that it’s only the older customers that respond better to yard signs. They believe that the younger generation is more likely to turn to the internet while looking for something.

And as the older generation seldom searches online for local businesses, feather banners don’t reach the younger generation much.

However, it may be surprising for them to learn that the millennial consider word-of-mouth one of the most important influences in their decision-making process!

It’s because they, too, are influenced whenever they see the yard signs in their locality. They consider it to be as convincing a recommendation for a product or service as an actual, spoken recommendation may be.

Resonates with the Rule of Seven Advertising Principle

Did you know that there’s a marketing adage called the ‘Rule of Seven’?

It’s decided based on studies that consumers have to be exposed to a product or service a minimum of seven times before they actually decide to buy!

Of course, the number seven isn’t cast in stone. It’s just a preferred number, perhaps signifying people seeing a sign once a day for a week.

The truth of the adage is just that marketing for a business isn’t something done overnight. It has to be an ongoing process for someone to take action and make a purchase.

And this is possible through increased exposure with the help of your feather banner yard signs. The good news is that yard signs offer a much quicker and cheaper seven times exposure.

All your target audience has to do is pass by your feather flag a few times a day. Or over a few days, and they would have seen it more than seven times!

Besides, it’s not necessary that people who see your yard signs need you ON THAT DAY. They may not require you that day, but you never know when they will need you.

And if they see your sign only once, there’s a very slim chance of their remembering you tomorrow or next week when they may need your services or product.

The best way to ensure you are within their reach all the time is by making sure they see ‘you’ or your yard sign at least a few times a day. This way, you know they will remember you if and when they do require your services.

Five Tips to provide for effective yard feather banner advertising

Now that you know how yard signs can help promote your small business, here are a few tips for even more effective yard sign marketing.

First, always keep your text short and sweet. Remember that you have only a few seconds to relay what you want to the passer-by. So do it by providing your information using short and simple sentences, which they can easily remember and absorb.

Second, as mentioned early, strategic placement is very important. Don’t just set them up in any corner, like behind your home or establishment. Instead, set them up in spots where drivers and passers-by are most likely to see them.

For example, the perfect spot would be near the road instead of in front of your building because it provides better visibility. In short, you can expect better results and returns if you place your signs in all the highly trafficked areas.

For example, if you opt to set up a few banners outside your yard, you could put them up at traffic signals.

Third, plan your feather banner design well. It should preferably be uncluttered and straighter to the point with only essential and relevant information. It avoids distraction from the actual message and provides for better and improved readability.

And when selecting the colors, use more high-contrast colors and text. This way, whatever you print can be seen much better and more apparent.

Examples of some perfect color combinations include black and white, red and yellow, and perhaps green and yellow.

Fourth, don’t forget to include a simple call to action in the banner.

Even if it’s a yard sign, make sure you have a CTA like a phone number to call to reach you. This way, someone interested can at least click photos of the banner to remember your phone number and call you later on if they need your product or services.

Last but not least, it’s always better to have your banners printed by a company that specializes in custom yard signs like vancke.com. They know the best color combinations, sizes, and layout to provide maximum visibility and possible response.

When starting your own business, one of the most important things other than the quality of your product or service is marketing and advertising your business and making it visible and familiar to the people.

Big businesses spend millions of dollars every year in marketing and advertising, including paid ads, banners, digital marketing, and many more.

These ways are good for promoting your product or services but are much better for your pocket.

And now, what if I tell you about a low-cost, highly effective and easy-to-use option? So, the way I am talking about is using feather flags for your business promotion.

What are feather flags?

Feather flags or feather banners are tall, flags made from a waterproof material. It is used to promote your business or service by making it more visible to the eyes of people.

They are primarily used for advertising purposes and can be used indoors, as well as outdoors. They are also called razor flags, wind flags, sail flags, and flutter flags.

They are affordable, easy to use, durable, and work well. That’s why people from both small to big businesses use feather flags to promote their products or services.

How do feather flags work?

Feather flags are a type of banner, but it consumes less space and is more eye-catching. They work in the same way banners work.

Feather flags are printed with the logo of the business and some relevant information and contact details. And, it is set up in some spot where most people passing by can view it.

Feather flags are used to make your business visible to people. So, people can know that your business also exists and in the future may buy your product or service. And, for big and well-established companies, they can be used to tell your company’s latest offers to the people.

As feather flags and banners work in the same way, i.e., making your business visible to people’s eyes. So, you might think about which one is better and why.

Suppose we compare feather flags with regular banners. They turn out to be better than banners in many ways. Some of them are,

• They are easy to use and easily transported

Feather flags can easily be transported from one place to another and don’t need much effort. But, in the case of banners, they are a bit hard to carry and are hard to transport from one location to another compared to feather flags.

• Require minimum space

While feather flags can be fitted almost anywhere, banners, on the other hand, require some more prominent place to set up than feather flags.

• More eye-catching

Feather flags are constantly moving with the wind, which makes them even more eye-catching than regular banners.

• Cost less and more durable

Feather flags also cost less than banners and are more durable than banners.

Although, these are some points that prove that feather flags are better than banners. But, some places like highways where feather flags do not work well. Using banners is better in those places.

Benefits of using feather flags 

There are several benefits of using feather flags for promoting your business.

Some of the benefits of using feather flags are,

• Easy to carry and transport

Feather flags are easy to carry as they are lightweight and are easy to transport as they do not require much space.

• Eye-catching

Feather flags are already very eye-catching as they are custom designed only for your business.

But, one more thing that makes them even more eye-catching is that they also move with the wind. It makes them more eye-catching and, in turn, helps promote your business.

• Easy to assemble 

When it comes to assembling a feather flag, a 5-year-old can also easily do it. It barely takes 15 minutes and is very easy to do on your own. You don’t have to wait for someone else to help you.

And once after the assembly and installation of it, you can forget about it for an extended period.

• Cost to money

When it comes to advertising, feather flags are one of the best ways to do it. They are not costly like other modes of advertisement and are very useful and fast in giving results.

They are the easiest way to build your business image in the eyes of people. Besides, you can use them year in and year out, as long as you store them well in their carrying bag when not in use.

• Fast results

Feather flags do not require any setup for using them. As soon as you put them in their posting, it will start to promote your business. And results are rapid and steady. As you may be out to work for that day, but your flag will still be working for you.

And, not only it generates fast results, but also it increases your brand visibility.

But, to get your desired result, you need to set up the feather flag in a place that has the most view of the people.

• Easy to maintain

Feather flags are very easy to maintain, as they do not require any extra maintenance other than washing. And can handle different weather conditions without getting much damage.

Once you have set it up in its place, you can forget it for the next six months in most cases. However, it is better to avoid keeping it in the hot sunlight for prolonged periods. The sun’s UV rays can lead to the fading of colors.

• Durable

Feather flags are highly durable. They are waterproof, and can thus be used in rainy seasons. Heat and cold weather also do not affect feather flags.

Although they are very durable, they should be kept away from sharp objects as they can get a cut from them.

• It does not require much space

Feather flags do not require much space; you just need a small area to set it up. It’s unlike banners which require enough space to set up its two ends.

• Lightweight 

Feather flags are very lightweight and easy to carry.

• Customization 

The best thing about feather flags is they can be customized according to your needs and wants. So, you can choose and use any color, any slogan, and can customize their banner in any way possible that suits their brand.

And, also they come in a variety of shapes and sizes, which can help personalize your feather flags to more extent.

Designs for feather flag

Your design defines your brand while advertising with a feather flag. So, you need to have an attractive and eye-catching design to generate sales and increase your brand awareness.

Thanks to the feather flag, you can create any type of design and choose it in any shape and size, which suits your business the most.

There are things one should keep in mind while creating design and customizing your feather flag.

The design should be attractive enough to make people look at it, and read whatever message you want to get across. The flag won’t help much if it doesn’t capture passers-by’s attention.

Brand logo and information should be printed on both sides so that people moving both sides can view it. This applies to double-sided flags. In the case of single-sided flags, you have only one side to print your content. So use it wisely, and while setting up, ensure that side is visible to oncoming traffic.

There should not be irrelevant information in the feather flag.

And the most important thing is that the feather flag should reflect the purpose and motive of your brand.

Uses of feather flags

• To increase your brand awareness 

Feather flags are used for various purposes, but the most common one is to increase your brand awareness by making your logo or your brand visible to people. When people see something regularly, they remember it.

So, feather flags are the best way to increase your brand awareness in your local area.

• To give the latest update about the business

Well-established brands use feather flags to update people or their customers about the latest sales, discounts, deals, etc., of their brand.

• To promote your business brand

Feather flags are the best and cheapest way to promote your band or business and make it visible to people.

And who doesn’t want to promote their business and grow fast? Promoting your brand by the feather flag is one of the best and easy-to-use options available.

Uses of feather flags other than business purposes

• Used in festivals and events

Feather flags are also used to inform people about the latest festival or event. They can be customized according to the theme of the event. And they are also used to get more public attention for the festival or event.

• Used in parties

When it comes to promoting your brand or some party, feather flags are the best way to do it. You can use the flag to advertise, and inform people about your upcoming party.

In addition to promoting parties, these banners can also be used as a banner giving directions, or maybe just used for the menu.

• Used in grand openings

Using a feather flag to inform people about your grand opening is an excellent idea, especially if you are starting a new business. It’s primarily because feather flags are eye-catching and will advertise about your opening both far and near.

• To spread some message

Feather flags are also used to spread social messages like child labor, women equality, etc., among our community. They are also popularly used in churches to let people know about any church activities and programs.

Some people also use banners to spread awareness about cancer, aids, etc., to society.

Some frequently asked questions

Can flags be used in advertising?

Yes, feather flags are widely used in advertising and marketing your product or service. They are cheap, durable, easy to use and wash, and cost-effective.

That’s why from small businesses to big businesses all are using feather flags for advertisement. 

And, they are a great way to advertise and scale your business in your locality without much effort and with great results.

What are advertising flags?

Advertising flags are the type of banners used to promote your product or service by adding your graphics, logo, jingle, or anything that tells people about your business.

Advertising flags are also used for purposes like event announcements, party banners, etc.

But, they are mostly used for promotional purposes and to establish your business presence in people.

Do feather flags work?

Feather flags are highly effective when it comes to marketing your product or service. They are just like banners but cheaper, consume less space, and easy to assemble.

And “yes” feather flags work very well to market your product or to make an announcement. They tend to flutter with the wind to grab people’s attention and are widely used by every business and event originator.

And, the work of the feather flags is primarily to create a business presence for small businesses. In the case of big companies, they are mainly used for advertising upcoming offers or products.

What is a feather flag?

The feather flag is an advertisement flag used by businesses or event originators or anyone who wants to promote something. Minor

The name is feather flag because they resemble bird feathers, and that is the only reason why their name is feather flag.

What is a feather banner? 

Feather banners or feather flags are banners used by both small and large businesses to promote their business, event, or other promotions These flags are durably built, affordably priced, and can easily be ordered online.

There are many companies like vancke.com which manufacture a wide range of feather flags in various colors, sizes and types. There’s sure to be something for everyone. Besides, these flags reach you with a carrying bag for safe and convenient storage and transportation from one spot to another.