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Three best marketing products for small businesses

Marketing is the most challenging & critical part of any business plan as it brings demand to complete a chain of demand & supply. It is fundamentally essential for running a business successfully, irrespective of business size.

Marketing budget size impacts the way we plan & design a marketing strategy. Small businesses comparatively have a smaller marketing budget, making it complex to design a converting marketing strategy. We’re here to discuss how smaller marketing budgets can be used wisely to design impactful marketing strategies.

This blog will discuss the three best marketing products for small businesses.

Three best marketing products for small businesses

Three best marketing products for small businesses

Business Cards | Best Marketing Product for small Businesses

Business cards are basic & one of the most impactful marketing products to build connections with potential clients. You may spend as much time & effort as you can to design a converting business card as it is the first and foremost thing that introduces your business to potential clients.

What do business cards include?

An ideal business card content may include,

  •  Logo – Design a logo that interprets your business & attracts the potential audience. It is the face of your brand or business. It will be featured in your all business papers & marketing products as your business identity.
  • Business Name – Your business name will be printed as the title on business cards. Business name matters especially for smaller & new businesses. Get an exceptional business name that meets the listed characteristics,
  • Small & Easy to pronounce –Choose a small business name that can be pronounced easily. Small & easy to pronounce business names stay in people’s heads longer once exposed to them.
  • Unique & related – Choose an exceptional but related business name that hints at the services or products your business offers.
  • Local feel – As it’s about small businesses, local feel is the most critical factor in looking for an ideal business name. We may choose a business name that can associate our local targeted audience culture, heroes & stories.
  • Pitch line – Pitch line makes business cards a converting marketing product & bost your business. The business card pitch line is a smaller but impactful line that interprets your product or services exceptionally.
  • Address – The address of your business location is also printed on business cards.
  • Contacts detail – E-mail, landline, Fax, Telegram or WhatsApp numbers are printed on business cards. Ideally, more than one contact number or emails are printed on business cards.

Marketing Benefits of Business Cards

Business cards are the most fundamental & traditional marketing tool with the enlisted benefits,

  • Connectivity – Business cards let you make a connection with a potential client or investor. It lets you start the conversation by introducing your business’s vital details with a card. Contact details enriched business cards can be helpful to get potential clients to call later on.
  • Get visible to the potential audience – Business cards make a business visible in specific communities & areas. For example, you can pin up the business card on a coffee shop or general store board or leave a business card on the car’s windscreen.
  • Market anywhere & at any time – Business cards allow you to market your business anywhere & at any time. You may meet a potential investor at flight or a client at a coffee shop; business cards will help you to immediately market & introduce your business.

Advertising Flags| Best Marketing Product for small Businesses

Advertising flags are a clever marketing tool for small businesses to traditionally market their services or products. Whether it is your office or a business event, advertising flags can help you make your business visible. There are various advertising flags; you can use for varying marketing strategies at business events or offices.

What do we do, and which age group audience is our potential business target? These questions impact how we design a marketing strategy and our choice for marketing products. We will discuss the best advertising flags & banners that can help you in varying scenarios to market your business.

Three best marketing products for small businesses

Three best marketing products for small businesses

Feather Flags

A feather flag is a perfect marketing product to display outside your business office or outlet. You may get a customized feather flag for your business to display any promotion or make your business visible.

You may think of newspaper ads or brochures as a better deal than flags. These too are impressive marketing products, but nothing can be as impactful as feather flags to convert passing by random visitors.

If you have a business office or outlet in a well-known area or a busy street. In that case, Feather flags can be the best advertising tool to make your business visible & attract passing by potential clients or investors.

Three best marketing products for small businesses

Three best marketing products for small businesses

Teardrop Flags

Teardrop flags’ attractive shape makes them highly converting marketing products. Their sharp & appealing look grabs passing by people’s attention to ultimately makes our business & promotional message visible to them.

Customized Teardrop flags’ best possible use scenarios are listed below,

  • Sports event – You can sponsor your targeted community school, college or university sports gala. Sponsoring events is a clever marketing move; it lets you do branding & display your promotional message. Teardrop flags can be the best advertising product to make your business visible & display your company message at the school’s sports gala. It will ultimately get a loyal customer base for your business that can turn a smaller business into a national business group.
  • Grocery Store – No worries if you can’t afford to sponsor a sports gala or other events. You can still implement a highly converting marketing strategy. Places like grocery stores are generally visited places by all community members. You can display teardrop flags outside the grocery stores obviously with the consent of grocery store owners. It will make your business visible to nearly all community members to boost your business conversion rates ultimately.
  • Road Divider Nursery – You can do branding or implement a promotional campaign by displaying customized teardrop flags at the road divider nurseries of your town. You may need a small budget & consent from your local authorities to display your business message enriched feather flags at road divider nurseries for a few days. It will be an intelligent marketing strategy to make your business visible & loudly say your company message.
Three best marketing products for small businesses

Three best marketing products for small businesses

Pop-up Banners

Pop-up banners are another sophisticated marketing product for indoor & outdoor promotional activities. Pop-up banners allow small businesses to design a cost-effective marketing campaign with higher conversion rates.

We have discussed below how small businesses can intelligently use customized pop-up banners for their awareness or promotional campaign,

Business Events – Trade or business events are great opportunities for smaller businesses to introduce potential audiences & investors. Small businesses must look for such opportunities to make an identity and capture clients’ & investors’ attention. Pop-up banners can be an impactful marketing product to display your company message inside & outside the event organizing halls.

Indoor Sports Events – Earlier, we discussed the importance of sponsoring as a marketing strategy to earn a loyal customer base. If you’re sponsoring an indoor game like tennis, you can display promotional message enriched customized pop-up banners around the tennis court and at the entrance & exit points.

Business office – Pop-up banners are beneficial for indoor marketing at business offices. Getting potential clients to your office or outlet is not enough to generate sales in this competitive era. It would be best to grab your customers’ attention to get them converted, and promotional message enriched customized pop-up banners come there to attract customers and boost conversion rates.

Three best marketing products for small businesses

Three best marketing products for small businesses

Brochures |Best Marketing Product for small Businesses

Brochures introduce a business and try to answer multiple questions like what we do, what makes our products or services exceptional, or what makes our company superior to our competition?

Brochures are a traditional & more detailed version of any business website about us section. They let us share our journey, products, services & offers with potential clients & investors.

Let’s have a look below to know general use scenarios for brochures,

  • Business expo – Brochures is the ideal marketing & promotional product to share promotional messages & detailed stories with clients & investors at the business’s expo. Hundreds of people visit business expos, and it is nearly impossible to have a detailed discussion with every potential client because of the short time & heavy workload. Brochures come there to share our business stories, promotional messages & offers with all the visitors in minimal time & effort.
  • Postal Mail- Postal mail is a popular traditional marketing product that turns the fate of many smaller businesses by getting them incredible conversion rates. It can be helpful to do cost-effective branding or promotional marketing by sending brochures via direct postal mails.
  • Place Brochures into Newspaper – Newspaper ads can be expensive & waste of marketing budget if you target a smaller audience or area. It will be a cost-effective & clever marketing move to put brochures into newspapers by contacting newspaper distributors of your targeted area. It will convey your business message to the targeted paper reading community on a minimal budget.
The benefits of Traditional Marketing over Digital Marketing

The benefits of Traditional Marketing over Digital Marketing

In this competitive business era, marketing plays a vital role in building a loyal customer base for any brand. From product awareness to sales growth, marketing is the only way to survive & thrive for any company in this competitive business world. But the way you launch a marketing campaign matters to determine its success rate. After the technological advancements, marketers have plenty of digital marketing options to connect with a wide range of audiences. Digital marketing is significant & helps in the exposure of any business, but ignoring traditional marketing can be a regretful strategy for any company. This blog will explain the unmatched benefits of traditional marketing over digital marketing.

The Benefits of Traditional Marketing

Traditional marketing is essential to build a loyal customer base & for the consistent growth of any business. Let’s dive deep into the marketing world to get the importance & benefits of traditional marketing,

Do businesses still need traditional marketing?

‘Do businesses still need traditional marketing?’ New babies to the marketing world generally ask such questions. Look, you can’t abandon traditional marketing on the cost of digital marketing if you want to taste the success. Traditional marketing includes offline marketing strategies like Television, Radio, Print, Flags, Billboards, etc. How can you ignore such important marketing tactics while Traditional marketing still has higher ROI (Return on investment) for most companies?

The benefits of Traditional Marketing over Digital Marketing

The benefits of Traditional Marketing over Digital Marketing

You may look at a few mega digital companies like Amazon & Netflix’s marketing strategies. Both are purely digital companies but invest a large portion of their marketing budget in traditional marketing. Do you know why? Because it’s natural, most people find themselves connected to the physical world rather than digital space. US-based research shows that 56% of people find print ads more reliable.

Abandoning traditional marketing can indirectly abandon 56% of your targeted market.

Now, when traditional marketing importance is crystal clear in this digital era, let’s have a look at key benefits of traditional marketing,

Interpersonal Interaction

Indirect marketing tactics let you interact with your audience individually. Indirect marketing strategies like door-to-door campaigns or custom flags left an everlasting impression on people. Let’s adopt an indirect marketing strategy to build a trustworthy relationship with your targeted market.

Be a part of communities

In this bustling era, people look for someone whom they can trust. The local TV, radio, print, billboards, mails, or flags marketing let your company attach with local communities. It earns the special place for your company in a targeted local community & ultimately achieves higher growth & loyal users. A well-planned & consistent indirect marketing campaign can turn a product into a cultural part for targeted communities.

Best Awareness Tactic

Digital marketing is a new way for launching awareness campaigns & it lets us reach a specific targeted audience. It’s good to go with digital ads for running an awareness campaign, but you can’t abandon traditional marketing. Traditional marketing strategies are still the best way to launch an awareness campaign.

What services or products does your company offer? Say as louder as you can. Everyone must listen & remember your brand name & key services/products. That’s the fundamental goal of any awareness campaign. And indirect marketing is a tested tactic with higher ROI to launch a successful awareness campaign.

Best for old folks

Two decades ago, there was neither internet nor the concept of e-businesses. Indirect marketing was the only way for marketing at that time. There are still millions of people; who don’t know how to use the internet or don’t feel comfy with digital campaigns. When they get a flyer, look at a custom flag, newspaper, TV, or listen to a radio, they know it’s an advertisement & listen to it. You might say such people are old folks, but they are huge in number & potential buyers with higher purchasing powers. Traditional marketing lets you target such groups who feel comfy with physical marketing.

Marketing | Subconscious Clicking Game

Marketing is a way to feed your message to the subconscious of the targeted audience. If your campaign successfully clicks the ‘audience subconscious.’ Then you can gain a substantial rise in conversions & loyal client base.

Indirect marketing psychologically impacts humans’ subconscious. When we look at a billboard or advertising flag while driving, we read the message unconsciously. And our mind clicks the advertisement message & asks to try when we’re out to do shopping for similar products.

The benefits of Traditional Marketing over Digital Marketing

The benefits of Traditional Marketing over Digital Marketing

While digital ads disturb most people, they look at the time to click ‘skip ad’ rather than looking at the advertisement. Because digital ads appear when we’re curiously reading a blog or watching a video.

Get noticed by a new audience

Colorful billboards & flags with catchy pitch lines get noticed by the people. It creates buzz around the city. Everyone talks about the specific brand message. Traditional marketing, including billboards, flags, newspaper ads, and radio messages, can target a vast audience instead of a narrow group audience.

The benefits of Traditional Marketing over Digital Marketing

The benefits of Traditional Marketing over Digital Marketing

For now, digital marketing is a way behind traditional marketing campaigns in targeting a vast audience.


Reliability matters, and it’s nearly impossible for newly launched brands to gain people’s trust via solely digital campaigns. We, humans, are listing to radios & watching TV for generations. The messages we get from TV or newspaper feel 100% reliable compared to digital ads.

People are still struggling to align with the digital world, and fake news & phishing trends further damage people’s trust in digital information. Traditional marketing is the only way to gain people’s confidence, especially for newly launched companies.

Direct Mail

An English writer Edward Bulwer-Lytton, well said,

“a pen is mightier than a sword.” Writing is one of the oldest & effective tools to share thoughts. Writing direct mail can boost your company conversion rates compared to e-mails.

A study suggests that companies get $2,095 sales for every $167 spent on direct mail marketing. Those are exceptional ROI statistics for any marketing strategy and unravel the benefits of traditional marketing.

Direct mail enables a company to build a personal relationship with clients individually. And personal relationship building is a tested way to earn loyal clients for the companies.

Higher ROI Statistics

Everything is getting digitalized nowadays, then why do you still find traditional marketing knocking on your door? From Amazon to Netflix, most digital giants spend millions of dollars on traditional marketing campaigns. The question is why, why do such companies need to launch traditional marketing campaigns?

No wonder the answer is simple & straightforward – higher ROI statistics. Traditional marketing like print, TV, billboards, flags and flyers have a tested & proven track record for bringing results. That keeps traditional marketing alive & even a step ahead of digital marketing.

Marketing Budget

The marketing budget is one of the founding pillars for any marketing campaign, and it matters, especially for the smaller companies.

Who are you? Let’s suppose you’re a newly launched makeup company. Do you have enough marketing budget to compete with Salena Gomez Rare Beauty? Are you planning digital marketing campaigns? You can’t even do 10% of what Her brand is doing with the large marketing budget. But traditional marketing can help you compete with ‘Rare Beauty’ & other giant beauty chains in particular markets with a smaller budget.

The benefits of Traditional Marketing over Digital Marketing

The benefits of Traditional Marketing over Digital Marketing

When you launch a digital marketing campaign for any product, most viewers also find the already established companies’ campaigns & prefer to go with them. It causes lower ROI for newer companies’ digital companies.

In comparison, traditional marketing strategies let your brand voice reach a vast audience. And you can feed your brand messages in the absence of your competitors via traditional marketing. That can bring higher conversion rates for your company.

Traditional Marketing is Cost-Effective

Whether it is a multi-billion company or a smaller company with few thousand dollars revenue planning to spend the marketing budget wisely is a vital & essential tool for success.

You have to look at ROI statistics & the size of your company advertisement budgets to plan awareness or conversion campaigns.

With the smaller marketing budget, it is wise to choose the traditional marketing approach, as it lets you reach a larger audience with higher conversion rates compared to digital marketing.

Digital media campaigns are costly when we look at ROI statistics. We need content (blogs, images, videos, sales pitches) regularly to feed the digital space. However, the cost of promotion is another headache. And, it becomes worse when you find your well-established competitor’s campaigns targeting the same audience at a similar time. It causes the audience to go with well-known brand products rather than a newly launched brand and ultimately decreases the ROI.

Final Words

Digital marketing is getting popular with each passing day, but it should not be a reason to abandon traditional marketing. We have discussed the significant benefits of traditional marketing that show how it is still effective to boost businesses growth.

You need to come up with creative design ideas & catchy sales pitches that connect your audience. Billboards & custom-designed flags could be a cost-effective traditional marketing strategy with higher ROI & conversions. In case your company has a reasonable marketing budget. Then you may try both digital & traditional marketing strategies.

A Comprehensive Guide to Concert Feather Flags

Top Reasons to Use Customized Marketing Feather Flags

Top Reasons to Use Customized Marketing Feather Flags

Top Reasons to Use Customized Marketing Feather Flags

Feather flags are advertisement banners used by event organizers, brands, and businesses to promote their trade. As the name indicates, these banners are like bird feathers in their shape and weight.

Since these flags occupy less space and convey a clear message, they are the perfect choice for all marketing agencies. These feather flags find maximum use in high-density locations like indoor malls, trade shows, sports events, dense cities, etc.

Various pre-printed banners are available in different sizes and shapes to fulfill your advertising requirement. You can also order customized flags as per the marketing needs of your business.

Moreover, you can opt for single-sided, double-sided, tall, or short banners as per your needs.

The fabric of feather banners

These banners are generally of polyester material. This polyester fabric is lightweight enough to wave with the breeze and durable to withstand extreme weather.

Though nylon is also a popular option, it tends to fade over time and may rip off and dry up when used for long periods. So polyester fabric remains the best fabric option for these custom banners.

The printing process

There are various ways to print the flags. The graphics are directly printed on the fabric in most custom flags, allowing for proper bleed-through of ink and slow fading.

Another way of printing is through dye sublimation. In this technique, the feather flag manufacturers first print the graphics on paper and then use heat-pressing to transfer them to the flag fabric.

Though this method gives bright colors, the banners fade quicker.

Colors used in printing

  • RGB

RGB means red, green, and blue. It finds its use for digital mediums like phones, computers, and TVs.

  • CMYK

It is the acronym for cyan, magenta, yellow, black and is famous for printing feather flags, brochures, flyers, etc. These colors are physically mixed in different proportions to get the desired color, and it is similar to mixing painting colors.

  • Pantone colors

These colors use CMYK-based PMS (Pantone matching system) and print standardized colors for different industries and businesses. The PMS system matches and identifies colors across the United States.

How to install and secure feather banners

You do not need any extra tools to install and secure the banners. The flag kits come complete with three to five poles and mounting hardware.

You can join these small pole pieces together to make a single large pole. For mounting purposes, the flags come with different types of bases.

Base options

Feather flags come with different base options to suit various purposes:

  • Square

It is a square-shaped, flat base made up of heavy metal. It is an excellent choice for indoor and outdoor purposes and can withstand moderate winds and heavy foot traffic.

  • Cross base

This base has four legs with a foldable design. Since you can fold this base, it is a traveling-friendly option. And you can also use it indoors.

  • Cross base including water bag

This is a modified version of a cross base with a water bag that you can put on the top of the cross base. The extra 16 pounds weight of the water bag helps secure the flags.

  • Ground stake

This type of base is best suited for outdoors. It has a metal spike of 25″ length that you can directly insert into the solid soil. And then you can install feather flags on this spike.

Top Reasons to Use Customized Marketing Feather Flags

Top Reasons to Use Customized Marketing Feather Flags

Types of feather banners

  • Single-sided

Single-sided flags are printed only on one side. So the backside of the banners has a reflection of the front print. Although you can use them for all purposes, they best suit single route streets or one-way traffics. The other side of the traffic will only see the reversed image.

  • Double-sided

On the contrary, the double-sided flags have two fabrics woven together as one. And to avoid any possible see-through, there is a black fabric placed between the two layers.

You can get the same or different messages printed on both sides of the flags. They are the best choice for two-way traffic.

How are double-sided feather banners made?

The making of double-side flags is slightly different from single-side flags. There are two separate fabric layers for double side flags, each of which is custom printed.

Since these flags are opaque, you can print two different designs or repeat the same design on two sides. Either way, the audience can read the printed message from far off. This feature contrasts with the single-sided flags where the message is printed only on one side.

These feather banners are available in various sizes in the range of 6-17 feet. You can order one according to your marketing requirements.

Five reasons for choosing double-sided feather banners over single-sided banners

While selecting custom feather flags for advertising your business, it is always better to opt for double-sided banners because they offer many advantages over single-sided flags.

Read these five points to know why your business gets good value by investing in double-sided feather flags.

  1.    Easily affordable

These double-printed flags are easily affordable and are available at all reliable stores. You can also get customized banners according to your business requirements.

  1.    Variety of designs available

Another attractive feature of these banners is the variety of designs you can get printed on both sides of these flags. You can customize the design and content you require for your marketing purposes on both sides.

And since these flags are opaque, there is zero possibility of see-through, which implies that both sides can easily feature a different design.

  1.   Provide view from all angles

The main advantage of getting these banners is that they provide visibility from all possible angles and distant sites. It is a beneficial feature for consistent business marketing because more exposure to your message means more traffic for your business. So selecting double-sided flags means more visibility. 

  1.   Heavy, so looks better

Yet another reason to opt for a double-sided flag is their weight. These banners are heavier than single-sided flags, thus making them sturdier, durable, and a better look.

More weight on the banner makes its design look more convincing and eye-catching.

  1.   They are not transparent but opaque

These flags have two different sides, which makes them opaque. And because they are opaque, it makes the designs and prints on these custom banners more visible. You can easily see them even in bright sunlight as they do not become unrecognizable or hazy.

Top Reasons to Use Customized Marketing Feather Flags

Top Reasons to Use Customized Marketing Feather Flags

Tips for making your customized flags last longer

Although these banners are strong and durable, proper care helps ensure the flags last longer than usual. Here are three excellent tips for maintaining your feather banners.

  1. Ensure correct installation

Ensure that you properly install the flag base in the ground. Do not forget to use tension cords wherever required. And make sure to insert the pole into the ground properly when using it on soft ground. Also, place the head of the spike base a little above the soil for proper rotation.

  1. Minimize force

Protect your flags and poles from any force because the damage caused by any intentional or unintentional pressure does not come under warranty.

For instance, if your flags are caught on fencing and torn, you cannot replace them by claiming a warranty.

Or, if landscapers cut your flag pole, you can also not replace the flags. Therefore, it’s crucial to shield your banners from similar kinds of force.

  1. Take the flags down in severe weather conditions

Feather banners can get damaged in severe weather conditions such as blizzards, winds with a speed of 40 MPH, and storms.

Take the feather banners down and store them safely whenever extreme conditions prevail. The flag and poles might damage if not adequately cared for during severe weather.

Why you should use customized feather banners for marketing

The feather banners are the real heroes of the marketing world. With umpteen features, they are the business owners’ first choice.

They fulfill all your marketing requirements, from providing 24*7 advertisement and durability to economic choice and attractive designs. Read these ten points to know why you should use these banners for marketing.

  1. Compact and lightweight

All the flag accessories come in a portable carrying bag, ensuring easy organization of all the parts and hardware. Moreover, you can travel hassle-free as you only have to carry the bags along.

Additionally, the storage space is also small in comparison to their sizes. For example, an 18ft banner can easily dismantle and fit into a 5ft long carrying bag.

Thus, their compact size is the best advantage of using these flags for promotion.

  1. Durable

The polyester fabric used in these flags makes them long-lasting. Moreover, built from fiberglass, the flagpoles are sturdy enough to last for at least five years if you take proper care of them.

  1. Economical

The prices of the banners vary depending on their size. From large billboards to small customized feather fags, you can easily choose something that fits your budget.

  1. Easy designing and printing

You can design your customized feather banners. Yes, you heard that right. You can select your graphics, logo, and text and send them to the manufactures for printing. This way, you can get customized flags.

And if you need a pre-printed banner, you have to go to the store and order the flag of your choice. You can also have the feather flag manufacturer’s in-house designer create one for you if you do not know what to print on the banners.

  1. Different sizes and shapes

You can get these banners in variable sizes, from 6-18 ft. You can use small flags outside your stores for your business advertisements and larger ones to promote events.

Also, the tall flags come with increased width so that you can add more graphics to your banner. Moreover, you can conveniently place them in crowded places due to their compact size.

  1. Consistent advertisement

Since these flags are weather resistant and you can place them outside throughout the year, they provide consistent advertisement for your business.

  1. Weather-resistant

These flags are weather resistant to a great extent and remain unaffected by excessive rainfall or high winds.

Keep the stakes above the ground if you have anchored your banners via ground stakes. It helps the flags swirl with the winds and prevents any damage because of the abrupt change in directions of the wind.

However, it is advisable to keep the banners indoors in extreme weather to ensure a long life for your feather banners.

  1. Optimally located

Since they come in variable sizes, you have the convenience of placing them at any desired location. If you want to put them indoors, opt for square bases. And if you’re going to place them outdoors, you can secure them with cross bases.

Moreover, if you are looking for additional security, you can use water or sand-filled bases for weightage. Heavy metals bases can also prevent the flags from falling on your inventories.

  1. Easy assembly

These customized marketing feather flags come with an instruction manual for easy assembly. There are instructions on joining the poles, securing the flags in bases, and fitting the feather fabric to the pole. And since they are lightweight (10-50lbs), anyone can handle the installation.

  1. Versatile

These marketing flags have versatile uses, like working as an effective marketing agent for indoor and outdoor businesses. If you are using them outdoors, use the correct base for securing the flags.

And with a variety of bases available, it becomes convenient to use these flags as per your requirements. Moreover, you can also mount them on the walls with the help of wall mounts or to the canopy side.

The talented designers at create customized, beautiful feather flags for you and that too at affordable prices. You can get all sorts of banners in different styles that fit your budget and meet business requirements.

At, you can order single and double-sided flags in eye-catching graphics and bright colors. All you have to do is visit their website and make your choice!

Top Reasons to Use Customized Marketing Feather Flags

Top Reasons to Use Customized Marketing Feather Flags

Top Ten Reasons to Use Feather Flags To Advertise At Your Golf Event

Top Ten Reasons to Use Feather Flags to Advertise at Your Golf Event

Top Ten Reasons to Use Feather Flags To Advertise At Your Golf Event

Top Ten Reasons to Use Feather Flags To Advertise At Your Golf Event

Golf is an exciting sport to watch through the many golf events organized worldwide due to the widespread popularity of golf.

The sport’s origin is difficult to establish, although it has its roots in the Netherlands and then progressed to Scotland.

From its obscure antiquity, Golf attained worldwide popularity quickly. At present, there are several golf events organized around the globe every year.

As the organizers plan for such kinds of sports events, they look forward to a larger gathering. This is where the role of feather flags comes into play.

These sports events are made famous by promoting them using feather flags. Since the organizers aim for maximum gathering, the need for advertisement is huge.

Feather flags are an effective means of promotion of such events.

What are feather flags?

Feather flags are an effective means of advertisement as far as small businesses are concerned. It is because of their ability to attract the attention of more people. Whether a business promotion or a sports event, feather flags find their utility in all marketing strategies.

Feather flags derive their name due to their feather-like appearance; they, however, are not stuffed with feathers. They may range from 10ft to 20 ft. Most businesses, however, prefer a length of approx 13 ft to promote their services or products.

Historical background of feather flags

The concept of the feather flag is not new in the business world. Small and large businesses have been using the feather flags since the 1970s. Though it is an uncommon word, unlike the usual ‘yard sign’ or ‘custom banner,’ the flags are extensively used by business or event organizers to promote their brand or attract maximum gathering.

However, in the 1990s, despite the growing popularity of the internet, feather flags still became an effective means of marketing small businesses. The increasing use of the internet helped expand feather flags by making them cheaply available.

It became more convenient for organizers to order the flags online instead of depending only on local and expensive flag makers. With plenty of design tools available online, customization of feather flags has become easy, and they have been growing ever since.

Feather flags have been the traditional means of advertisement because they are non-digital and present before the internet era. It makes them the most effective marketing tool. So, if you are organizing any sports event, these feather banners are worth trying.

Purpose of feather flags

The purpose of using feather flags is effective marketing. All businesses, whether large or small, use this traditional method of advertisement. These flags do wonders when it comes to branding, promoting services and products, or garnering the attention of a large crowd for an event like sports.

The feather flags serve the purpose of promoting the brand logo. You can not use them to communicate long messages.

Top Ten Reasons to Use Feather Flags To Advertise At Your Golf Event

Top Ten Reasons to Use Feather Flags To Advertise At Your Golf Event

Effective ways of marketing about your golf event using feather flags

  1. Selecting the right colors and combinations

Color is an important feature to keep in mind before you start your marketing campaign. Selecting the right colors for your feather flag will make the advertisement more effective.

Brighter colors have a greater possibility to get to a larger audience. However, opting for too bright colors can adversely affect the purpose of the flags. It will make the flags lose their professional look.

Evaluate the target audience and choose the colors accordingly.

Colors have an impactful influence on the banners. Therefore, the right choice of colors and correct color combination can be a turning point for the success of your marketing strategy.

While designing banners, make sure to use a color combination that is appealing to the customers. Perfect colors are persuasive and can set your mood right. You can use contrasts to make the flags attractive.

You can use the same colors for the golf event’s branding to maintain uniformity and appeal. This way, people who see the banners are most likely to remember the event.

  1. Deciding location

Locating the feather flags at the correct place is the crucial aspect of any marketing strategy. Try to place the flag at locations with maximum visibility for both the business campaign and event organization.

Suppose you are organizing a golf event. You need the maximum number of people to reach there. It can only happen through the correct marketing strategy, at the proper place. Place the feather flags at places that attract the highest traffic, where you expect most of your spectators to see them. It could be at the local golf curse, community center, or shopping centers.

If you want your feather flag to stand out, focus on its placement. Placing the feather at the right place will help you gather a large crowd.

Avoid setting the flags at places with a hindrance in their visibility, like near trees or power lines. Furthermore, try placing them at places where not many things are present in the vicinity. It will enhance their visibility.

Additionally, at busy places, place the feather banners in different locations. This way, flags become visible to more and more target audiences.

  1. Events selection

Feather flags are effective when you use them only for a specific event rather than the whole year. So businesses should use these sail flags to promote their services and products only if they notice increased traffic due to the flags.

Events like sports can also use the flags to attract more crowds to the event. The banners work as a catalyst in garnering people’s attention towards an event.

Since the message conveyed by the flags is clear, it generates interest among the locals to go to the event.

  1. Effective message

If you use one flag to attract people and convey your message, focus exclusively on the logo. A single flag has limited space available, so the news delivered would be loud and clear.

However, if you are using many flags, go creative. Try conveying your message by spreading it across the flags by adding one word to a single banner. Additionally, you can also create sentences or notes using multiple flags in a series.

  1. Perfect fonts

The feather flags containing the correct font style will have to be visible from afar. And as the feather flags would be waving in the winds, it becomes essential to consider the right font style.

You can use popular fonts with maximum visibility, like Geneva, Times Roman, Arial, etc. While selecting the fonts, keep in mind to choose at-most two fonts to make your message visible.

Using different fonts can make the banner look intricate and fussy, making it difficult for people to read the message you have to convey.

  1. Quantity of text

The amount of text to be contained in feather flags decides their readability. Try to include a few words to deliver your message. Too many words and sentences can make the banner look complicated to read.

Additionally, a combination of upper and lower case letters will make the text look attractive, but remember not to overdo the upper case letters.

Moreover, select larger text for better readability and choose the words that are easy to read and deliver the message quickly. Keep the information precise. Focus on the proper text placement to ensure you get your golf event details across to the reader.

Top Ten Reasons to Use Feather Flags To Advertise At Your Golf Event

Top Ten Reasons to Use Feather Flags To Advertise At Your Golf Event

Reasons to use feather flags in promoting a golf event

  1.   Economic promotion using feather flags

The feather flags are economical whether you use them as single-sided or double-sided banners. These customized feather flags offer a much cheaper promotion, unlike the different marketing methods.

Since the flags are durable, they cut the promotional cost to a large extent. The long life of the flags makes the investment worth every penny for your golf event.

  1. Versatility of feather flags

The feather flags are versatile to use as per your requirements. If you are low on budget, get all the required information printed on one banner. But if you are willing to spend an extra amount, you can get different flags printed for various purposes like sports events, sales, products, etc.

  1. Everlasting investment

The feather flags remain unaltered over time, so they are an everlasting business investment. They are a significant asset because you can use them to advertise not just one golf event but also for as many events as you like.

They do not grow old with time, nor do their quality deter. They remain the same for many years, thus are a significant investment. Promoting any event with the feather flag will bring in an unvarying return.

  1. Visibility is enhanced

Feather flags give an effective and visible message to the target audience. It helps in garnering the attention of more and more people towards your event.

If you plan to organize a golf event and want to attract the maximum number of people, feather banners are a must-have for a successful jam-packed event.

  1. Easy to design and print

With feather flags as a promoting medium, you get to explore your creativity. You can experiment with different color combinations, contrasts, and customized graphics to attract a maximum number of people to your golf event.

A feather banner that highlights your message will straight away connect with the audience.

  1. Unaffected to weather conditions

The feather flags or sail flags are sturdy enough to withstand most weather conditions. They remain unaffected in rains, storms, or snow.

Additionally, promotional flags do not get entangled due to strong winds. They remain intact in whatever weather conditions. However, bringing in the banners during extreme weather conditions helps prolong its life.

  1. Lightweight and motile

Due to the lightweight nature of the poles and flags, the feather flags are easy to transfer to any desired location. Just pack them in the carry case that comes along, and you can take them anywhere you want.

You can install them at any location. Whether you want a brand promotion or attract maximum people to your Golf event, these flags come in handy.

  1. Effortless assembling 

Are you worried about the assembling of feather flags? You don’t need to worry about it because the flags grant hassle-free assembling. The flagpole kits can be assembled without any tools, no hammer or drill, and no extra effort from your side is required to mount them.

  1. Round the clock promotion

Do you want around-the-clock promotion of your golf event? Or do you want brand exposure for the whole day? Don’t worry. Sail flags will help by promoting your event all through the day.

There is no hassle of pulling them down once the promotion of any event is over. Moreover, they do not come with an expiry date or validity issues, thus ensuring 24×7 alternatives to promote your brand or attract more people for your event.

  1. Requires less space

The maximum space necessary for a feather flag of 2.5ft width is very little. This is why you can conveniently use the flags in areas where there is minimal space. In congested cities, where there is not enough space, you can easily promote your events like golf or any other sport with the feather flags.

You just require a minimum of 3 ft space to promote your services. The personalized flags let you attract more and more people to events. Additionally, they come with a carrying case, so storing them undamaged is never a problem.

Thus, feather flags are a boon for promoting an event or any marketing campaign. Whether it is a restaurant business, any sports event, or any retail business campaign, you cannot ignore the utility of these sail flags.

If you plan to organize an event, the feather flag manufacturers like offer you the best design and quality feather flags. Besides offering an affordable range of banners, they also provide customized flags.

They will help you select the perfect font, colors, and amount of text and graphics printed on the flag.

So, choose and get a flag that fits your business theme and conveys a clear message in an affordable price range.

Top Ten Reasons to Use Feather Flags To Advertise At Your Golf Event

Top Ten Reasons to Use Feather Flags To Advertise At Your Golf Event

How feather flags can help with effective customer acquisition

How feather flags can help with effective customer acquisition

How feather flags can help with effective customer acquisition

How feather flags can help with effective customer acquisition

Outdoor advertising can be a powerful tool for marketers to promote their products or service. Outdoor signs, billboards, and bus benches all have the potential to be effective at certain locations. Still, each location requires specific signage to make an impactful campaign that will last on a large scale long-term.

Feather flags are often used as part of this strategy. They have high visibility from both distances up close, making it easy to create custom designs with whatever message you want across many different mediums such as print ads, digital displays, etc.

In recent years feather flags have emerged as an effective way to deliver your message to the target audience. These are made of high-quality polyester fabric that is sturdy and durable. They are a common sight in the parking lots of malls, shops, or even at corporate events.

Feather flags are popular in outdoor advertising. They can attract more customers, inform people about an upcoming event, promote the products and services, etc.

The main aim of these feather flags is to serve as a promotional tool for all types of events like indoor promotions, tradeshow marketing, open house events, grand openings, concerts, festivals, sporting events, and a lot more.

This blog post will discuss using feather flags for customer acquisition and why they have emerged as an essential marketing tool!

Why is customer acquisition important for any business?

A customer is the most essential member of any business. Without a customer, every business would be an empty building with no one to use it.

Businesses tend to grow when the sales of their product go up, and sales go up only when they get more customers. The more the customers, the better the growth of a business!

So this leads us to focus on customer acquisition.

It is why it is important to acquire as many new customers as possible for your business. Customer Acquisition costs less than maintaining an existing client base and results in a much higher return on investment for any business.

How feather flag help with customer acquisition

Customers are the critical success factor for any business! And this is why you have to equip yourself with promotional tools that can help you reach out to the most customers.

Feather flags are effective in customer acquisition due to their ability to attract crowds. With feather flags by your side, which you can put on special events or occasions, you can attract people to your business.

The uniqueness of feather flags

It is the most innovative promotional tool used by businesses for many years to acquire new customers.

Feather banners help attract people to your location as the flag is visible from considerable distances and help notify people about your location.

It has the most incredible ability to get noticed among any other promotional tools, as it stands tall and erects with sky-pointing tips which onlookers from long distances can see.

You will not need to hire a person to hold the flag all day. Nor do you have to hire anyone to help you set it up.

Feather banners are easy to carry around wherever you want in their carrying bag. And they are easy to assemble on your own. All you have to do is assemble the cross pole, attach the flag to it using rope ties provided in the kit, and fix one ground spike to place your banner over.

And now you are all set to advertise your business!

Just one visit to a trade show or exhibition would answer how effective the feather flag is in gaining a lot of attention. You can also use it as an attraction tool for outdoor events and occasions where there is a need for a big crowd.

You can design the flag to leave a long-lasting impression in the minds of the onlookers.

How feather flags can help with effective customer acquisition

How feather flags can help with effective customer acquisition

How to Use feather flags for Customer acquisition?

The customer service that you offer plays a vital role in how customers perceive your business. You can boost revenue by making them feel welcome and valued, encouraging potential clients to come into the store or stop for fuel on their way home from work.

Let’s take a look at the top uses of feather flags that helps in accomplishing your business goals:

·        Fair & Festivals

Feather flags are colorful, bold, and high-quality items. They make for the perfect marketing tools at festivals or fairs where you want to promote your brand or business with style! Use vibrantly colored fonts and designs to help the banner separate your stall from the many other stalls that all seem to look alike.

·        At conventional marketing campaigns

Feather flags work best at conventional marketing campaigns where there are high crowd gatherings. They are easy to move around and install, even indoors. It’s all thanks to its indoor base which you just have to place on the spot you set up the banner.

And if you are worried about it toppling over, all you need to do is place a water or sandbag on the base for added weight and balance.

·        Parties & Celebrations

Feather banners are also popularly used in parties and celebrations like weddings, private functions, etc. You can print something about the event, or the guest of honor’s name on it to create a novel look to the event. Depending on where you plan to set up your feather flag banner, you can decide if you will use a base suitable for indoor or outdoor use.

·        Business & Corporate Events

You can also use feather flags wherever there is a trade show or business / corporate event. These events are an excellent opportunity for businesses to introduce themselves and their products/services.

Feather flags can effectively attract people at these events where they see your brand marquee on top of the stand. They help draw more attention than other standard signage options.

·        Commercial Use

These flags are also a common marketing tool in commercial spaces like stores, restaurants, theatres, garages, etc. They are the perfect means of getting your message out about any special offers or sales that you’re running in-store.

·        Gas Stations

Feather banners are also popular at gas stations where people drive by all day long. Since they are highly visible, feather flags are an effective way to grab the attention of potential customers who might be looking for fuel or passing by to grab a bite.

·        Promotional Activities

Feather advertising flags are an excellent choice if you’re looking to promote some special activities. These playful and colorful fluttering banners will catch anyone’s attention because they’re so colorful and attractive!

How feather flags can help with effective customer acquisition

How feather flags can help with effective customer acquisition

The How-to’s of the Feather Flag Campaign

The first thing you need to do is identify what your goal is for the campaign.

What are you hoping to achieve?

Are you looking for brand recognition, lead generation, or customer acquisition?

You can even use feather flags and other signage forms to help guide them to your booth.

  1. Once you have identified what you want to achieve from the campaign, it’s time to design a creative design for your feather flags.

There are many flag manufacturers like, which you can visit to create your custom feather flag banners. And the good news is that they also provide the relevant hi-res printing files if you want to use them on your website, social media channels, or other marketing channels.

  1. The next step is to choose the location where you want to set up your banner. You have multiple spots to select from like:
  • Outside at a point of purchase location
  • At an entrance
  • In front of your store so that it’s visible from the street side.

Depending on the location you choose, you also need to figure out which flag base would be best suited for your campaign. You receive your banner with a choice of cross indoor bases and pointed ground stakes for outdoor use.

  1. The last step is simple – installing the flag and waiting! Keep measuring foot traffic volume throughout your campaign and make sure to track any leads, sales, or online activity.

Top reasons why feather flags are best as the outdoor marketing tools

Here are the top reasons for you to consider using feather flags for customer acquisition:

·        High Visibility

These banners easily capture anyone’s attention because of their vibrant colors and unique shapes. They are especially useful when used in high-traffic areas like events or outdoor locations.

·        Portability

These flags are incredibly lightweight and portable for you to carry around wherever required. So, it doesn’t matter if it’s a beach or a trade show event; you can use them anytime, anywhere outside your business.

·        Cheap to produce

Advertising flags don’t require too many design tools or skills such as logo designs, copywriting, or photographs. They are pre-made, so the only thing left is to choose the color combinations. You can always opt to customize your banners using your own designs or by having a designer craft something for you.

·        Versatility

Banners are versatile in function, apt to use anywhere like at tradeshows, street festivals, corporate events, in front of stores, etc. All you have to do is print your logo and contact information on them so that interested potential customers can easily reach you.

·        Easy to design

Since there is no need for any technical skills, anyone can easily create a custom feather flag!

·        Fast Turnaround

As mentioned above, these banners take very little time to print and deliver. You will most of the time receive your order in just a few days.

·        Year-round service

This type of outdoor signage is effective for use through the year, in summer, spring, winter, or fall. As long you avoid using them in extreme weather conditions like extreme heat or rain, the banners will serve you for a long time to come.

·        Easy assembling

Unlike those huge billboards, feather flags are compact and easy to install. You don’t need any special tools, or additional pair of hands to set them up. You can install it all by yourself even if you don’t have prior knowledge of setting up banners!

·        Durable and Versatile

Most flag manufacturers like use the finest grade materials and latest printing technology available in the market to provide long-lasting flags.

You can this way reuse these flags whenever you want, and as many times you want, without worrying about losing their color or shape for a long time.

·        Message customization

You can create customized feather flags for your business with any message or image that you want. They make an ideal choice to announce sales, promote products, drum up interest for a new service or product, offer detailed information about your company, announce special events, and do much more.

How to Measure Your Flag Size

If you’re wondering how to measure feather flags, then this is the answer. You need to measure the width of your flag for x-height or header height, followed by pole height. So it should be something like 12 ft x 3 ft + 9ft or 11 ft x 3 ft + 6 ft.

You can always ask the flag manufacturer for help with the banner’s exact dimensions. They are always ready to help you choose the best size feather flag for your outdoor marketing campaign.

How feather flags can help with effective customer acquisition

How feather flags can help with effective customer acquisition


Feather flags are more cost-effective than other outdoor advertising options. When you have a budget to promote your business, it is always better to choose feather flags as the first option over other forms of printed flyers and posters on the street.

Feather flags can also be used for customer acquisition if placed prominently outside your shop or store. Since people can see them from a long distance away, they will effectively attract traffic and potential customers for your products and services.

So if you are serious with your game about customer acquisition, then it’s time to consider investing in the friendly, long-lasting fluttering feather banners!

How To Choose the Best Flag Colors for My Brand?

6 Best Kept Event Secrets that Can Help Increase the Lifespan of your Marketing Feather Flags

6 Best Kept Event Secrets that Can Help Increase the Lifespan of your Marketing Feather Flags

6 Best Kept Event Secrets that Can Help Increase the Lifespan of your Marketing Feather Flags

Feather flags are no doubt great at garnering attention from afar, primarily thanks to their fluttering actions. And the best thing is that you can use these flags both indoors and outdoors as per your needs.

Feather flags are also affordably priced, and make a great marketing investment for any business. The best way to maximize your return on investment lies in increasing the flag’s lifespan or longevity.

6 secrets to increasing your feather flag’s lifespan

Read on to learn about the six best-kept secrets businesses should know to improve the lifespan of their feather flags.

1.     Choose your flag location wisely

Choose your location wisely. You no doubt will want to set up the flag on a spot that generates maximum exposure. But make sure you choose a site that is also safe for a flag.

It means that you should set up the spot someplace where there is minimal air pollution because air pollution isn’t suitable for the flag. It ends up graying the white areas, while UV rays can, with time, deteriorate and fade the fabric.

2.     Ensure proper maintenance

The flag’s lifespan relies entirely on your climatic conditions and how long you leave it up. On average, a typical feather flag lasts for as many as six months to a year or two.

It depends on how long it’s kept outdoors under the sun if it’s kept in polluted areas, how much you use the banner, and how well you clean and maintain it.

Most flag manufacturers like bond their flags with a heat seal process. This minimizes the risks of the flag fraying with time. However, at times, there is the chance of the edges ending up frayed with time.

If this is the case, you have to trim, reinforce, and re-hem the feather flag to extend its lifespan.

And all you need to do this is a standard sewing machine. You will need a sharp needle, and while cotton thread does the job well, nylon threads give a more robust and longer-lasting solution.

3.     Takedown the flag during extreme weather conditions

There is the risk of heavy rains and windy conditions increasing the flag’s weight. This extra weight, in turn, puts some extra strain on the pole and can lead to potential damage.

The best way to avoid this is by dismantling the flag during heavy rain and windy conditions. You can always store it in the carrying bag accompanying the flag until the weather returns to normal.

And it’s once again safe to put up the flag. Just make sure that the flag is completely dry before you store it. Storing a wet flat can only lead to mold.

Remember, feather banners are designed only for marketing purposes. They are not fit to use in extreme weather conditions.

4.     Regular washing

The good news is that you can wash most feather flags if and when it looks dirty. All you have to do is wash it in your regular washing machine using common detergents. It’s better to wash it using 40 degrees C hot water, and then air dries it.

As usual, you can store only dry flags.

At the same time, most banners don’t require ironing after washing them. However, some of them may end up wrinkled and need ironing. It is better first to set the iron on low heat and try ironing a small patch. You can continue ironing if there are no problems.

5.     Even flags need their space.

Just like you need your space from others surrounding you, even flags need their space. You need to leave some surrounding area for the flags so that there’s no worry that it doesn’t catch or snag its pole on something.

For example, you have to keep the banners always from trees, fencing, and poles.

Besides, the warranty does not cover any damage to the flags and hardware by any force. So do not expect to get a replacement through a warranty claim if the banner gets caught on fencing.

6.     Make sure the flags are correctly installed

Yes, feather flags are indeed easy to install, that you can do it even alone, without anyone else’s help. However, this doesn’t mean you can do a poor job of it.

It’s only if you install the flag correctly it will serve you for a longer time.

This means that if you are setting it up somewhere outdoors, then the spike base has to be correctly installed. Make sure you properly insert the tip of the pole into the reinforced corners.

And keeping the spike base head above the ground provides for easy rotation. While you should use tension cords, do not pull them too tightly.

Practicing these tips can help considerably extend the life of your feather banners.

6 Best Kept Event Secrets that Can Help Increase the Lifespan of your Marketing Feather Flags

6 Best Kept Event Secrets that Can Help Increase the Lifespan of your Marketing Feather Flags

Frequently asked questions about maintaining feather flags

Here are some commonly asked questions about cleaning and maintaining feather flags:

1.     How can I steam and iron out wrinkles from vinyl feather flags?

Steaming and ironing banners make it look so much neater. However, this is something you need to be careful about.

It is no doubt that feather banners are durable, solid, and long-lasting. However, heat can create havoc on even the most robust material if not appropriately treated before use.

Most importantly, do not put the vinyl fabric flag into the washer. Doing this only leads to irreparable damage, with the colors running and fabric easily tearing.

Instead, you can follow these steps to safely wash and iron your feather flag:

  • The first thing to do is remove any pole attached to the feather flag. It makes preparing your banner for ironing or steaming so much easier.
  • Once the banner is ready, you next have to turn on your steamer at the lowest possible heat or setting.
  • As always, it is better and easier to steam or iron the flag after hanging or laying it flat on a surface like an ironing board.
  • Ironing is easier if you first smoothen out the flag. You can easily do this with the palm of your hand. It’s when your flag is smooth that you know it is ready for steaming or ironing.
  • Use a slow and gentle back and forth motion while steaming or ironing your feather flag. Also, maintain the iron at medium pressure to reduce the chances of any tearing or burning of the flag.

2.     How often should I clean feather flags?

Prolonged exposure to the outdoor UV rays can lead to cosmetic damage as the graphics are constantly exposed to:

  • Direct sun exposure

Constant and regular sun exposure leads to the fading of the banner graphics and colors. It mainly happens if you leave your banner outdoor for months together. Periodically bringing the flag in and storing it helps reduce the chances of fading.

  • Bad weather conditions

Bad weather conditions are not suitable for vinyl feather flags as it ends up dulling its protective laminate coating. So avoid keeping your banners outdoor during heavy rain, snowy and windy conditions.

It is better to bring them in and set them up late when things settle down. There’s anyway no point in having the banners up in such weather. No one will be able to see or even read what’s printed on it correctly.

  • Dust and air pollutants

Naturally, feather flags that remain outdoors keeping exposed to dust and other air pollutants like smoke and dander. This is also why the likelihood of the banners getting polluted and dirty is higher in urban areas.

In short, you need to consider the flag’s outdoor use and graphics to determine the proper cleaning schedule.

  1. Generally, vinyl feather flags that remain outdoors throughout the year should be cleaned every 2-3 months.
  2. And in the case of banners that you keep on display for only a few hours or less a day and then store them, an annual cleaning is more than enough.
6 Best Kept Event Secrets that Can Help Increase the Lifespan of your Marketing Feather Flags

6 Best Kept Event Secrets that Can Help Increase the Lifespan of your Marketing Feather Flags

3.     What are the best and safest detergents to use for cleaning custom feather flags?

You need not worry or bother yourself too much about this.

The general rule of thumb to follow is that it is always better to use a simple cleaning agent. In other words, you are safe to go to clean your banners with your regular detergent or soap.

You need the following products ready to wash your feather banner:

  • Soft sponges
  • Lukewarm water
  • Mild soaps
  • Microfiber towels or clothes

In addition, do not use the following products for cleaning purposes. These products will only end up damaging your vinyl flag graphics.

  • Paint thinner
  • Bleach
  • Chemical solvents
  • Scrubbing brushes
  • Abrasive cloths
  • Rubbing alcohol
  • Acetone or any product that contains acetone

4.     How do I wash outdoor marketing feather flags and banners?

These steps will show you how you can clean and store your feather banners so that you can use them for years to come.

  1. You first have to pat the banner surface flat and dry and smoothen out wrinkles using your hands. You can use the sunlight, steamers, or hairdryer on the lowest setting to eliminate any stubborn wrinkles.
  2. Next, get your soap and water solution ready by mixing lukewarm water with a mild detergent cleaner. You can use some dish or laundry soap or even a liquid detergent meant for delicate items.
  3. Dip the microfiber cloth in the solution, wring out excess water, and gently wipe the banner using long, gentle strokes. Work from the middle of the graphic towards its outer edges.
  4. Next, take a second microfiber cloth, dip it in clean water and rinse the banner surface to remove any soap residue. It is essential to do this because the remnant residue can end up discoloring, deteriorating, and peeling the flag.
  5. Once this is done, you need to take a third, clean microfiber cloth or towel to wipe the banner gently. Again, start from the center, working towards the outer edge.
  6. It is when the flag is dry that you can slowly roll close your banner. Make sure the graphics remain facing inside and not outside while moving. It is always better to proceed and not fold vinyl graphics because the folds create permanent creases.
  7. Store the banner in its carrying bag until its subsequent use.

5.     How do I treat spot stains on feather flags?

You can use the help of the following tips to get rid of any problematic stains on your feather flags:

  • First, try cleaning the stain using a sponge and soap, and water mixture. As always, using gentle strokes is always a better option.
  • If soap and water don’t work, apply some mild glass cleaner on the flat surface and scrub lightly using a sponge. However, it is better to read the cleaner ingredients before using them to avoid harsh solvents like alcohol or bleach.

If you are not sure about the contents, test the product before use on a tiny, inconspicuous spot. Apply and wait for a few minutes. You can apply it to the entire flag if there is no discoloration or fading.

These frequently asked questions should answer most of your doubts and queries related to cleaning and maintaining feather flags. These answers, together with the secrets mentioned above, go a long way in prolonging your feather flag’s life.

It is also better to have your feather flags printed by a reputed flag manufacturer like They are professionals at the job and have a wide range of designs for you to select from.

Besides, your feather flags reach you with multiple bases to choose from and use as per your requirements. And there’s also a handy carrying bag for storing and transporting the feather wherever needed. The bag fits into your car trunk so that you can conveniently transport your banner from one venue.

6 Best Kept Event Secrets that Can Help Increase the Lifespan of your Marketing Feather Flags

6 Best Kept Event Secrets that Can Help Increase the Lifespan of your Marketing Feather Flags

Nine reasons for you to start using yard signs for advertising your small business

Nine reasons for you to start using yard signs for advertising your small business

Have you wondered why some companies still use the old methodology of using feather flag yard signs to promote their small business? Well, you will be surprised that there are not just one, but multiple reasons and benefits for them to opt for this.

Read on to learn these nine reasons.

Excellent for promoting annual, seasonal services

Suppose you have a small business that offers some sort of seasonal services or specialists. So you will be advertising about these services year in and year out. This is where feather flags help you do this.


Well, you just have to print out whatever you want to disclose about your services. For example, you can mention what services you have to offer, its start times, any offers, etc.

You just have to place an order with a known company like for your feather flags. Place them well on time so that they reach you in time for you to start promoting your seasonal services.

Once the banners reach you, all you have to do is set them up and place them in your yard. You don’t even have to wait for anyone to do this. You have your banners all set and ready in a few minutes, advertising your special offer.

The best and most important reason for using feather banners to advertise your seasonal services is to dismantle and store them once you are done with your seasonal services.

You can keep the banner in its accompanying carrying bag and start using it the following year once again for your promotional needs.

Easily set up anywhere, even in someone else’s yard

Yes, you read it right.

Feather flag banners take up minimal space in the yard to set up. All you have to do is poke its sharp pole spiked edge deep into the ground, and you have your banner fluttering and promoting your services.

It’s perfect for getting the word out quickly, especially if you offer unique seasonal services like leave removal in the fall. You can remove the leaves from a client’s home.

And as a favor, and with a slight discount, you could request if you can put up your banner advertising your services in the client’s garden. Most people are all okay with this arrangement.

They get their yards clean, you need only minimal yard space to set up the banner, and most importantly, you offer a discount for leave removal.

There is an added benefit to setting up feather flags in the clients’ yard like this.

Any prospective customers can see the type of work you do. They can see how well you can clean the yard, giving them even more reason to consider hiring you for removing leaves in their garden.

Besides, not many people even know that people are offering your type of seasonal services. And many people require help in keeping their yards clean. So feather flags provide an excellent means of getting the word out about your services on a seasonal basis.

Nine reasons for you to start using yard signs for advertising your small business

Nine reasons for you to start using yard signs for advertising your small business

Effectively reaches out to your target audience.

You obviously cannot afford to waste much time while running a small business. You work at making ends meet where possible, and one such way you can do this is by using feather flags.


Well, it’s because you know that the money invested in the advertising reaches your target audience. All you need to do is print the right words on the feather flag. And then be strategic about where you set up the banners.

You logically have to set up your yard signs in places where you know or at least expect your target audience to live and hang out the most.

For example, if you have a daycare service, you can set up multiple feather banners in localities with more children. So the chances are higher of people approaching you for your daycare services here.

Or, if you have a plumbing business, you could set banners up someplace near apartment buildings. While many homes are also a great spot, flats offer many more potential clients within a smaller radius.

Nine reasons for you to start using  yard signs for advertising your small business

Nine reasons for you to start using yard signs for advertising your small business


The way feather banners flutter in the wind to grab a passers-by’s attention is another important reason why it’s famous for advertising even in today’s world of online advertising. Besides, the colors and text font on the banner easily attract anyone’s attention.

More importantly, feather flags don’t have much competition. Unlike online business advertising, you will be setting up someplace where there already isn’t much saturation of information and advertisements. So there is a higher and better chance of people seeing and reading them.

Affordably priced

This is another excellent and essential reason to use feather flag yard signs for promoting your small business. They are affordable, perfect to meet the budget of most small businesses.

Besides, you get an even better rate if you order in bulk.

Feather flag yard signs thus make a much better advertising option than the other local options coming with substantial price tags. Just imagine how much you may have to pour out on other options like billboards, TV commercials, radio commercials, and online marketing options like PPC social media ads.

Besides, you aren’t even sure if your advertising reaches your target audience or not. However, things are different when it comes to yard signs. They fit your pocket and reach a large, targeted audience.

Single investment

Yes, another reason why yard signs are affordable is that it’s a one-time investment that’s good for at least a few years. As long as you take good care of the banner, you can use the same banners year after year for a few years.

This is contradictory to other forms of local advertising, which require minimal repeated investments to remain effective.

For example, you have to pay for the production and paid time slots in radio and TV ads. When it comes to online advertising, you have the option to pay for daily, weekly, or monthly advertisements.

Even print ads are relatively expensive.

You have to go through the hassle of producing and then mailing them. Besides, brochures and pamphlets often end up in the wastepaper basket. So the recipient is most likely to ignore whatever you print on it.

However, as long as feather flag yard signs are attractively colored, they will effectively garner enough attention from a few passers-by throughout the day.

Effective for spreading brand awareness

You can use yard signs to effectively spread your brand, especially if your business has a single location. The only form of brand awareness you otherwise have in your area is word-of-mouth.

Setting up signs through your area of business proves helpful in spreading brand awareness. This way, more people get to know about your business, the services you offer, and your company name and logo.

Remember, brand awareness is critical to you, especially for small businesses. It is the first part of your marketing funnel and lays an essential foundation to help acquire your trusted customers.

It helps by helping people recall and recognize your business and seeing the yard signs repeatedly through your locality; your brand remains top-of-mind in case of your audience. And once people get to know and recognize your brand better, they become more familiar and comfortable with it.

And it is its familiarity and comfort that drives them to do or at least consider doing business with you. There’s a higher chance of their buying from you when faced with deciding how to buy from.

Nine reasons for you to start using  yard signs for advertising your small business

Nine reasons for you to start using yard signs for advertising your small business

Provides convincing recommendations

Many people assume that it’s only the older customers that respond better to yard signs. They believe that the younger generation is more likely to turn to the internet while looking for something.

And as the older generation seldom searches online for local businesses, feather banners don’t reach the younger generation much.

However, it may be surprising for them to learn that the millennial consider word-of-mouth one of the most important influences in their decision-making process!

It’s because they, too, are influenced whenever they see the yard signs in their locality. They consider it to be as convincing a recommendation for a product or service as an actual, spoken recommendation may be.

Resonates with the Rule of Seven Advertising Principle

Did you know that there’s a marketing adage called the ‘Rule of Seven’?

It’s decided based on studies that consumers have to be exposed to a product or service a minimum of seven times before they actually decide to buy!

Of course, the number seven isn’t cast in stone. It’s just a preferred number, perhaps signifying people seeing a sign once a day for a week.

The truth of the adage is just that marketing for a business isn’t something done overnight. It has to be an ongoing process for someone to take action and make a purchase.

And this is possible through increased exposure with the help of your feather banner yard signs. The good news is that yard signs offer a much quicker and cheaper seven times exposure.

All your target audience has to do is pass by your feather flag a few times a day. Or over a few days, and they would have seen it more than seven times!

Besides, it’s not necessary that people who see your yard signs need you ON THAT DAY. They may not require you that day, but you never know when they will need you.

And if they see your sign only once, there’s a very slim chance of their remembering you tomorrow or next week when they may need your services or product.

The best way to ensure you are within their reach all the time is by making sure they see ‘you’ or your yard sign at least a few times a day. This way, you know they will remember you if and when they do require your services.

Five Tips to provide for effective yard feather banner advertising

Now that you know how yard signs can help promote your small business, here are a few tips for even more effective yard sign marketing.

First, always keep your text short and sweet. Remember that you have only a few seconds to relay what you want to the passer-by. So do it by providing your information using short and simple sentences, which they can easily remember and absorb.

Second, as mentioned early, strategic placement is very important. Don’t just set them up in any corner, like behind your home or establishment. Instead, set them up in spots where drivers and passers-by are most likely to see them.

For example, the perfect spot would be near the road instead of in front of your building because it provides better visibility. In short, you can expect better results and returns if you place your signs in all the highly trafficked areas.

For example, if you opt to set up a few banners outside your yard, you could put them up at traffic signals.

Third, plan your feather banner design well. It should preferably be uncluttered and straighter to the point with only essential and relevant information. It avoids distraction from the actual message and provides for better and improved readability.

And when selecting the colors, use more high-contrast colors and text. This way, whatever you print can be seen much better and more apparent.

Examples of some perfect color combinations include black and white, red and yellow, and perhaps green and yellow.

Fourth, don’t forget to include a simple call to action in the banner.

Even if it’s a yard sign, make sure you have a CTA like a phone number to call to reach you. This way, someone interested can at least click photos of the banner to remember your phone number and call you later on if they need your product or services.

Last but not least, it’s always better to have your banners printed by a company that specializes in custom yard signs like They know the best color combinations, sizes, and layout to provide maximum visibility and possible response.

Nine reasons for you to start using  yard signs for advertising your small business

Nine reasons for you to start using yard signs for advertising your small business

Why digital heat transfer printing is popularly used in feather flags

Why digital heat transfer printing is popularly used in feather flags

Why digital heat transfer printing is popularly used in feather flags

Why digital heat transfer printing is popularly used in feather flags

Progression in science and technology has dramatically impacted all walks of life, including health, innovations, and printing niches. Thanks to science, there have been great advances in practically everything around us.

It has for example changed the original heat transfer printing style and option. It is now called digital heat transfer printing and is a more convenient and better printing option.

Besides, it’s so easy to use and comes with multiple benefits. Read on to learn all about digital heat transfer printing, and why it’s so popular with feather banners.

What is digital heat transfer printing?

Heat transfer decorating comprises two major processes separating printing from decorating. Heat transfer printing has been around for some time. Unfortunately, it hasn’t received the recognition it requires.

Screen or offset printed heat transfer decals are more well-known amongst the masses. They are available only for printing in high qualities ranging from hundreds to thousands of units. Besides, they are usually produced in Asia.

Digital heat transfer technology provides a solution by providing a more localized but personalized feather flag printing solution for both small to medium printing quantities. Besides, the prints are made using a high print resolution and eco-friendly technologies.

A high-quality inkjet printer prints the images designed through a computer onto heat transfer paper. Many countries have adopted this printing methodology for printing banners like Korea, the USA, Italy, Switzerland, and China.

China is now the biggest processing market for digital heat transfer printing, especially on banners, thanks to flag manufacturers like

The process

Like all printing processes, digital heat transfer printing on feather flags begins with the client sending their desired artwork and content to the feather flag manufacturer.

The file is first checked and optimized for the printing press. This is of course if you have a design ready, and know what you want to print on the banners. Don’t worry if you don’t have a design ready.

You can alternatively ask the feather flag manufacturer to come up with a design for your feather flag. Most manufacturers like have a large collection of templates for you to use for your design. You just have to decide on the color combination.

There’s another option available if you don’t have the time or knack to select colors and build your own design using a template. Feather flag manufacturing companies have their in-house team of designers who will develop your strategy based on your specifications.

Thanks to the help of modern and updated equipment, you can expect a print quality of up to 1,200 dpi on your feather flags. So your prints will all have nice gradients, delicate textures, and even tiny but legible text.

It’s after the prepress procedure that the artwork files are printed onto a transfer material. Some manufacturers also include an additional step in the printing process.

Here an adhesive is added to the transfer. This adhesive helps increase the later adhesion to the material they will be applied.

This comes in handy while printing on other things like mugs and wooden pieces. Or it can also basically be used to print on all types of plastics and non-plastic materials like wood, glass, and metals.

There are also printing technologies that help produce safe and eco-friendly decals. They are referred to as eco-friendly because they don’t contain any volatile organic compounds or UV curing monomers.

With the transfers ready, it’s now time to start printing your feather flags.

Feather flag manufacturers like start by inserting the transfer into a heat transfer machine. There are different types of heat transfer machines used for this purpose. Some of them are cheap and easily hand-fed, while others are high-quality equipment with additional functionalities.

In the case of high-quality machines, an optical image registration system positions the transfer on top of the feather flag.  Once in position, a hot rubber-coated plate or roller presses the print against the flag.


The heat and pressure in the plate or roller activate the decal, which adheres to the banner’s surface. The carrier material automatically peels off after cooling down for a while and leaves you with an attractive flag.

Though the procedure may seem to be something lengthy, it usually takes no more than two seconds.

And this is a very significant plus point because there is no need for any further drying or curing.

That is why feather flag manufacturers can offer so fast turnaround times to print your banners! Besides, there is no worry about problems like ink migration and the elimination of solvent odors while decorating flags with heat-transfer decals.

Why digital heat transfer printing is popularly used in feather flags

Why digital heat transfer printing is popularly used in feather flags

Features of digital heat transfer printing

Digital heat transfer printing is most popular in the personalization market. Thanks to its technical adaptabilities and economical printing rates, it is a more cost-effective option for the small-scale production of personalized items like feather flags.

Besides, it produces better printing quality images than its predecessor, traditional heat transfer printing. And it is the main reason why this printing style has gained universal recognition and acceptance in just a few years.

The highlighted features of this printing technology are:

  • The resulting images come with more vivid color and better composition
  • Environmental friendly prints in compliance with Green Print standards

Benefits of digital heat transfer printing on feather flags

There are various benefits to using digital heat transfer printing on banners like:

  • Unique process separating printing from decorating.
  • Feather flag manufacturers take care of everything properly, from pre-pressing to procuring raw materials, thus focusing on essential tasks.
  • Produces exceptional print quality printable new ideas and designs
  • Eco-friendly in design, with a safe and easy-to-run application process.
  • No need for any long training
  • Works on a plug-and-play technology like most modern trends and requirements
  • Low investment technology that saves the manufacturer and thus your money. Well-built heat transfer machines need only changing of their transfer roller or plate once or twice a year.
  • No mess like ink storage, chemical waste, color mixing, smell, or UV radiation

How to take care of digital heat transfer printed banners

Here’s how you can prolong the life and use of your digital heat transfer printed feather flags:

  • Do not use any detergent with bleacher components for cleaning purposes
  • Wash with water with a temperature below 40 degrees
  • Do not use the washer, and air-dry it with minimal sun exposure
  • Use only medium steam irons on dried banners as high steam iron may destroy the fibrous tissue. Hanging the feather flag to dry or spreading flat on a surface helps retain the feather shape.
  • Keep the banners in their accompanying carrying bag when not in use.
  • It is better to avoid keeping the feather flags in direct sunlight or the rain for long periods of time.
Why digital heat transfer printing is popularly used in feather flags

Why digital heat transfer printing is popularly used in feather flags

Digital heat transfer printing vs. screen printing technology

Like everything else, digital heat transfer printing is the perfect choice for some printing applications. But there are also some situations where it’s sometimes better not used. That’s why it’s better to know and understand the different printing technologies before deciding on one, specifically screen printing.

What is screen printing?

Screen printing involves using a stencil and layers of ink applied to the printing surface, one at a time. It gets its name because a separate screen is used for adding each new color.

Screen printing is a versatile printing technique used for printing on various materials like plastic, latex, and textiles. As these surfaces do not need printing under pressure, it’s popularly used for printing on products like clothing, balloons, and wallpaper.

Differences between digital heat transfer printing and screen printing


Screen printing has its roots back to Egyptian times with stenciling and later in China, where ink was forced through silk fabric to create images. Ancient artists stretched silk fabric across frames and poured hot beeswax into it. It was only in the 1880s that screen printing got famous as a commercial process for fabric decoration.

Digital heat transfer printing is a relatively new printing technology, where it was first introduced in the early 1990s. The technology has evolved with time, and now possible to print digital prints in seconds.


If compared to screen or pad printing, digital heat transfer printing can print 100,000 prints of the same design. In short, these options are better for high-value printing. Though the initial setup fee is expensive, it works out better if you need more copies printed.

You do not even have to pay any extra fees as long as the artwork is ready and your design does not change much.

However, this is not the case in screen printing. As a new screen is required for each new color in screen printing, additional colors will cost you.

Mass production

Digital heat transfer printing is cost-effective and flexible, making it a better option for printing lower banner volumes.  They are perfect if you want only 100 individually personalized banners to promote your upcoming shop opening.

Besides, while black and white digital printing is an option, there’s no difference if you want one or a hundred colors. You spend the same amount.

However, it is generally not that cost-effective an option if you’re going to personalize many banners using digital heat transfer printing.

Print look and finish

Traditional technologies are also a better option for single-or two-color print jobs that do not require any photorealistic 1,200 dpi print resolution. However, traditional screen printing cannot address the color transition between two colors, like printing trade markers and feather flags.

Screen printing is better if you’re looking for a unique finish, like something authentic, retro, or a softer look. Digital heat transfer printing is better if you look for a modern, fresh, and crisp finish.


Screen printing prints have a more vibrant finish, especially while printing on dark surfaces. However, digital distribution is better for detailed work than its thinner ink layers, producing a more precise final print.

Design placement

Screen printing makes it convenient to move artwork and print at different angles and positions. However, digital heat transfer printing offers greater flexibility and changes if required.

It is just what you need for personalizing feather flags.

Color bleeding

There is the risk of colors bleeding into one another in the case of screen printing. However, in some cases, especially where you want to create this look, this can be a positive.

While there is no risk of any bleeding in the case of digital heat transfer prints, there is a chance of facing color matching errors. In other words, sometimes the colors may appear to be slightly different on your computer screen and later when printed.


Digital heat transfer printing is quick. That is why you can expect your feather flags to reach you quickly and on time. They are the perfect option for printing banners when you are running on a tight schedule.


Now that you know more about the printing process used for feather flags, you know it’s a worthwhile investment. As long as you dismantle and store the feather flags in its accompanying carrying bag after use, the banners will serve you for a long time to come.

The only thing you need to remember is to place your order well in advance. It’s no doubt companies like will print your banners in a hurry. However, if you place your order too close to your opening or event date, there is the risk of your not receiving the banners on time.

And for best effects, order and print a few banners. You can place them at different spots like outside malls and gymnasiums, parking lots, or in front of your open house.

Tall banners are better placed at spots where you want people to be able to see it from afar, like at traffic signals. The shorter flags are better placed in nearby and visible spots, like in front of your shop.

Why digital heat transfer printing is popularly used in feather flags

Why digital heat transfer printing is popularly used in feather flags

Know everything about promoting your brand with feather flags

Know everything about promoting your brand with feather flags

Know everything about promoting your brand with feather flags

Know everything about promoting your brand with feather flags

When starting your own business, one of the most important things other than the quality of your product or service is marketing and advertising your business and making it visible and familiar to the people.

Big businesses spend millions of dollars every year in marketing and advertising, including paid ads, banners, digital marketing, and many more.

These ways are good for promoting your product or services but are much better for your pocket.

And now, what if I tell you about a low-cost, highly effective and easy-to-use option? So, the way I am talking about is using feather flags for your business promotion.

What are feather flags?

Feather flags or feather banners are tall, flags made from a waterproof material. It is used to promote your business or service by making it more visible to the eyes of people.

They are primarily used for advertising purposes and can be used indoors, as well as outdoors. They are also called razor flags, wind flags, sail flags, and flutter flags.

They are affordable, easy to use, durable, and work well. That’s why people from both small to big businesses use feather flags to promote their products or services.

How do feather flags work?

Feather flags are a type of banner, but it consumes less space and is more eye-catching. They work in the same way banners work.

Feather flags are printed with the logo of the business and some relevant information and contact details. And, it is set up in some spot where most people passing by can view it.

Feather flags are used to make your business visible to people. So, people can know that your business also exists and in the future may buy your product or service. And, for big and well-established companies, they can be used to tell your company’s latest offers to the people.

As feather flags and banners work in the same way, i.e., making your business visible to people’s eyes. So, you might think about which one is better and why.

Suppose we compare feather flags with regular banners. They turn out to be better than banners in many ways. Some of them are,

  • They are easy to use and easily transported

Feather flags can easily be transported from one place to another and don’t need much effort. But, in the case of banners, they are a bit hard to carry and are hard to transport from one location to another compared to feather flags.

  • Require minimum space

While feather flags can be fitted almost anywhere, banners, on the other hand, require some more prominent place to set up than feather flags.

  • More eye-catching

Feather flags are constantly moving with the wind, which makes them even more eye-catching than regular banners.

  • Cost less and more durable

Feather flags also cost less than banners and are more durable than banners.

Although, these are some points that prove that feather flags are better than banners. But, some places like highways where feather flags do not work well. Using banners is better in those places.

Know everything about promoting your brand with feather flags

Know everything about promoting your brand with feather flags

Benefits of using feather flags 

There are several benefits of using feather flags for promoting your business.

Some of the benefits of using feather flags are,

  • Easy to carry and transport

Feather flags are easy to carry as they are lightweight and are easy to transport as they do not require much space.

  • Eye-catching

Feather flags are already very eye-catching as they are custom designed only for your business.

But, one more thing that makes them even more eye-catching is that they also move with the wind. It makes them more eye-catching and, in turn, helps promote your business.

  • Easy to assemble 

When it comes to assembling a feather flag, a 5-year-old can also easily do it. It barely takes 15 minutes and is very easy to do on your own. You don’t have to wait for someone else to help you.

And once after the assembly and installation of it, you can forget about it for an extended period.

  • Cost to money

When it comes to advertising, feather flags are one of the best ways to do it. They are not costly like other modes of advertisement and are very useful and fast in giving results.

They are the easiest way to build your business image in the eyes of people. Besides, you can use them year in and year out, as long as you store them well in their carrying bag when not in use.

  • Fast results

Feather flags do not require any setup for using them. As soon as you put them in their posting, it will start to promote your business. And results are rapid and steady. As you may be out to work for that day, but your flag will still be working for you.

And, not only it generates fast results, but also it increases your brand visibility.

But, to get your desired result, you need to set up the feather flag in a place that has the most view of the people.

  • Easy to maintain

Feather flags are very easy to maintain, as they do not require any extra maintenance other than washing. And can handle different weather conditions without getting much damage.

Once you have set it up in its place, you can forget it for the next six months in most cases. However, it is better to avoid keeping it in the hot sunlight for prolonged periods. The sun’s UV rays can lead to the fading of colors.

  • Durable

Feather flags are highly durable. They are waterproof, and can thus be used in rainy seasons. Heat and cold weather also do not affect feather flags.

Although they are very durable, they should be kept away from sharp objects as they can get a cut from them.

  • It does not require much space

Feather flags do not require much space; you just need a small area to set it up. It’s unlike banners which require enough space to set up its two ends.

  • Lightweight 

Feather flags are very lightweight and easy to carry.

  • Customization 

The best thing about feather flags is they can be customized according to your needs and wants. So, you can choose and use any color, any slogan, and can customize their banner in any way possible that suits their brand.

And, also they come in a variety of shapes and sizes, which can help personalize your feather flags to more extent.

Designs for feather flag

Your design defines your brand while advertising with a feather flag. So, you need to have an attractive and eye-catching design to generate sales and increase your brand awareness.

Thanks to the feather flag, you can create any type of design and choose it in any shape and size, which suits your business the most.

There are things one should keep in mind while creating design and customizing your feather flag.

The design should be attractive enough to make people look at it, and read whatever message you want to get across. The flag won’t help much if it doesn’t capture passers-by’s attention.

Brand logo and information should be printed on both sides so that people moving both sides can view it. This applies to double-sided flags. In the case of single-sided flags, you have only one side to print your content. So use it wisely, and while setting up, ensure that side is visible to oncoming traffic.

There should not be irrelevant information in the feather flag.

And the most important thing is that the feather flag should reflect the purpose and motive of your brand.

Uses of feather flags

  • To increase your brand awareness 

Feather flags are used for various purposes, but the most common one is to increase your brand awareness by making your logo or your brand visible to people. When people see something regularly, they remember it.

So, feather flags are the best way to increase your brand awareness in your local area.

  • To give the latest update about the business

Well-established brands use feather flags to update people or their customers about the latest sales, discounts, deals, etc., of their brand.

  • To promote your business brand

Feather flags are the best and cheapest way to promote your band or business and make it visible to people.

And who doesn’t want to promote their business and grow fast? Promoting your brand by the feather flag is one of the best and easy-to-use options available.

Know everything about promoting your brand with feather flags

Know everything about promoting your brand with feather flags

Uses of feather flags other than business purposes

  • Used in festivals and events

Feather flags are also used to inform people about the latest festival or event. They can be customized according to the theme of the event. And they are also used to get more public attention for the festival or event.

  • Used in parties

When it comes to promoting your brand or some party, feather flags are the best way to do it. You can use the flag to advertise, and inform people about your upcoming party.

In addition to promoting parties, these banners can also be used as a banner giving directions, or maybe just used for the menu.

  • Used in grand openings

Using a feather flag to inform people about your grand opening is an excellent idea, especially if you are starting a new business. It’s primarily because feather flags are eye-catching and will advertise about your opening both far and near.

  • To spread some message

Feather flags are also used to spread social messages like child labor, women equality, etc., among our community. They are also popularly used in churches to let people know about any church activities and programs.

Some people also use banners to spread awareness about cancer, aids, etc., to society.

Some frequently asked questions

Can flags be used in advertising?

Yes, feather flags are widely used in advertising and marketing your product or service. They are cheap, durable, easy to use and wash, and cost-effective.

That’s why from small businesses to big businesses all are using feather flags for advertisement. 

And, they are a great way to advertise and scale your business in your locality without much effort and with great results.

What are advertising flags?

Advertising flags are the type of banners used to promote your product or service by adding your graphics, logo, jingle, or anything that tells people about your business.

Advertising flags are also used for purposes like event announcements, party banners, etc.

But, they are mostly used for promotional purposes and to establish your business presence in people.

Do feather flags work?

Feather flags are highly effective when it comes to marketing your product or service. They are just like banners but cheaper, consume less space, and easy to assemble.

And “yes” feather flags work very well to market your product or to make an announcement. They tend to flutter with the wind to grab people’s attention and are widely used by every business and event originator.

And, the work of the feather flags is primarily to create a business presence for small businesses. In the case of big companies, they are mainly used for advertising upcoming offers or products.

What is a feather flag?

The feather flag is an advertisement flag used by businesses or event originators or anyone who wants to promote something. Minor

The name is feather flag because they resemble bird feathers, and that is the only reason why their name is feather flag.

What is a feather banner? 

Feather banners or feather flags are banners used by both small and large businesses to promote their business, event, or other promotions These flags are durably built, affordably priced, and can easily be ordered online.

There are many companies like which manufacture a wide range of feather flags in various colors, sizes and types. There’s sure to be something for everyone. Besides, these flags reach you with a carrying bag for safe and convenient storage and transportation from one spot to another.

Know everything about promoting your brand with feather flags

Know everything about promoting your brand with feather flags

How to make your flag stand out from the crowd

How to make your flag stand out from the crowd

How to make your flag stand out from the crowd

How to make your flag stand out from the crowd

Like you, many other people depend too much on flags for popularity.

It is no doubt that a customized flag is perfect for garnering attention to your business, event, or group.

However, it does not happen with just any feather flag you have.

The best way to achieve this is by making your banner look special enough to grasp their attention. And you can do this by implementing these three essential tips while customizing your banner. They will indeed make your feather flag stand out from the crowd.

1.   Using the right colors and color combinations

You must by now know how much of an influence colors have on your banners. When chosen and used correctly, they can even set the mood everywhere throughout the year.

You may keep these points in mind while designing your business logo and interiors. The same rules apply about colors when it comes to flags:

  • The best colors help create the most significant effect on your customers.
  • When it comes to colors, they come in three types-primary, secondary and tertiary colors.
  • The primary colors are those that don’t come from other colors but can create different colors.
  • Secondary colors are the colors produced by mixing primary colors. For example, blue and red make purple, while yellow and blue make green.
  • Tertiary colors are a combination of primary and secondary colors. For example, blue and purple make blue-violet.

While it’s not easy mixing different colored paints or printer ink, knowing the relation between colors helps pair them. It is also worth knowing some terms used in the color industry to change a color’s appearance.

  • Colors that go well together are complementary in nature. They are usually colors lying opposite each other on the color wheel, like orange and blue.

They create the most substantial contrasts when placed next to each other. When mixed, these colors cancel each other to produce a grayscale color like white. Examples are green and red or orange and blue.

  • Analogous colors refer to three adjacent colors that are similar to each other.
  • Triadic colors are color schemes comprising of three evenly spaced out colors on the color wheel. Primary colors- red, blue, yellow, and secondary colors orange, green, and purple, are the most basic triadic colors.
  • Saturation is the intensity and purity of a color. It is based on light and is also called chroma. While reducing a color’s saturation lightens it, increasing saturation ends up darkening it.
  • Tinting involves adding white to colors to make them look lighter.
  • Shading is the opposite and involves adding black to colors to make them look darker.

How the right colors can capture a customer’s gaze

The colors you select for your banner determine how well they grab your customers’ attention. You have to choose based on where you intend to place your banner.

It is because the best colors for outdoor feather flags are the bright hues that stand out. Examples are fiery red, radiant yellow, and neon green. Neutral colors like black, white, and brown, and gray shades are not advisable for outdoor flags.

It is because they tend to easily blend with the environment.

However, it is not that you should not use neutrals on your outdoor banners. You can use them.

However, It would help if you struck a good balance between the bright colors and neutrals to create the best contrast.

How to make your flag stand out from the crowd

How to make your flag stand out from the crowd

Why contrast is so important

You realize the importance of contrast only after learning how different a color can look based on its surrounding colors. For example, red tones tend to stand out on a bluer background, and blue tones stand out more on a redder background.

The neutral used for the background also affects the perception of contrast and size of the different graphics.

For example, a red square in a large black one looks more significant than if placed on a white background.

Similarly, red squares get lost on top of analogous colors like orange while it stands out more against its complementary color, green.

Best contrasting colors for banners

Now you know about colors and the importance of choosing the right colors for your flag. In addition to the right colors, you also have to choose the right color combination.

It should be color combinations that make it easy for people driving by, or who are at a distance, to read the sign. It is proven that a brightness difference of 70% or more offers the best legibility. It usually comprises a dark and light hue.

The best color combinations are:

  • Using white or yellow-colored text on a black background
  • Yellow or white letters on red or dark blue background
  • Black or red letters on a light blue background
  • Black, dark blue, green, or red letters on a white or yellow background

These tips and guidelines will help you come up with an aesthetically pleasing customized flag with the right colors.

2.   Selecting the perfect fonts

It is the right fonts that ensure your feather flag is visible from afar, especially when it is waving in the wind.

Sans-serif fonts are fonts that do not use serifs and make a better choice. It is because serif fonts have small lines at the end of letters.

The popular sans-serif fonts are Arial, Geneva, Helvetica, and Avant-Garde. Serif fonts include Courier, Times Roman, Palatino, and New Century Schoolbook.

There are, however, a few points to remember while choosing the right sans-serif font:

  • Some studies imply that sans serif fonts are more challenging for a reader to read. That is why it is better to select a font with a simple typeface than something fussy or complicated to read at a glance.
  • It is better not to use more than two different fonts. Most of the time, two complementing fonts are more than enough to make your message stand out.
  • Always select fonts which are legible from a distance and avoid fonts with elegant and thin strokes.

Possible font changes

Sometimes it is not just the choice of fonts that can make or break a feather banner. You can always make the font more enticing and visible on the sign through a few changes.

  • You could, for example, try capitalizing some letters to see if some words look better in capitals. However, it is better not to overdo this because it may lead to some words not getting emphasized as required.
  • You could also try using italics and underlining to emphasize words. It can enhance some parts of the banner when appropriately used. However, do check for legibility when enlarged.
  • Of course, bold words are always better at improving visibility. It is especially most effective with fonts that comprise mainly of thin strokes.
  • Don’t forget to use the right contrasting colors between the font and background. The wrong choice can lead to the most well-thought-of font and text getting lost in the overall design. It means using dark or bold backgrounds if you will be using a lighter shade for the text and alternatively.

Use themed fonts

You may think that it is better to use some unusual font to make your feather flag stand out from the crowd. However, it is generally better and more professional looking to use something easier to read.

Sometimes even typical fonts, when used creatively, can end up different and eye-catching to the consumer.

You may also take into consideration your intended customer base or your business brand while selecting your font.

It is because some fonts look more professional than others. Making the font and overall banner design match the company’s formality, and presentation helps highlight the banner.

How to make your flag stand out from the crowd

How to make your flag stand out from the crowd

Using multiple fonts

Banners with only a few large words generally look good with just one font. If your feather flag has more words, you could think about using multiple fonts or the same font in different sizes.

However, some fonts may look aesthetically pleasing on their own, but not when used with other fonts. So do check to find out if various fonts blend well together before finally getting your banner printed.

Do not think that selecting the best font is a cumbersome process.

Everything burns down to the overall look of your banner or sign you want to achieve. It also depends on how well the chosen font fits with the other flag elements like the graphics, logo, and colors.

3.   Amount of text in the banner

It is always better to stick to using as few words as possible in your feather flag. It is because fewer words are seen and create a much better impact in relating your message.

Remember, your readers have only a few seconds to read your message. You have to work at increasing the readability of the banner. This is possible using a mix of upper and lower case letters instead of words made entirely of capital letters. However, do not make the mistake of overusing capital letters.

You can also choose your text size visually as it follows a visual hierarchy. As large text tends to catch your attention first, use it for the primary message you want to get across.

You can then change the size of the subsequent messages based on their relevance, and placement in the banner. The best way to advertise the importance of the information on your customized flag is by making the top line largest and then working the sizes down from there.

Remember that it is human tendency to read from left to right and top to bottom. So keep it in mind while deciding on your text placement.

It is evident that the bigger the font, the easier it is to read it. You want your text to be as easy to read as possible. It is also better to use short and easy-to-understand words and avoid using long words containing more than ten letters. Banners with too much information can get difficult to read, especially from a distance.

4.   Feather flag placement

It is not just the design of your feather flag that helps it stand out in a crowd. Its placement also plays an important role. Here are some valuable tips to remember while deciding on the right spot for your feather flags:

  • Avoid setting them up near trees, power lines, etc. Not only is the visibility reduced, but there is also the chance of the flags snagging and ripping away.
  • Do not set up the flag in places with lots of things around it. You want to maximize the sign’s visibility. Keeping it amid other things will only end up with the flag getting lost, and remaining unseen.
  • Supposing your establishment is in a busy place and you want to let people know about you through your feather flags. The best way to do this is by placing the flags in different spots.

Place them in those locations where they can be easily viewed from the road, like on fences, rooftops, or entryways.

  • The most significant advantage of using feather flags is that you do not have to stick them to only one place. You can always move them around where you want and when you want. You can adjust the position based on how well it’s visible and getting seen.
How to make your flag stand out from the crowd

How to make your flag stand out from the crowd


These four tips are not so difficult to follow and implement in your feather banners. However, they do bring with them a marked improvement in the look and appeal of your flags.

Generally, remember that contrasting colors work best, less is more when it comes to text, and choose an easy-to-read font. But you don’t have to worry if you can’t choose your colors, font, and text.

There are many flag manufacturing companies like offering free design services. They will help ensure you choose the right colors, font, and number of text and produce the perfect flag.